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More and more people to join the microblog family, especially Sina Weibo, can be said to be a stable king of the current micro-blogging sector. So many people in the use of Weibo, which gave us a good SEO inspiration-Weibo promotion. Now the most common microblogging promotion should be Taobao shop promotion, but I would like to say, micro-bo promotion is also suitable for corporate websites.
What is a long talk about the role of micro-bo, micro-Bo and so on small series here is not more commentary, briefly, in Sina Weibo is divided into three kinds of users, one is not authenticated users, one is the individual authentication users, the other is the enterprise certification users. A blue "V" behind the microblog name in the image above shows that this is an enterprise certified microblog. We want to carry on the Enterprise website Micro-blog promotion, Enterprise Micro-blog authentication is the first to be carried out.
Microblogging settings
The first is to determine their own corporate icon Avatar, such a user-friendly experience, in addition, the Avatar's right to add a link to the picture, usually need to the enterprise's products or some related to the enterprise, can attract users of the picture on top, and then add links to our corporate website.
The following point, you can join us to promote the corporate website related video profile, so that more aspects of users to view, to leave a better impression of users, guide users like our microblog, our website, our company, products and so on.
Map information, company profile, contact method also must be perfected and filled, if users like our products, can be completely through the micro-bo contact the above to find us for consultation and investigation. For users to save the time to find contact, so that users feel more about our company's website, micro-Bo's exquisite and considerate, so as to provide convenient image for the company.
Microblogging operations
In general, the most important micro-blogging promotion is actually in the operation of Weibo. To operate a corporate microblog, our/Loudi Real Estate Network (http://www.ldfdc.com) needs to:
1, add concern. Each new micro-blog in the initial establishment, are 0 fans 0 attention, China has an old saying "there will be a lot", want more fans, the first thing to do is to pay attention to others first. For example, the above wine industry Micro-blog, we can pay attention to peer Enterprise Micro-BO, the industry's micro-bo and other cattle. They are also a key point in guiding users to discover our microblog.
2. Publish and forward. In the release and forwarding, we need to work the nature of our company, we forward the relevant content. You can comment on the forwarding, and then @ a few cows. In addition, in the Micro-blog release, you should pay attention not to be published only once a day, only a few days a week. Usually if every day adhere to update, every one or two hours to Weibo update, the best effect.
3, reasonable use of micro-blog. Weibo is not only the forwarding, publishing, comment on the supply, usually corporate microblogging will be similar to the micro-store category of plate. Make full use of every inch of the site, enrich and improve the micro Bo information, while providing users with convenient, low-cost transactions.
4. Activities. If it is an enterprise Weibo, then occasionally engage in activities, Tencent in this respect to do very well, many games inside there are broadcast micro Bo What props, broadcast micro Bo have the opportunity to receive what kind of reward and so on. We can also do similar activities, for the user, but only the action, but have the opportunity to exchange the real reward. For the enterprise, do such small activities as bucket general, a little cost is necessary.
5. Exchange. In the micro-blog release, will inevitably meet the comments, the user's comments can not be set aside, reasonable reply to every comment, so that users feel that they have been valued, can increase the image of the enterprise in the user's heart.
A good corporate microblog needs to be maintained by heart, this is like our home, we need to cherish it, love it, only we cherish love, users can cherish and love our microblog, refueling, some of the theory is utopian, more effort and pay to get more points of achievement. In addition, the article transferred from/Loudi Real Estate Network (http://www.ldfdc.com) forwarding please indicate the source.