Renren pushes two mobile apps Chen a boat full of bets moving end

Investment community January 21, 2013 news, known as China's Facebook said Renren today officially released two new mobile applications "Pop", "Meimei", respectively, the main voice and photo social support, the iphone, Android system.

News came, industry uproar, although early know Renren will be in the mobile end of the force, but a launch of two mobile app this speed is still surprising. It seems that everyone nets Chen a boat is in full swing betting move end.

"Kiss" main voice photo camera to the "Meimei" major self-portrait

According to the introduction, "Pop" (tietu.com) is a voice with a noise filter mobile social applications, including cats, transformers and other nearly 10 kinds of special effects, with a different voice to show themselves. It is reported that "pop" is everyone after half a year to create an innovative application, from product concepts, functions, details and other aspects, and the world's existing products are not the same.

Pop main voice social, users use their mobile phone to record a voice, pick a favorite voice filter, add a photo to "say to listen" way to share their stories with friends, this is based on the social application of voice. At present, users can login through Renren and Sina Weibo account, the system will automatically import everyone and micro-bo friend relationship, can also be content to share to these two platforms.

"Meimei" (meimeiapp.com) is an app version of "Self-portrait Artifact", supporting the continuous self-portrait, the user can through a key "skin + skin + acne" function instantly complete self-portraits and beauty effect, and choose the most beautiful photos and friends to share.

While sharing the photos, the user can "write" The Mood story "in the Photo", with Meimei automatically read the photo time and place, a key to save the photo with the story to the phone album. It is reported that at present, "Meimei" support for Everyone account login, can automatically import everyone network friends, can also sync photos to Renren.

Chen a boat betting on moving end early signs

In fact, the trend of mobile Internet development has become irreversible, the rapid growth of smartphone usage not only brings unlimited imagination to mobile internet entrepreneurs, but also brings the transition opportunity for traditional internet companies.

Tencent relies on micro-letter this ACE application has grabbed the mobile internet tide of tickets, millet technology in mobile internet companies have also done the wind and the future, the mobile end will inevitably become a battleground. The reason is simple, in China, the use of smart phones is soaring.

January 19, U.S. market research firm Nielsen published a study on the smartphone in the "BRICS" (Brazil, Russia, India and China) market growth potential of the survey. According to Nielsen's research, smartphones dominate the Chinese market, with two-thirds of mobile users in the market up to the first half of 2012.

Chen a boat betting the determination of moving end already have, from Renren 2012 Q3 earnings can see, mobile end layout is the play. November 14, 2012, Renren released Q3 earnings, earnings data show that the company's third-quarter net revenue of 50.4 million U.S. dollars, an increase of 47.2%, the net loss of 15.4 million U.S. dollars, net profit-41%, less than a year ago the net loss of 1.2 million U.S. dollars.

Chen, CEO of Renren, has said that the company will pay more attention to the development of mobile business in the future, bringing more user traffic from PC to mobile terminals. It will also shift the business center to the wireless internet and strengthen the core competencies of the social network to expand the scope of the wireless business.

On January 16 this year, Renren formally adjusted its organizational structure and business groups to integrate its research and development team of Renren and set up an independent wireless business division. After the adjustment of the company will include Renren, wireless, games, glutinous rice nets, 56 nets five independent division.

It is noteworthy that Renren mobile phone client research and development team will be merged into the division of Renren, and Renren PC products integration and research and development, Topaz Vice president of Renren will be the general manager of Renren.

The new wireless Division will integrate the group's advantage resources, focus on the mobile Internet research and development of new products and operations, including Jingwei Card pass and other mobile products, wireless division by the company's vice president Wu Jian as general manager. Topaz and Wu Xinjiang directly to the Chairman and chief executive officer of Chen, Mr.