Q2 China Online tourism revenue of 3.24 billion yuan, an increase of 19%

Absrtact: 2014 Q2 Online Tourism OTA market turnover of 61.41 billion yuan, an increase of 17.1%, the revenue is 3.24 billion yuan, an increase of 19%. Online travel Transaction scale: 2014 Q2 China online Tourism market transaction size of 61.41 billion yuan, an increase of 17.1%, Eric Statistics show

2014 Q2 online travel OTA market turnover of 61.41 billion yuan, an increase of 17.1%, revenue for 3.24 billion yuan, an increase of 19%.

Online travel Transaction scale: 2014 Q2 China online Tourism market transaction size of 61.41 billion yuan, an increase of 17.1%

Iris statistics show that 2014 Q2 online travel OTA trading scale of 61.41 billion yuan, the chain growth of 5.5%, an increase of 17.1%.

Eric Consulting analysis that 2014 Q2 China's online tourism market continues to maintain a steady growth trend, the main reasons are: (1) external environment: With the arrival of 51 Golden Week, tourism seasonal factors led to the overall scale of the growth rate of the chain; (2) Core enterprises: Online tourism core Enterprise mobile end of the booking force, 51, Ctrip, the same way network, where to go online tourism core Enterprise the product predetermined quantity and the peak value of the search are multiplied. (3) New model: Online travel guide, tourism Community enterprises to seek profit model, try to introduce the structure and product, have entered the online Tourism Products Agent Distribution market: The introduction of the MA Honeycomb hotel booking Services, Bread travel to buy landscape travel agents, the introduction of outbound travel products, in addition to the poor network and AIRBNB cooperation, for the future of poor travel network to introduce short-term rental services to pave the ground.

Iris statistics show that the 2014 Q2 online tourism OTA market revenue of 3.24 billion yuan, an increase of 19%, the chain growth of 4.5%, slightly more than 2014q1 floating.

Eric Consulting analysis that, first of all, the core OTA still has a strong channel control capacity, with the cruise, housing short rental, outbound travel and other tourism products rich, OTA revenue scale will maintain a stable growth; however, the fierce competition of standardized products such as OTA air tickets continued to compress its commission space, So that the revenue growth rate fell year-on-year growth. July 2014, Air China, Southern Airlines, as well as HNA, "Together" will be the basis for domestic air tickets from 3% to 2%, the reduction of the Agency commission will make online OTA in the size of the ticket revenue a certain rate of growth.

OTA market giant group cooperation becomes the main melody

Iris statistics show that 2014 Q2 China OTA market share, Ctrip accounted for 54.2%, art Dragon Net, with Cheng respectively accounted for 8.7% and 6.1%, three enterprises combined accounted for nearly 70%.

Among them, (1) Ctrip can maintain the competitive advantage of Ctrip in OTA enterprises by continuously optimizing existing products and perfecting the tourism industry chain (frequent acquisitions in different tourism areas); (2) with the Cheng has cooperated with the Art Dragon, after the cooperation with Ctrip, finally in the scenic spot pay the market to get Ctrip support, Because the same way network and the Ctrip advantage domain and the customer group is different, just can achieve a certain degree of complementarity effect; (3) Yi Long network, online hotel reservation market continues to be the impact of OTA core enterprises, and the same way network and Ctrip cooperation in the future will make the art dragon nets more threats.

Special Sale Mode

April 11 Newter Selling channel online, by the national many suppliers concern, the use of the concept of the tail, so that the cattle net on the May 23 rose 35.6%; Ctrip also in July on the line, "Special selling sinks" channel, to join the online tourism products sales market.

Eric Consulting analysis that the reason for the short-term Newter sales to obtain greater attention, on the one hand, from the tourism products, tourism products more effective and seasonal, the need to Ji Qing inventory, on the other hand, and from the user, tourism users on the price sensitivity of higher, more vigorous demand. Two factors together to promote the tourism special selling mode of fire, however, the product quality, service quality is guaranteed, the profit effect of this mode, still need a certain time observation and verification.

For Ctrip, in the short term to join the sale of special services can not bring a significant increase in its revenue, but the introduction of the special selling mode to Ctrip in the upstream contract more suppliers, Liang Jianzhang early in 2013 to put forward an open platform strategy, a move for Ctrip in the future platform to do a good job model.