Reflection on the color of web design

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People often feel the influence of color on their own psychology, these effects always unconsciously play a role in our emotions. The psychological effect of color occurs at different levels. Some direct stimulation, some through indirect association, the higher level is related to people's ideas, beliefs, for artists and designers, regardless of the level of role can not be ignored.

For web designers, the psychological role of color is particularly important, because the use of the network in a specific historical and social conditions of the environment, namely, high efficiency, fast-paced modern lifestyle conditions, this need to do a Web page to grasp people in this way of life with a network of psychological needs.

As a web designer, it is very important to have a targeted color, because the site is often a variety of large companies, government organizations, sports organizations, chat, news, personal homepage and so on, the different content of the Web page color should be a big difference, so the use of a reasonable color to reflect the characteristics of the site, This is a brilliant approach.

For example: To do the company's Web page, you can not just use some irrelevant color to attract people, but to let people see the site with color immediately clear the company's theme.

How can we do this? I think we should start with the standard color of the company.

A company's CI is the soul, do the website is often to enhance the company's image. Therefore, the performance of the enterprise theme of the standard color applied to the Web page, will certainly give visitors a deep impression. This involves a combination of standard colors, to have a tone of color problems, to seize their own main color to match with a different color so that both highlight the homepage of the company's characteristics, but also make the page rich and colorful (here to avoid a variety of colors and the "flower" situation). This is only a use of color reference, layout design and content can also reflect the image of the enterprise, but the color is more easily to achieve eye-catching results.

To do with color targeted, we go back to graphic design, because the web design is actually graphic design, but purposeful, more time-sensitive. So we have to make every time the web design as a graphic design. However, there are some differences, such as the outer frame of the Web page is limited by the computer screen, with a specific proportion. There is also a problem with the color of the computer screen, which is different from any restrictions that ordinary graphic design will not receive. But with the color requirements and rules of the web design is the same, that is, the color of light and shade, light and cold, and so on, as well as harmonic and contrasting color applications.

Setting colors for different themes, such as health-care sites, cannot be made with the more stimulating red and yellow, orange, and black and purple symbols of death and mystery, which creates tension and some degree of panic, as well as some associations that are unhealthy.

The use of color is often not very simple use, also consider a number of factors, such as the type of visitors: social background, psychological needs and the difference between occasions, etc., which requires web designers to seriously analyze the site's audience, and to listen to feedback, summed up their satisfaction or dissatisfaction with the reasons, comprehensive consideration. Social background different people, each person's purpose is different, their feelings of color are also different, so the use of color site should take into account the various needs, as far as possible to attract a variety of attention. If most of the visitors are of higher quality, they should consider the use of color elegant, to have a certain grade, biased.

The use of color in web design should also pay special attention to the development of fashionable colors. Every year in Japan or Europe and America to publish a batch of popular colors, this is from a large number of people's preferences selected, pay attention to it, and the intention to study it, and strive to apply this concept to their own design, to do a color aspect of the conscientious, will make their own web page full of vitality, more popular. At the same time, more research on other people's use of color, to see more of the site's users of the evaluation is very important. To do this, can improve their own color taste, more with some favorite color, so as to attract people.

As a web designer needs to have their own characteristics, such as their favorite color, with some unique aspects of color, this is not easy to discard. Because there is no one of their own characteristics of the designer is like a machine like a lifeless, this is a great sorrow! People like the color will not cover up the characteristics of the designer, because the designer with color is often in their own way to use color to use some more acceptable color. So I would like to use the color of the Web page in this way increasingly standardized, increasingly reasonable, gradually let people feel like a piece of art like a pleasing!