Review and development of search engine algorithm update

With the development and popularization of search engine optimization (SEO) in WEB2.0 times, the upgrade of search algorithm has been paid more and more attention by webmaster. In foreign countries, Google, as a global search pioneer has already opened the algorithm to update the preview, as well as upgrade the collection of ideas and a series of search user experience building. Relative to the domestic search giant Baidu, this series of platform construction only in 2010 years began to the Webmaster tools, open Platform and algorithm to supplement and improve the forecast. Up to now the two major search engine algorithm update process, also witnessed the decline of the WEB1.0 era and emerging development, the author of this series of data collected as follows collection and analysis of trends:

Search engine has always been the focus of algorithm update and development trend of analysis and comparison:

Review of search engine algorithm update

The supplement of data normalization and experience improvement

In the early traditional search development, by the tens of thousands of Web sites composed of search content and display, through the spider crawling, indexing and data capture processing, and so on, this series on efficiency advantages, information reliability and accuracy of the search experience pursuit. The derived algorithm updates around the experience mechanism of index specification, information Association and interactive application. Whether it is the 2010 Google Caffeine caffeine series search speed algorithm upgrade, or this year Baidu for canonical standardized specification tag support. The processing efficiency of search results and the experience of reliable information specification will become more and more important.

Ii. the transition from the website to the voting method of the user

For search engines, the efficiency of crawl execution and data processing is the artificial web directory can not be replaced by the leading edge. However, because of any machine system will be the shortcomings of the mechanism, human-controlled ranking bug has always been a puzzle search engine one of the great problems. Since 2010-2011, the rapid development of social multimedia has made the user, content, website three-way Change, by UGC (user generated content) brought by the sharing trend, also cater to the search engine for the ranking mechanism to improve the desire and improvement.

Third, establish a reliable, diverse and instant Search experience for information

In the past, the search results have long said goodbye to the early forms of the same text. With the rapid development of the network era, more and more of the content of the site to show the geometric data growth, the search experience is to enhance the user for the vast number of data search accuracy, relevance and value of the basic needs of judgment. A process that is accomplished by a single mechanism, such as crawling from a machine and voting by a Web site, it has been difficult to meet the search demand for massive data, according to the above user voting and UGC-led social media platform, is showing the user's trust in authoritative information, real-time dependence and a variety of related experience. Extended reading Recommendation: "Social media on SEO impact analysis"

Four, the system consummation of the garbage information punishment and the restoration mechanism

Spam for the spread of various network areas under the application of the search user experience of the harm naturally self-evident. The above standardized data, user polling and search experience the three major trends of the algorithm to promote, without exception is based on the garbage information of the punishment and recovery system perfect. For Google's annual algorithm updated nearly 500 times, the recent Baidu for the relevant mechanism to complement and improve can be called to catch up. Although from the comparison of the update process, it is no exception to follow the Google system to update the direction of the establishment of the localization of the update, at least we have seen the corresponding search experience processing and upgrading of the determination.

Baidu Encyclopedia Information:

Search engine algorithm: Access to Web site information, the establishment of a database and provide query system, we can call it a search engine. Search engine database is to rely on a call "network Robot (crawlers)" or "Network Spider (Spider)" software, through various links on the network automatically obtain a large number of Web page information content, and according to a certain rule analysis of the formation. Google, Baidu is a more typical search engine system. In order to better service network search, search engine analysis collation---that is, search engine algorithm is changing.

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