Rice net Sanli: Left hand Diner

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Beijing autumn, reporters went to the interview, just in time to catch the Rice network senior Pat "family photo" photos. The location of the photo is in the office area, Rice Network CEO Sanli standing in the middle, and smile as always.

Many entrepreneurial enterprises will be set up open office, but like the Food Network such open and thorough CEO office is rare. Back to the glass window, facing the office area there are several high-rise-each has a not large boss chair, not a big table, this is the rice network several high-level open "office", including Sanli. His position is not even a partition, directly facing the half meter aisle staff seat. Sanli jokes: "Investors see my office are very like, because you can see the cost control and communication efficiency of the network."

Sanli spoke vividly, with a vibrant energy, he even in front of reporters vividly imitate the way the entrepreneurial partners speak.

In the face of the public comments network, the number of all, China Mobile, treat 800 and many other competitors "encircle", Sanli led the rice network still made the top position of the industry pyramid: the National cooperation of catering enterprises more than 50,000, every day more than 15,000 people through the rice network order. Only in Beijing, as of May 2006, there are more than 1.15 million consumers through the rice network to successfully eat, save tens of millions of yuan meal costs.

July 31 This year, the Rice network won the investment of Japan's Asia, Itochu Corporation, ca-jaic China Internet Fund, Jin Yi International Investment Co., Ltd. Investment in 4 million of dollars of funds. In contrast to the mass comment network burned tens of millions of dollars, this is only the first round of the rice network financing. This let reporter can't help but sigh, Sanli hands of money canon Flower.

The "double wheel" mode of this

Sanli can be regarded as the "old Man" in the Internet world. From 1995 onwards, he began to explore the field of the Internet, and with friends to formally set up a company, the Chinese Internet has only just arisen. Later for a number of reasons Sanli career in the field of financial investment, but he has not forgotten his internet dream, has been to maintain the focus on this area, and finally in 2003 from the catering industry again cut into, created a rice network.

At the time of Sanli entrepreneurship, there was a strange phenomenon in the food and beverage website: China has a lot of food and beverage sites, the content is very good, but because only do simple information release, so not much money. There are few food and beverage sites in Europe and America, and less famous.

Unlike many "burn money" sites, the rice net start-up fund is only 1 million yuan, which is the result of Sanli and the Ceibs EMBA students who have started their own business. The issue of start-up capital makes the issue of profitability the most pressing issue at the beginning of the Sanli venture-only to make money and businesses to survive.

Therefore, Sanli designed the "double Wheel" business model: the restaurant using membership mode, consumers to get through the network booking telephone, rice network will be the consumer information feedback to the restaurant, the member restaurant will be discounted discount to consumers, to eliminate the consumer directly contact the restaurant model. The network relies on membership dues or profit sharing.

In this case, consumers and restaurants are the two "wheels" of the rice net, there is a strong interaction, a "wheel" to turn fast, another "wheel" can be turned faster, otherwise the rice network will be difficult to operate. In order to make "wheel" turn up, the first step that Sanli founded company, is the line "Sweep Street" action. He acted with the salesmen and visited various restaurants in Beijing to introduce the catering pattern. Because the market is blank, so the "double wheel" soon virtuous operation, in the website opened the day, there are more than 200 restaurants joined the rice network. By the year 2006, the profits reached millions.

The creed of profit has also been running through the Sanli business thinking, he once told reporters that, compared with the first generation of internet enterprises in the bubble era, the emerging second-generation and even the third generation of Internet enterprises no longer only pay attention to eyeball benefits, but more practical, to create value, establish business model as the core, Move forward in the dual goals of short-term profitability and long-term development. "The site is also a business, whether it is a channel, resources or research and development, are necessary, the site is ultimately for customers and consumers to serve." The establishment of the profit model has become the first priority, the site's ' burning money ' phase will be greatly reduced. ”

Give up and stick to

What to give up and what to insist on is always the eternal problem that CEO faces. Sanli also felt in the entrepreneurial process of this "homes" and "get" the choice does need to practice and thinking repeatedly. Among them, the "two-wheeled" business model and "vertical and horizontal" development strategy adjustment and change, is an example.

