"Resisting must be in first" do a good job inside the website link optimization

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In the search engine algorithm, it is through the relationship between links to determine the height of the page weight. When it comes to links, the first thing many people think about is the outer chain. In fact, when we take pains to go to other people's site "efforts" to do outside the chain, have you ever thought, the internal link of their own site is the standard?

Internal links, plainly is the site internal links between the pages, but also include the article in the long tail of keywords can be categorized as internal links, so we will also call the internal link inside the link. For the user, there are some important things in the inner-chain optimization of the website, such as the following:

I. Website navigation

Site navigation is the core of the site's internal links, if the inner chain than to do a tree, then navigation is the tree trunk. Through the trunk, can reach each branch, for the branch to improve nutrition, the same, each branch also for the trunk shelter. In addition, the link text in the site navigation must be accurate. For example, the best wine Investment Network, its navigation bar can reach every page of the site. and navigation on the choice of keywords is also very accurate, are the content of each channel page the best generalization.

Ii. links in the article

The site traffic is not big, mainly from the number of keywords and keyword rankings look. If you want to improve the keywords in the search results page rankings, the article in the long tail of the keyword is very important. Believe that a lot of webmasters have been familiar with the "word around" method, and then give you an example.

As above, if the "Maotai flying Business Wine" as a long tail keyword look, the title to appear, and then the first time in the site that the keyword, the keyword plus link to the corresponding product page, over time, the product page is pointed to the weight will accumulate, after reaching a certain stage, The product page is sure to get a good ranking.

Iii. RELATED LINKS

Or the above "Maotai flying business Wine" as an example, in the text below, if you add these related links recommended, on the one hand will make spiders visit, on this page and "Maotai flying wine" relevance to a good evaluation, on the other hand will be more suitable for users to browse, get more information, increase user stickiness.

Iv. Sitemap

The form of site map is somewhat similar to site navigation. Just because the position of the page is different, the function also has the difference. Site map is generally stored in a robots file, for search engine Spider Point Road, more convenient search engine Spider crawl Site page, for search engine spiders provide can browse the entire site link. In this way, in favor of the website in the update article, the article is included in time.

Five, 404 page Building

There may be a lot of people who will not attribute 404 pages to the internal links of the site. But in my opinion, 404 page is an integral part of the chain, if the site link error, reduce the bounce rate, is also a very successful thing, which requires us to make some ingenuity of the 404 pages, and then put on the page on the site important links, aspects of User transfer page browsing. My personal favorite is the Lou blog 404 pages, very development thinking of a game composition. The following figure:

External links are important, not the whole site optimization, according to my personal experience and feeling, the search engine algorithm has become more and more mature, the site's attention to the chain has become more and more high. Although the inner chain needs to be more painstaking and laborious, and can not see the results in a short period of time. But I hope you pay attention to it, because an inside chain do very good website, sooner or later will get the favor of search engines.

Article by China's Best wine Investment Network (Http://www.9928.TV) in the A5, reprint please keep the link.