Rising is free 360 to kill

That year, who dared to suspect rising antivirus profit model, that is how persuasive way to make money AH!

Rising how also think impassability, antivirus software free? What's the money? Unfortunately, 360 did it.

Rising adhere to the concept of free no good things, has been completely overturned by users. 2008 360 began to provide free antivirus, only this one, 360 for this loss of 200 million of the market. That year, rising and other companies in Zhongguancun meeting, vowed to insist on charging, kill 360. Hang on for a while, Jinshan leg weak, free. The next thing is like a domino! Rising antivirus software again languish 5 years later, and finally free.

This can blame who, use the rising anti-virus software know, this software is very strange, no matter when you antivirus, always kill the new poison, and every time the antivirus is very long, and still have to upgrade. Renewal is also a very headache, rising to the user set a lot of rules, a little careless, account will be abolished, your money is gone. And rising products to deal with, users like a pupil, can not make any mistakes, will be rising punishment. The experience of the year rising to the user, with "pain" to describe a little too.

Now we use 360 antivirus, just found that the original antivirus is a very easy thing. 360 for free, so far by the peer called "rogue", can be This "rogue", founded in 2005, has been losing money, Strange is that the 2008 antivirus began free, 2009 this "rogue" incredibly began to profit, relying on 360 of various portals, browsers, web site navigation, online advertising, On-page travel, and so on, profit more and more, to 2013 every quarter can earn billions of dollars.

Think that year, if not 360 anti-virus software free, who knows 360! Now, can you think of rising?

Therefore, dare to lose money is also a profit model, it takes guts. Think, you really have 200 million, willing to throw out!

2, happy net away from making money is one step

Once upon a time, in happy net to steal vegetables, grab parking spaces, became our very big fun.

2008, Happy Net by virtue of several small games swept the country, once in the Alexa global ranking ranked in China's social network first. 2014, happy net is almost forgotten by everyone. Why is this, the reason is that happy net wrong fashion when the trend.

In fact, happy Net has begun to earn money, Taobao and Volkswagen's implanted ads have begun to enter the game, there are a lot of advertisers in line outside the door, watching happy net will be big fishing. Unfortunately, good luck in the blink of an eye, 2011, net in nearly a year the daily user volume fell to 65%. Mixed to this year, happy net quickly became sad network. Of course, late to January 2011, happy Net is fully open to the Third-party development of component access, is also a cause of the industry's criticism. In the profit-making model of fast money, be bold, fast and time running. Especially the game, this thing is obviously a fashion product, everyone that enthusiasm passed, will swarm to play more fresh things.

Therefore, take fashion as the trend of the profit model of the shortest life, such as money tide receded, at most only a pair of underwear left.

3, the first online pharmacy is not profitable found logistics is a soft rib

2012, the country has more than 50 pharmacies have access to online pharmacies operating qualifications. As the first "crab-eating" Guizhou Kat Doctor chain Pharmacy, its online pharmacy--Kat Doctor Health Pharmacy--The backing is the company in Guizhou has more than 180 chain stores, but opened 1 years later, reluctantly admitted-did not make money. Zhou Jiaqing, CEO of the company, said that there is no fast drug distribution network is the development of its online pharmacies the biggest "soft rib." Since the cost of the self-built distribution network is too large, this blank is only to be filled with the hope of the logistics enterprises in Guizhou.

No matter how you design a profit model, if you need someone to support it, don't get out of the way. The problem is that the logistics courier can not keep up, as early as you open an online pharmacy at the beginning of the existence, why not take it seriously. Do not feel that logistics is someone else's business, and you have nothing to do, or even 1 years later, can not be resolved. In fact, the problem is not in the logistics, is the body, who told you to ignore the current situation of logistics.

Therefore, a good profit model also have to respect the reality, you can change is only yourself, why do you ask others to cooperate with you rich.

4, China's blog site why not make money

China's blog site has not yet found a profit model. In March 2013, China's blog closed all its free blogs and cleared 0 of users ' data, on the grounds that they were not profitable until they died. Similarly, the days of Weibo are not good, 2013 cnnic a paper report: "Weibo users within a year reduced by nearly 30 million."

This is a very strange thing, blog network such a public-raised website, in China incredibly 10 not make money.

Most of the literature sites that are also a public-funded site are profitable. For example, the beginning of the novel network of active pay users around 1 million, according to the annual per capita pay 100 yuan to calculate, this gross income has been over billion, the author of the annual revenue after how to have a tens of millions of bar.

Some people say, read the novel is to pay, see the blog does not collect money ah. We change the way of thinking, on the blog online to see whether the ads do not collect money, if the blog site can bring advertising fees and blog authors divided, this is not ready-made profit model.

In fact, advertising fees this matter from the state-owned blog site began, has been arguing. Has long been raised, in their own blog page to pull ads, I hope the website agreed to publish. Unfortunately, there is no way for both sides to discuss the allocation ratio. Needless to say, the site is a strong side. The blog site hopes the model is that the ads published in the Web page is irrelevant to the author, but the author's unanimous opposition. Blog site Originally the best profit model, is the advertising split. As long as the two sides talk about the split, this will make money.

Therefore, always think of the profit model is the most harmful, to know how to share, hand grip too tight, but missed more.

5, NetEase almost closed the door

Although NetEase Pig failed, but netease online pig-game, profit but swept. NetEase earned 8.4 billion in 2012, of which, online gaming earned 7.3 billion, accounting for Mabhida's full-year profit of 90%. If we say NetEase is a game company, also cannot be too.

Rely on the game to make money, NetEase is not the first, nor the last, but the problem is, in China to do the Internet game more companies, why NetEase can always rely on the game to earn many years, this is a matter worth pondering.