These two theories are the two main ideas of Sanli in the beginning of the establishment of the rice net. As the enterprise, Sanli that the "double wheel" mode of thinking practice proved to be correct. The establishment of this model, so that when the business of the rice network and the public comment on the web, small secretary and other catering sites have a qualitative difference, the formation of differentiation. "Overall, the income from booking is still the most effective," he said. "Sanli said.

However, in practice, Sanli found that the way to comment on the site will bring greater traffic. "It brings more advertising revenue than we think it's something we need to make up for, our original main income comes from ordering, and now we find that the advertising fee is actually more comfortable." ”

Therefore, the development of the media properties of the rice network has become a Sanli a few years ago, and eventually began to be introduced this year. In the face of this change, he said, enterprises in the process of development will continue to find new solutions, bringing new profit growth. And the beginning of the "vertical and horizontal" development strategy is also revised in practice. The horizontal line namely joins, the rapid development enterprise already has the successful mode. Longitudinal line is the "double wheel" mode of vertical development, to promote other industries, do "eat and drink integration."

In the area of horizontal development, the practice of the past few years has proved that, although the local alliance is a headache for many enterprises, because there are exclusive resources, bad control and other factors, but this is a necessary means, because for professional websites such as rice network, catering resources are limited, the local characteristics of catering is also very obvious, To quickly enter the cities for development, you must set up to join or agent.

The vertical development is now being Sanli for the time being. "We take Beijing as a pilot, try to play, around the tour, farm music and so on, that the market's profit model is slightly weaker." Although the market is very hot, but willing to pay the enterprise is not a lot, become a piece of independent business more difficult, so we are more focused on the horizontal strategy. ”

"What's a big investor? It's not how much money you make right now, but how long you've lived in the industry." This is the foreign financial investment field very popular word, I think the same applies to internet companies. ”

Unwilling to be mortal in this life

Entrepreneurial process, for business leaders, is a process of affirmation and negation.

"People who like to start a business often like to do paradox, life is a double character." We such people will be good and quiet will also be good move, both the pursuit of that brilliant, but also the pursuit of ordinary no wonder, there will be a very good side, there will be a bad side. Sanli jokes about his character.

Reflect on themselves, Sanli said entrepreneurship five years brought him two major changes. The first is the change in the concept of employing. At the beginning of the enterprise, they try to save the labor cost, for example, with just graduated students, 1.1 point training. He also likes to personally do everything. And now, "If you do this, the enterprise will not move."

"Enterprises do now, it is no longer by me to pull, but should be more people to pull." This is the time to introduce a large number of high-end talent. But the high-end talent has the thought, has the mentality, needs the better space to display. This time I have to change my management style. For example, I have to take care of everything, and now I have to tolerate other people doing things and making mistakes. This is easier said than done and requires self-control. "Sanli said. Therefore, how to delegate, also became a challenge he faced.

In his view, decentralization and risk control, is the enterprise development to a certain stage, entrepreneurial entrepreneurs need to pass a threshold. And these are the real growth of the ego.

"The process of rising business is the process by which an entrepreneur challenges itself." When you're an employee, you just have to do one thing; When you're a department manager, not only do you have to do your planning, your supervision, and other departments to coordinate, and when you become the Director or Vice President, you will be Dudangyimian, everything you want to design, and then you have to communicate with the leadership, but also to recruit good people, You need all the training, drive them ... in fact, no one can help you. ”

Now, Sanli's rice network has developed more than 50 cities of franchisees, agents, directly operating in Beijing, Shanghai, Guangzhou, Tianjin, four cities business, new direct city-Shenzhen, Chongqing, Chengdu Business is also about to open up. According to Sanli's assumption, the development of rice network has two major tasks, "the first is to continuously strengthen the media attributes, the second is to continue to strengthen the landing of the country." With the spread of basic lines of business across the country, the rice network, with its media nature and extensive networks, will have more power of speech, can develop the whole package plan for the catering enterprise, also can carry on the database marketing, and then is the alliance agent system reform ... "The sun is rising every day, the challenge is new every day", and Sanli says he " Unwilling to be mortal in this life.