Rong Jianqiu: Website must have 4 basic marketing elements

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First of all to say sorry to your friends, long time no article! After the article mainly and marketing-related, because SEO relatively simple, do a keyword ranking is relatively easy to achieve, but to really improve the volume of a website is not an easy thing, Because in the network marketing the most important part is the transaction, did not deal with the work you have done in the past is in vain! What is the most basic marketing element to share a website today?

Last time I attended the 2010 China Online Retail conference, learned 4 words "people-oriented", seemingly simple, but really difficult to implement, give me the deepest impression is Li Ning coo mentioned how Li Ning to do people-oriented these 4 words: In the future, we produce running shoes for different people to design, such as running 100M should be how the design, running 200M is what kind of design, running 500M is what kind of design, different crowd is how to design ... Consider very thin, deep into the user's heart to consider, when others recognize you, you do not succeed is difficult!

The above said some digression, the main purpose is to tell us no matter what products to do, to be user-centric, do a good user experience! In fact, these really do a good job is a great enterprise! OK, officially enter our Theme ~ ~ ~

第一：鲜明的主题以及独特的创意!当用户来到网站你用什么将用户留住呢?能否在第一时间告诉用户你的优势是什么?为什么要选择你而不是别人?你有新鲜的创意吗?假设你的产品就是销售内衣，那么你想想自己有什么优势呢?5年的专业经验， Can be prepared to recommend a good size and style to new customers, let new customers have a good first shopping experience; Your quality is very good, the price is very cheap, 30 days can be unconditional 100% refund commitment, to ensure 100% authentic, not authentic 10 times times the price of compensation; There are thousands of customers, so that you are trustworthy! You can think of a similar advantage according to their own! Then make pictures, fusion ideas, then can play a very good effect! You can look at the following passage "to choose leather only need 1 seconds: 3 years professional experience + thousands of customers 100% high praise + 30 days unconditional refund commitment + non-authentic 10 times times compensation = Leather underwear store you're trustworthy.

Second: Every day there is activity! Don't doubt, activity is also one of the hormones that deal! You can go to see some of the big mall, you always see the activities at any time. Activity planning is a very important link, to have bright spots, picture Art also need to do well, otherwise there will be no attraction! At the same time need to create a good shopping atmosphere, that is, often said "herding effect" for their own flagship products to plan a different activity, When a product is sold up, it will drive the sales of other products. Therefore, the sword autumn suggested that it is best to do a good job of a product that everyone likes, and focus on recommending this product, with this product to drive other product sales!

Third: Hot selling recommended! Why do we have this? Because a lot of users come to your site, she has no ideas, do not know what is good, what is more popular, users have inertia, this time the hot recommend has a great role, when users come to this column to see sales are very large, and evaluation is very good, Then the likelihood of a deal is even more, there are also mentioned above the "herding effect", coupled with activities and risk-free shopping commitment to let users can not refuse! The deal is inevitable! But thinking to very simple, specific to do or need a certain degree of difficulty, slowly to try to get the answer you want in practice!

IV: Database Collection! Perhaps many friends have attached importance to the marketing of the database, if your database system has tens of thousands of or even more users, then this is your wealth, and the users to your site I think 80% are prospective customers, then they automatically add to our database system, I think this data is very accurate! How do you get users to tell them how to contact them? Generally take a free gift or give users some benefits, such as registration can enjoy 90 percent discount, or fill out a form can be free of charge 888 Yuan ebook "99% Women do not know the underwear password", Such a way to increase your database system! I believe that constantly accumulated, you will get a great harvest!

We'll share it here today. I hope to help the dear readers, if you have any questions can send an email to: 97126930@qq.com Last warm tips: The recent temperature has been reduced, it is easy to cause colds, please friends to wear a bit more ha, cold difficult to suffer, I had a cold yesterday!

Reprinted on the Affirmation of the sword Autumn, please specify from Rong Jianqiu blog: www.longjianqiu.com Sword Autumn Network Marketing Exchange Group: 62588551