Recently paid version of Watercress FM online, one-month fee of 10 yuan

Summary: Recently paid version of Watercress FM online, one-month fee of 10 yuan, officially open to the user fee mode of exploration, Watercress claimed that the selling point is higher quality and no advertising interference. On this technology website socialmouths to comment on this, said Watercress FM will also be implemented in the future free

Recently paid edition watercress FM on-line, a single month fee of 10 yuan, officially open to the user fee mode of exploration, watercress declared selling point is "higher quality" and "no advertising interference." On this technology website "socialmouths" to comment on this, said Watercress FM will also be implemented in the future free and charging mode of coexistence. With the increase of free users, it is certain that the advertising value will be more and more, advertising will certainly be more and more, some peripheral users may still choose the free mode, and those users, more and more people will pay to ensure that the quality of their listening.

The following is the full text published on the socialmouths:

I am not the depth of the watercress user, but I still downloaded the ipad in the bean Paste FM client, at night in bed, Edge brush Weibo, listening to music. Usually on the PC, will also use watercress FM listening to music, while writing something. These two days, I was in the Watercress FM, suddenly found in Watercress FM version of the fee, divided into 10 dollars and 50 dollars two files. It is said that the fee version, higher sound quality and will exempt advertising.

On the issue of FM fee, I have discussed on Weibo. Some netizens believe that, in the network bandwidth and hardware upgrade today, high quality music charge is the trend. In a certain period of time, the general quality of free, high-quality music Broadcast and download the implementation of a monthly or package year service is also the major companies of the general mode of music charges. From the QQ music green drill to watercress radio charges, as well as the current high quality Baidu music download analysis, in the future, high quality music fees are imperative. There are also netizens think that the Watercress FM fee is too early, people may not be accustomed to and accept the online song payment method.

I did not choose to upgrade to a billing user. On the one hand, I am not a music enthusiast, not too high demand for music, improve the sound quality is not enough to attract me to pay. In addition, currently there is no advertising in watercress FM, although listening to the song, was suddenly jumped out of the "campus recruitment" advertising scare, sporadic ads can not listen to my music caused much interference. It is still far from the video site ads such as Youku is still longer than video.

In the past, I didn't believe that online music could charge. Because of the FM music, in Baidu or other platforms can find, are free things, how can charges? If the Watercress FM fee, I can choose the other free platform, how can be put free things do not need to spend money?

After I used a section of Watercress FM, my idea has changed, if there are too many ads in the future, I may choose to upgrade to pay users. I rely on the Watercress FM, not these ubiquitous music, but its recommendation system. I am not a literary youth, but I still do not like some very popular music, and Watercress FM recommended music Although can not guarantee that I will like every capital, but will not recommend me some "the most dazzling national wind" and other saliva songs. In particular, Watercress FM often recommend some foreign classical pop music and minority music, or often from the recommended songs, choose a few very sweet songs. More importantly, in the long-term use of Watercress FM process, I have generated "dozens of" I like the list of songs. Because it's my choice, it's important to me, and it's probably going to be my reason for paying.

At present, both the music and the film, the quantity is very huge. Because of the existence of the Internet, these free music, also scattered in every corner of the Internet. Even if you do nothing, listen every day, it is impossible to hear, the key is sometimes you do not know what to like. At this time, to find out from the vast music of their favorite music, you need to have a recommendation system, the music provided to you is free, but the recommendation system is charged.

The "recommendation system as a selling point" business model is also mentioned in the "Satisfaction Paradox" of Kevin Kelly's new book, "Technology element". He said the future selling points of such companies as Amazon might not be a single music or book, but a recommendation system. Users only need to pay subscription fees, they can subscribe to Amazon content, and at a specified price to read all the books; The book you want to read is basically equivalent to free. Instead, you'll need to pay for Amazon's referral service, which will advise you what to focus on next. Amazon no longer sells books, books are close to free, and it will start selling-what you should read.

and Watercress FM dare to have confidence fee, is because its platform gathered a group of literary youth, through this batch of literary and artistic youth to listen to music behavior data and scoring system, the establishment of a music recommendation system, although it is not perfect, but it is unique. The existence of this recommendation system is the value of Watercress FM.

Watercress gathered this batch of literary and artistic youth, say good point is to "quality" has the request, said that the harsh point is like personalized and "loaded force". And this demand for quality or "outfit force" is likely to become a pay for the reason, a literary and artistic youth "literature", certainly to try "high-quality" things, so that will appear different. Of course, will not endure the music in the enjoyment of the time to jump out of an advertisement to affect the mood, that more lost "literary youth" face AH. It's just dozens of bucks, try it first.

Of course, in the long run, Watercress FM will also be implemented in the future free of charge and the mode of coexistence. With the increase of free users, it is certain that the advertising value will be more and more, advertising will certainly be more and more, some peripheral users may still choose the free mode, and those users, more and more people will pay to ensure that the quality of their listening.

From the free users to earn advertising fees, to "install force" users to collect membership fees, may become watercress in the future the most important business model.