Relying on online CRM system software to integrate enterprise marketing

The application of all kinds of advanced technology makes the CRM products in the future compare with the traditional CRM products, and it will change greatly in function and efficiency.

Mobility of Access Mode

Due to the continuous integration of the global economy, more and more enterprises in the Organization form more adapt to the needs of rapid expansion, so as to maximize the time and space limit race, which makes the B/S form of the CRM system is becoming the absolute mainstream. Because using a Web browser as the client interface, end users do not need to install any programs to enter the system, the ease of application is unmatched. And because of the maintenance and management of a very large cost advantage, is more and more enterprise organizations will be B/s mode of CRM products as the first choice.

If the CRM system based on B/s can push the user's operation to a wider space, then the application of all kinds of mobile devices in CRM system can let users apply CRM products in any place. In fact, PDA equipment in the CRM field has a number of successful cases, the company's sales representatives are accustomed to using PDA such a higher portability of equipment in the customer on-site processing business.

Because of the limitations of cost and other factors, it is still a big pressure for the front-end business to buy this kind of equipment, which restricts the popularization of PDA equipment in the CRM system to some extent. And as the mobile phone is constantly intelligent, the previous wave has not yet completed the movement of the wave will be continued. Based on a variety of smartphone operating system CRM client, will provide terminal operators relatively ideal application experience.

Directly on the phone to deal with the business, in reducing the number of staff to carry equipment, but also is expected to greatly reduce the cost of enterprise acquisition. In some more limited application environment, the CRM system can also adapt to the non intelligent handset terminal through the more basic technology way, such as WAP interface and mobile phone short message interface, so that any kind of mobile phone can connect into CRM system for business operation.

Small and medium-sized enterprises of large manufacturers

If it is said that 2-3 years ago, CRM vendors, especially the first-line manufacturers for the SME market is only a strategic form of attention, then in the next few years, the global CRM vendors will be completely around the SME market to adjust their own operational strategy. The current CRM market has undoubtedly been out of the high growth stage, the emergence of a large number of CRM vendors are diluted market profits, and some first-time people are eager to consolidate their position.

As more functional areas of CRM (such as sales automation, marketing campaign management) have matured, the current CRM architecture and technology are still in a long evolutionary cycle, and began to move towards a service-oriented architecture supported by Web services. Siebel's leadership status is being challenged by vendors such as SAP, PeopleSoft, and Oracle, especially as business needs change more frequently, and Siebel's attractiveness as it covers the depth and breadth of the industry is declining. The accumulation of a large number of business models can not be simply translated into enterprise users, especially small and medium-sized users need to adjust the ability, but also can not be directly applied to different business models between the docking.

For flexibility and adaptability, the need for fresh blood to inject into the CRM domain, so that other vendors can have a big-class CRM vendors to compete opportunities. As the size of the market for large enterprises shrinks, and the explosion in the pace of growth in today's small and medium-sized enterprises, leading firms have to put down their shelves and compete with a large number of emerging firms in the SME market. Today's CRM market, has entered a mutual learning and reference times, and everyone to the top CRM products suppliers in the era of worship, has gone.

Online products into the mainstream

To Salesforce, 800 customers led by a group of manufacturers, the SaaS software ideal into reality. In fact, these manufacturers have gone through the stage of proving themselves, and the pace of development has not slowed down, but it has intensified. More and more global top 500 companies are applying this type of online CRM product, which will completely shake the market foundation of traditional CRM vendors. Because of its ease of deployment, flexibility and phased investment, the SaaS model CRM product has been a trend that has swept Europe and Asia, and its market share will increase year in, even in the US, where the top manufacturers are dominating.

In the next few years, how the online leasing CRM system will impact on the traditional form of CRM system, this is undoubtedly very interesting. Salesforce still has a larger lead in the model, so in the short term Siebel, Oracle, SAP and other vendors online CRM applications can not reverse the trend. The intervention of some open source products may carve up some market share, but it is still little, the cost advantage alone cannot make up for its lack of function and operation.

But the outlook for online rental products is still optimistic, and this application pattern reflects the changes in the user's investment model. In particular, after entering the economic winter, to avoid a one-time investment in large sums of money has become the consensus of all enterprises to maintain business, which makes their enthusiasm for the purchase of packaged products greatly reduced, and online rental products will be more opportunities for development.

Detail setting determines success or failure

From the quality of the product itself, to participate in the evaluation of products, whether in technical capacity or functional performance, can achieve a satisfactory level. And in some higher-order functions and more compassionate users of the details of the setting, we can also understand the level of these products and status.

In this review, we deeply feel the distinctive features of each product, as well as the huge choice of space to consumers. If Salesforce has the most advanced operating platform, then Microsoft's products show an expert management literacy. But in all areas to consider, 800 guest products in the functional aspects of the dominant performance and in many nuances of good intentions finally conquered us. We believe that the 800 customer system is one of the online CRM products that are most deserving of consideration by Chinese SMEs.

From the easy and Zoho such a late start of the product, we are delighted to see its continuous pursuit of progress in the competitive heart. We look forward to more manufacturers to join, after all, in a thriving market, users will get more cost-effective products, but also have the opportunity to choose the most suitable for their products. There are still a lot of improvements to online CRM products today, and there is still much room for improvement in data management. At least the current mechanisms offered by these products have not been able to completely disarm domestic users ' concerns about hosting data to the service providers. In addition to the leading products, other products for the system ease of use of investment is still insufficient.

As a rental-paid product, because of the lack of on-site product use guidance, plus the user is very easy to switch suppliers, so ease of use compared to the traditional application software to appear more important. From another perspective, these issues represent our expectation and confidence in the future development of online CRM.

The peak of development is coming

In fact, the future development of CRM is still high, at least at present CRM products are still in maturity. One of the simplest data can prove this, the current user purchase of CRM products, Suite products are still in the proportion of 50% as the baseline fluctuation. Many of these suite products, after deployment to the enterprise, also require more customization and training, and almost impossible to open the box.

Although from the complexity of the CRM product, want to achieve a higher proportion of open box is not too realistic, but this ratio and other relatively low-end and basic management software, compared to some of the gap is too large. With the continuous improvement of CRM function, improve the user experience and reduce the user application cost, will undoubtedly put on the agenda of all CRM vendors. A large number of applications of the customized platform will make the CRM products have a broader development space.

Just as ERP products are no longer limited to manufacturing enterprises, more and more enterprises are aware that CRM system can help them to form the differentiation and advantage in operation. It is true that more customers are applying CRM to managing the backend, rather than just being used as a front-end sales tool. This relying on CRM Integration Enterprise management attempts, will more and more occur in our side, and for CRM new round of development sowing seeds.