"Overseas warehouse" Another way to combat hard-hit cross-border logistics e-commerce

In 2013, the traditional foreign trade grew at an average annual rate of less than 10% while that of cross-border e-commerce companies maintained a growth rate of over 30%. However, "China Times" reporter was informed that the rapid development of cross-border electricity supplier has always been subject to logistics constraints, delivery time is long, expensive freight is like an impromptu barrier.

"Overseas warehouse" It is in this market appeal came into being. It is understood that more and more cross-border electricity supplier sellers have chosen to set up overseas warehouses, so that both to avoid trade barriers, but also shorten the trading hours.

Difficult to go to sea

Unlike ordinary e-commerce providers, the logistics cost of cross-border e-commerce is very high, and some products are even less expensive than shipping.

"Find freight forwarders, Hong Kong parcels, parcels are very cheap." Li Xing, a cross-border electricity supplier sellers, told China Times that many small sellers have chosen this type of logistics. Reporters then contacted a number of freight forwarding companies learned that freight forwarding companies often provide such as a five percent discount.

But the logistics fee is saved, new problems have come.

"International packet timeliness is relatively long, in exceptional circumstances, will be customer complaints." Lee told reporters admitted that the European and American customers on the timeliness of the request is higher, if the delivery time than expected, they will choose to complain.

At present, foreign trade e-commerce single orders of small quantities of goods, smaller, so foreign trade sellers to overseas buyers shipped generally will not be transported by way of traditional container shipping, mainly through the international courier and international trade packets two the way.

Although the use of international express delivery can be guaranteed, but the freight is too expensive, often an order of profit is not enough to pay the courier costs. If the seller correspondingly increases the selling price of goods, he will lose the price advantage when competing with foreign products. In the foreign trade parcel, the most popular aviation parcel now, although the price, but the timeliness is difficult to guarantee.

"One of the biggest challenges in transnational trading on e-commerce platforms is the unstable logistics and delivery system." Tang Yiheng, eBay's director of business development in China, said: "A mainland China foreign exchange trading logistics distribution cycle from China to overseas is generally 5-30 days, the time is quite volatile, but in the process of transaction, the speed of logistics and distribution is an important factor affecting the purchase experience of overseas buyers, thereby affecting the seller's sales performance. "

Statistics show that there are currently more than 200,000 enterprises in China engaged in online export transactions, with an annual turnover of more than 250 billion U.S. dollars. Despite its rapid growth, logistics is a must-break barrier to cross-border e-commerce sellers seeking higher profits.

Set up overseas positions

Cross-border electricity supplier sellers had to find another way.

The so-called overseas warehousing services, that is, the network of foreign trade trading platform, logistics service providers independently or jointly for the seller in the sales target to provide warehousing, sorting, packaging, delivery of one-stop control and management services. The seller will store the goods to the local warehouse, when the buyer has the demand, the first time to make a quick response, timely sorting, packaging and delivery of goods.

"Last year we chose the overseas warehouse model delivery of goods." Cross-border electricity supplier sellers Ah Peng told reporters.

According to Apen introduced, the company regular bulk shipments overseas warehousing, customer orders, and then shipped from overseas warehouses through the local delivery company to the hands of customers, saving time and money. "Although the cost of overseas storage is higher than the cost of passing postal parcels, the advantage is that consumers are shopping locally," said Ah Peng.

For consumers, a long wait is far more painful than paying more. According to eBay statistics, similar products, for local delivery sellers, buyers can afford the price increase of 20%.

"Overseas warehouses take traditional foreign trade to take delivery of goods to warehouses. After they are sold, they are transported through local logistics. This sale takes place locally, so restrictions are reduced and some trade barriers in the target market countries can be avoided." Lu Renqian, director of logistics at Dragonfly FBDD, said that the company has just jointly established an "overseas warehouse" with XRU (Russia Express) in Russia.

Although there is not a single statistical data on the number of overseas cross-border e-commerce suppliers setting up warehouses overseas, from the perspective of the behavior of some large-scale e-commerce operators, almost all of the large-scale cross-border e-commerce businesses are targeting overseas warehousing and are showing a burst of explosions this year increase.

Recently, cross-border e-commerce logistics service providers export easy to Canada "overseas warehouse" was officially opened in the next two months will also set up positions in Russia and Spain. Earlier news came out, Jingdong Mall is also considering overseas Jiancang.