ROI of social Media marketing

Most of the time, when we talk about social media marketing, we're more afraid of talking about ROI. Because we do not yet have a relatively complete and accepted assessment by most people at this point in time. But in the United States, where social media marketing is widely used, http://www.aliyun.com/zixun/aggregation/13666.html ">social Media has brought real business value to many companies."

According to a study by Wetpaint and digital information company Altimeter (Charlene Li), those companies that have the most social media have seen their revenues grow by 18% over the past 12 months, while those with the least involvement have fallen by 6% in the same period.

The research looked at and assessed the activities of 100 of the most valuable brands in more than 10 social media, including blogs, Facbook, Twitter, wikis, forums, etc. 100 brands have the final score ranging from 1 to 127, with the highest scoring 10 brands:
Starbucks (127) Dell (123)-EBay (Google), Microsoft ($) Thomson Reuters ($)--Amazon ($) yahoo!/ Intel (85)
We can see that these high scoring companies basically have a regular team responsible for the brand's activities in social media. Some of these successful social media teams also extend social media strategies across the entire company, making the company aware that social media marketing is an indispensable tool to help companies achieve business goals.

These companies, which have been successful in social media marketing, have a common feature: their social media activities are based on fair and interactive dialogue. This is different from the traditional digital PR and early corporate blog like the one-way transmission.

In this research, all brands are divided into four different types based on the depth and breadth of participation in social media: experts, butterflies, critics and outsiders.
Experts: Those who put social media into their core market strategies are very active in many social media. Their social media activities are generally driven by a regular social media team and can be recognized and participated by the whole company. Butterflies: Those brands are aware that they need to participate in various social media activities, but they are less successful. In general, such companies lack depth in their social media activities. Picky: Such brands focus only on a handful of social media tools, and limited participation in social media often comes from the enthusiastic communicators of some internal social media. Outsiders: These brands occasionally appear in only a handful of social media, and they are afraid to participate in more social media activities because they are afraid of possible risks. 　　They are already studying how to make a difference in social media marketing. And for different industries, the participation of social media is also different. In general, media and technology companies are better at leveraging social media. And most of the businesses in finance, food, beverages, clothing and consumer goods have just begun experimenting with this new marketing approach. Of course, there are exceptions like Starbucks and Nike.