Profit model is no problem, Internet games-is the Chinese netizens favorite Internet behavior. Can play games, and play you this game is two different things, and then a good profit model, no one play is to pull the eggs. See NetEase profit increasingly thin. Finally one night, the company's 5 executives and investors, gathered together, was forced to eat at the river's last farewell wine. Luckily, I woke up one night and Ding Lei said, I still want to hold on.

Not a vacancy, then do the community. So China's largest community network, in NetEase was born. This is a move that completely changed the fate of NetEase. Rely on the community to recruit a large number of people of all kinds of life interests, netizens once introduced, NetEase game back, turned into a big gold doll. So far, NetEase's community, in the country also be called outstanding. Game--This netease's big gold doll, is still straining under the cub. See understand, NetEase real money cow is not a game, is a community.

Therefore, a good profit model, you have to find ways to pull people, to have a good means, do not always want to rely on advertising.

6, ebay holding Golden played a self-inflicted injury

Has the profit model, does the earliest, the platform is also big enough, does not have the competitor, must be able to make money? Not necessarily. Like ebay. This is China's earliest Consumer-to-consumer e-commerce site, the original in China that called a scenery. 2002 years even pull up the United States of ebay, together with ebay ebay, a powerful alliance, Ah, who can match! Taobao was not born yet. But it is such a national boss, a competitor, not lack of a large number of users, can not pick out the profit model defects of the site, simply destroyed the Great Wall.

At that time on ebay ebay, consumer shopping that called a miserable. Merchants can sell goods at random high prices, you have to dare to comment or return, that can poke a hornet's nest, merchants will be on ebay to scold you three generations, but also a long time, has been scolded to consumers when the turtle. Want to complain on ebay, the door can not find, no phone, no customer service, no IM, only a never reply to the mailbox. Then Amoy, one night ebay rolled out of China. Although ebay is still panting, but 2013 domestic Consumer-to-consumer market, ebay accounted for only 0.2%, the share can almost negligible. Ebay can blame who? This is the profit model, the later Taobao but earn big. And ebay since being Taobao holding, basically is also equivalent to be from the palace.

Therefore, there is a profit model, even if you come to the earliest, the rich is not necessarily you.

7, Tencent to do the first in the country's lowest

Some people say that when I have a well-known platform, coupled with huge users, scary traffic, and then find a ready-made profit model, then I will definitely be able to make money. This is not necessarily true. Look at Tencent to do the electricity quotient to know.

As of 2013, the first half of the Chinese online shopping market, the well-known electric dealers, the cat accounted for 50.4%, the second 20.7% in Beijing and east, Suning easy to buy 5.7%, Tencent's electricity quotient accounted for 5.4%, the country's penultimate. Data show that, as of June 3013, the domestic consumer-to-consumer market share, Tencent patted only accounted for 4.7%, Taobao Fair accounted for the entire Consumer-to-consumer market 95.1%.

Visible there is a big brand, there is a good platform, there are a large number of users, there is astronomical flow, plus the ready-made profit model, even if you are the Internet, money is really not necessarily you. Why this is so, because you come late, plus you do not have the skills of an expert, the price is not ultra-low, service experience has no extraordinary place, is not open the river, who will give you a place to stay.

So, a good profit model, you have to catch up early.

8, Beijing Word-of-mouth Interactive 1 years to earn 70 million but the life on the hook

Beijing word of mouth interaction is a special public opinion website, October 17, 2013, the site was forcibly closed by the Ministry of Security. According to Word-of-mouth company President Yang MoU, the company since its establishment in 2007, in addition to nearly 50 major customers to provide public opinion monitoring, positive brand maintenance, a very important business is through the information network paid to provide delete information services, the company turnover of more than 70 million yuan each year.

The website deletes the post, is not what secret, which website does not delete the placard? The website sends the enterprise public opinion, also is not what secret, which website does not have the hair? The question is, does the enterprise public opinion, must be on the means? Black gold is money, silver is money. Although take silver than earn black gold to less point, can fall bag for Ann's money, sureness. Some people say, no wealth is not rich, do not believe this, because this is the Internet, what secrets you also can't hide. If you find a profit model, but not sure to rely on the right way to make money, then wash and sleep, do not gamble!

Therefore, there is a profit model, you have to go the right way, or you can only in the next half of the life of the prison to chew the Wo tou.

9, race my net to engage in "fan economy" have fans no economy

Race My network is specialized play "The fan economy", the member registers will have a mini small nest, by virtue of the member buys the value-added service to be the website main revenue source. In only 4 years, the race my "mini nest" Leng did not cover up, in 2009 China Internet Conference, China's race My network was named "5 years of investment in the most failed site." I have used the net know that the site is covered with copper stink, the column everywhere just want to let the fans spend money, almost no free service, fans are seen as a small fat sheep.

In the end, my net was renamed as a fan net in the name of merging. And now the fan network has never dared to disclose the slightest profit of the data, can be seen how difficult to live. Some people say, it seems that "fan economy" is not a good profit model, I am afraid in Korea, not in China.

So, when you only know how to make money by profit model, eventually your harvest, often only empty-handed.

10, Billion Tang was "love to play her" play dead

Sometimes making money is so strange, both do the same thing, a money, but a loss of death. Billion Tang is not short of traffic and users, summed up that is not willing to spend money on the users. Why Tencent users are willing to pay to play QQ show, Million Tang's users are not willing to play avatar it? See what billion tang is doing. Billion Tang--is a 46-level test site, the user gathered is a large number of students want to test, think about those years, what people on QQ, you will generally understand.