Red Star 62 accumulates the soul of Chinese milk powder

The law of things always leaves me with the impression that the first one is always that unusual. Just as the Brazilian won the World Cup for the first time, Liu Xiang was the first to take the 110-meter hurdles as the winner of the yellow race. One of the most classic interpretations of "first" is the famous American astronaut Armstrong who first landed on the moon: My small step is a giant leap for humanity. It is well known that the intrinsic logic of supporting stride and small steps is that the first means the beginning of an industry or an era, corresponding to responsibility and mission. Along with this logic deduction, the commercial brand "first" should be the soul of an industry. For China's milk powder industry, the first meaning is more profound. Red Star--the founding brand of Chinese milk powder, produced the first bag of Chinese milk powder. And the milk powder industry is not only a measure of the development of a country's food industry maturity of the ruler, but also for the future of the nation and guardian. What is the soul of Chinese milk powder, as a pioneer brand, the Red Star should answer; cast the soul of Chinese milk powder, after 62 years of development history of the Red Star brand, should do, because as "first", it is duty-bound. Responsibility--the "Red Star Soul" in the Annals of history, the rational browsing history, photos, or perceptual reading to see the new China before and after the establishment of the background of the novel and film and television dramas, we are not difficult to find such details, when the Chinese newborn, in addition to breast milk, our national industry did not give them a choice of milk powder opportunities. Breast milk is not enough to eat, the children of rich people can choose goat's milk, dairy, and more ordinary families of newborns can only eat millet, corn-slimy eating. There is no domestic milk powder can choose, China does not produce milk to feed the country's newborn babies, this is a kind of how the dull pain, self-evident. The Chinese do not lack the milk powder culture, is not the milk powder manufacture aspect congenitally deficient. Data show that the world's first milk powder was invented by the Mongolian General Hui Yuan, he made milk products for easy to carry powdered milk as a munitions material. During the long march, milk powder is easier to carry. However, why the development to modern times, the Chinese ancestors invented milk powder in the country is difficult to find traces, but carried forward in foreign countries. From the ridicule of the sick man of East Asia to the war of Resistance and the wars of liberation, this dull pain accompanies the Chinese for more than a century. After the founding of New China, in the 1952, the Chinese people in the peaceful development environment, will not let this dull pain as a regret to continue to exist. People want to make their own good milk powder, nurturing the Chinese people's next generation. Red Star in such expectations came into being, and by the state as the 15 plan of the key supporting projects. Shouldering these missions, at the beginning of the creation, the era has given the soul of the Red Star Brand: That is, to shoulder the responsibility for the Chinese Milk Powder Manufacturing Foundation, shoulder the responsibility for the Chinese newborn to make good milk powder. In the development of the 62, the Red Star brand to the responsibility of this era gradually into a brand of soul and proposition, practical practice, and firmly forward. Red Star Brand with such a series of industry benchmarks to respond to the country and the entire dairy industry responsibility: in the same industry, the first to obtain the Chinese dairy industrySilver Medal of the highest quality award, won the International Gold Award, International brand drinks, international quality standards products, China well-known trademarks, such as more than 20 honors; Red Star milk powder exported to Southeast Asia and Europe, Asia, more than 10 countries and regions, and participated in the construction of Albania, Vietnam and other national milk powder production projects and domestic milk powder enterprises A total of 27, For the domestic industry to cultivate more than 5,600 dairy products, known as the cradle of Chinese milk powder industry and "Huangpu Military Academy." The Red Star Brand also uses the same quality and safety as usual to respond to the responsibility of Chinese newborns. Red Star Brand began to enter the market from 1952 to today, a full upbringing of the three generations of new China. In the most glorious time products are sold to more than 20 provinces and cities nationwide. Chinese taste buds retain a distant red star flavor. The adherence to the responsibility, is the Red Star as the Chinese milk powder brand to their own commitment, but also it gives Chinese milk powder one of the soul. Mission--Red star for China's milk powder industry injected new Soul 2008, when the Chinese dairy industry because of "melamine" and the whole into a crisis of confidence, many elderly people in the sigh and recall, the Old Red Star milk powder quality so good, the market can not see it? It is full of nostalgia for the unadorned, high-quality red-star milk powder. 50-Year-old Liu Guangwan home in Inner Mongolia, a three-generation work in milk powder enterprises. "When the industry in the overall trust crisis, we old people will consciously unconsciously think of the Red Star, when we and children drink the kind of good milk powder, at the same time make some Encebergo sigh." "Liu Guangwan said. In Liu New memory, Red Star Formula packaging simple, first-class quality, home two generations have been drinking, "think of Red Star milk powder will feel very warm in that material life is not well-off era, Red Star is the most reassuring, but also pregnant with the hope of a family." "In China, such as Liu Guangwan and red Star milk powder has puzzled love family can not be counted." The Red Star milk powder, which has nurtured the three generations of the Republic, has been internalized into a cultural symbol and penetrated into the blood and genes of the people. One side is the Chinese milk powder industry into a crisis of confidence, countless families are forced to buy expensive foreign milk powder dilemma, on the one hand, as a pioneer brand of Red Star in 62 years did not have a safety accident history, how like the 1997 Red Star PK Milk powder won, to boost Chinese milk powder industry confidence, Restore the Chinese milk powder manufacturing industry in the face of the loss of integrity before the trade dignity, to re-establish the people of domestic milk powder trust, become the mission of Red Star, but also become a new era of Chinese milk powder should be injected into the soul. Like the history of the Chinese milk powder for the founding of the responsibility to the Red Star, to regain the dignity of Chinese milk powder, the Red Star is also duty-bound. Responsibility is solidified, the mission is dynamic. How to establish the dignity of the industry, the public to ensure the quality of milk powder solemn commitment to the Chinese milk powder into a new soul, need to comb the history, more need realistic as. To this end, the duty of Red Star in action. July 1, 2009, aspires to reshape the "Red Star" brand of Heilongjiang Hongxing Group Food Co., Ltd. settled in a "upper" called the HeilongjiangMudanjiang Province, December 31, 2013 received the Food and Drug Administration of Heilongjiang Province issued the "Infant Formula production license", May 22, 2014 through review. In order to uphold and carry forward the Red Star quality and safety of the excellent tradition, the new construction of Red Star Mudanjiang Milk Powder Factory adhere to the high standards of positioning, become China's first in accordance with the "EU standard" design and management of infant formula milk powder factory. The original milk requires European standards; the production hardware facility absorbs the latest achievements of international dairy technology in recent 5 years, achieves the leading and world-class level in the world, and adopts the German enterprise management mode. In the use of raw materials, milling fresh milk must comply with EU standards, other raw and auxiliary materials used in all international tendering; Quality management, especially the international third-party quality agencies to regularly test, quality traceability information is true to check, at the same time each can be guaranteed by insurance companies. At present, the Red Star Group 20,000 organic pasture projects have been approved by the government. The total investment of the project is 650 million yuan, after the completion of an annual output of 96,000 tons of organic milk. The first phase of the pasture project has begun to build ... Responsibility belongs to history and now, and the mission belongs to the present and the future. For more than 62 years, the soul of Red Star's accumulation and infusion of Chinese milk powder is deeply affecting the course of Chinese flour milling manufacturing. (Author: li)