Release the results of the electric business War

After the fall of the double 12, the 2013 electric Business War also ushered in the final result. Large data advertising service provider Geo synthesized Taobao, Jingdong, Xun, suning and other data on the day of 12, the results of this year's electric business War released.

Taobao, Jingdong, Xun are to issue cash red envelopes, the introduction of client exclusive concessions and other means to attract consumers to download and use the client, exerting force mobile end shopping, in the double 12 that day, in the mobile end, who performed best? Beijing east to create a car shopping festival to achieve the desired effect? Suning invested heavily to focus on home appliances war, Compressed shopping path, enhance the Guide function, the introduction of the new version of the "electrical City" has improved the consumer's shopping experience, to achieve a higher conversion rate of shopping? And since November, the nationwide haze, the consumer's shopping behavior has no direct impact?

1. Double 12 Day, Taobao independent number of visitors ranked first

Note: The percentage of independent visitors = number of visitors to the same day/the number of users who visited six electrical dealers.

2. On-Site search, "special" hottest

Double 12 before the consumer most concerned about the "Clothing shoes package" category of goods, double 12 on the day of the electric business station search Hot words in addition to "special", "Winter clothing" merchandise the most attention.

3. The difference between the search hot words in the electric business station is big

Ali Department of Electric business station, clothing products were searched most times, Jingdong, Suning, Xun mobile phone digital products are the most concerned.

4. Top of the list of categories on the PC side

Users browsing Ali Electric business, the most concerned about the category is clothing, beauty; in Jingdong, Suning and Xun are most concerned about the 3C products, a number of the top of the ranking of the store is food, imported products.

5. The most popular category ranking on the mobile end

Compared to charts 4 and 5, it can be seen that consumers have different concerns about the categories on both the mobile end and the PC side.

(a red callout indicates that the category has changed in the ranking of the mobile end.) )

6. Jingdong in the mobile end of the highest conversion rate of shopping

Remark: The conversion rate of the shopping cart refers to the proportion of the number of people who put the goods into the shopping cart.

Jingdong in the mobile end of the shopping cart conversion rate is the highest, the reason may be graphics and text suitability and user experience is better; Shanghai area pc and mobile end of the shopping cart conversion rate is higher than in Jiangsu and Zhejiang.

7. Air purifiers have been on the rise on December 6

Remark: The ratio of searches refers to the proportion of the number of people searching for the goods in each of the thousands of stations.

With the increase in Internet users ' attention to pollution, the air purifier in the search of the electric dealers are climbing, among them the worst haze of December 6, its search attention to reach the apex.

To sum up, geo Insight finds:

1. Double 12 Before, Taobao, Beijing-east, the cat is the highest search heat, and double 12 that day, browse heat ranked the top three for Taobao, Cat and Jingdong, the day when the purchase behavior, the user's attention to the day cat is higher than the Beijing-east;

2. From the search hot words, in addition to "special", the consumer of winter clothing search the highest;

3. Users browse Ali Electrical business, the most concerned about the category is clothing, beauty; in Jingdong, Suning and Xun is the most concerned about the 3C products, a number of the top of the ranking of the store is food, imported products;

4. In the mobile end of Jingdong shopping cart conversion rate is the highest, the reason may be that the graphics and text suitability and user experience is better; the conversion rate of shopping cart in Shanghai area is higher than that in Jiangsu and Zhejiang;

5. Nearly one months, the national haze spread, the East China Internet users to the air purifier search rate continued to climb, in the haze most serious December 6, netizens search attention to reach the peak.

About Geo:

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