"Where's dad" harvested variety king

"Dad where to go" fire, and successfully led the parent-child variety shows in the Chinese market development, the popular network of variety types from the stage show to a reality show. Last year, "Where's Dad Going" created a myth of viewing variety shows with a reputation of near zero. This year, controversy continues, but still can not stop the Department of warmth and cure "dad where to go" continue to become popular. Lu Yi & Belle, Wu Zhenyu & Feynman, Huang Lei & A Lot, Cao Ge & Joe & Grace, Yang Wei & Yang Yang Yang Five pairs of father and son, has become the current hottest variety coffee.

"Dad where to go" second quarter alone broadcast video site Ikki Art, PPS combined with its multi-terminal ratings data, Baidu search data and Sina Weibo public data for data analysis. The second quarter of "Where are you dad?" Not only won the title of "Variety King" during the heat release and topic popularity, but also made the entertainment program more parent-child education topics involving "all the people".

The whole nation, "chasing dad" momentum fierce mobile devices by preference

The second quarter of "Where's Dad?" After its broadcast on June 20, its first-ever live broadcast on the PPS, its first-ever live broadcast on the PPS, exceeded 50 million in 24 hours and exceeded 200 million in its bi-weekly traffic. The third Period Yao Ming appearance, once again promote the flow soaring, as at 07 o'clock on the 7th, playing nearly 300 million, and the rapid upward trend, successfully lead the variety show Summer, sit tight "King of Variety" throne.

As of midnight on July 7, the data shows that the total number of broadcasts of the three episodes of Ai Qi Yi's "Dad Go 2" was nearly 300 million, of which mobile accounted for 57% and PC accounted for 43%. More than half of users choose portable devices that are easier to carry for more efficient and convenient viewing of programs that fully demonstrate that mobile clients have become the preferred way of viewing video content.

Microblogging topic heat more than 5.16 billion victory "Daddy back"

"Dad where to go" in the second quarter on the line less than three weeks, microblogging topic heat up to 5.16 billion, discussing the amount of ultra 21.7 million, "Wu Ma seconds change Yao Ming fans", "Yang Yang Yang courtship a lot of yellow", "Huang Lei, Lu Yi staged Overbearing miners love me "and so have become a hot topic in microblogging. Belle, a lot of puppies compete for more than 1.23 million topics to discuss heat, triggering a public discussion of parent-child education boom.

With the father of the variety show "father where to go 2" and "daddy came back" last Friday night at the same time big PK. Although two-stage variety shows have won more than 10 million in the Ikki, there is a big difference in the ratings when the television is linearly played and the time conflicts. According to July 7 viewing data show, "Dad where to" the third quarter of the third quarter program ratings 3.605%, accounting for 15.81% market share, "Daddy is back," the ratings was 0.738%, accounting for 2.84% of the market share.

"One father and two children watching" father "male and female fans," 37 points "

Voting data, according to love Fantastic Art launched the poll data show that most people look at "Dad 2" when they are single-minded, eating, working, learning, going to the toilet, the user in the "Dad 2" such variety shows, Often not honestly in front of the computer, but holding a tablet and cell phone, while walking around to watch.

Although the parent-child themed variety show is generally acknowledged as "all-you-can-eat", "Daddy 2" women derived from Ikki's big data analysis account for 70%. Of course, this is also related to "Dad 2" crash "World Cup", in the following time, as more and more teams leave the World Cup, "Dad 2" the proportion of men will also gradually increase.

Yao bright debut Wu Zhenyu Eunuch is sealed, "Pitwa god father"

The biggest highlight of this issue than Yao Ming's participation, Grace sister willing to be named Yaozi buns, Wu Zhenyu a second change fans and other segments become "Dad 2" the third period of the show, the user repeatedly viewed the most content. At the same time, Yao Ming star war daddy basketball game has also become the largest egg of the current program, microblogging topic over 10 million heat.

In this week's hottest topic list, Wu Zhenyu was netizens nicknamed "Wu Ma", of which Wu Zhenyu and Feynman grab the camera, forget the chopped saucer and a series of non-interactive, let him one more Not only that, but also Hong Kong-style education has attracted great attention of the mainland audience, sparking hot friends, topped the list of topics.

Yang Yang Yang "love" concern Wu Zhenyu change Yao Ming fans

According to the statistics of Fantastic Art, the total number of hits of the three periods of "Where did Dad go 2" is nearly 300 million, showing the audience's preference for the program. According to the figures above, in this popular schedule, Yang Yang Yang to the popular value of 38,405 high-ticket pressure Mann won the first prize. Yang Yang Yang Mo Meng image has been popular among people, and he said in the "Happy Camp" on "to buy a skirt for a lot," but also to keep the feelings of several children's topic continues to heat up, Yang Yang Yang, a lot of yellow on the younger brother's brother Popular popularity followed rapid rise. In addition, Bei Er has been shown in a clever image without any sign of weakness, catching up, the popularity of 17017 votes successful counter-attack, ranked third.

"Wu Zhenyu is being played bad!", Wu Zhenyu to participate in "Dad 2" after a series of performances, both with the audience impression of Wu Zhenyu very different. Many users shouted "I also Liangkun!" In the third popular dad line, Wu Zhenyu still sedentary popular dad seat. In this issue of the show, "Neurotic version of My Fair Princess", and Yao Ming photos become smaller fans, full of strange coffee colors, netizens laugh called "Wu-year-old."

The above report data from IQIYI, PPS playback data & Baidu search data & interactive platform comment data