Sadie Consultant: Third party payment scale 10 trillion new market pattern emerges

Wen/Formidable

Sadie consultant "China third party payment Industry Development Research Report (2013)" recently released in Beijing. The report noted that China's third-party payment industry has entered a new phase, online and offline market is through the form of mobile technology, O2O and other forms of continuous integration. In the process, China's third-party payment industry has a lot of new development characteristics and important market changes, these changes will have a far-reaching impact on the future development of the industry. Therefore, it is of great value and significance to understand the development of the third party payment industry in China by scanning the Chinese third party payment industry from the perspective of Panorama and combing the development status and context of the major market segments in detail.

The report data shows that 2012 China's third party payment industry market overall transaction size exceeded 10 trillion, reached 10.4221 trillion yuan. From the Third-party payment enterprise level rankings, UnionPay business with 45.9% of the market share of the lead, Alipay by virtue of its absolute advantage in the Internet payment field followed by the world, communications payments, Tenpay respectively occupy the third party payment industry comprehensive third, four, fifth position.

Report analysis, the current third party payment in China presents the following characteristics:

One, various types of business scale difference is obvious, the core enterprise superiority outstanding

In the third party payment industry, bank card receipts and internet payment is the highest transaction size of the two major categories of business; Prepaid card distribution and acceptance of the local business, business scope involving the whole country accounted for all prepaid card issuing and processing enterprises one-fifth; Mobile phone payment business scale is still in the development period, The current size of transactions in the third party payment area is relatively small.

Second, the Internet payment industry to enter the development of Fast lane, the industry concentration is higher

According to Sadie Consultant statistics, with the rapid development of E-commerce, Internet payment platform for the deepening of application, 2012 China's Internet payment business transaction scale reached 3.8412 trillion yuan, an increase of 70.46%.

As of January 2013, there are currently 75 companies receiving internet payment licences. However, nearly 10 internet payment enterprises occupy more than 90% of the total market share, pay the first place in the market, and with Tenpay, remit the world, Fast Money, Shanghai UnionPay, Guangzhou UnionPay, Yeepay payment, IPs and other enterprises constitute the first echelon of internet payment competition.

Third, the bank card receipts market to maintain a relatively rapid development, UnionPay business is the champion

With the continuous development of the third party payment industry, some comprehensive payment enterprises have not satisfied the existing business, from line to line to start the whole business layout.

Among all kinds of offline payment methods, POS is the most important payment method in all offline payment means, and the bank card receipt market is a key offline payment market, which has been paid more attention by the third party.

Four, prepaid card issue and accept gradually into industrial system, multi-purpose prepaid card presents the rapid growth trend

With the diversification of prepaid card issuers, payment companies, data processors, network companies and other types of prepaid card participation in the main body has gradually increased, prepaid card has gradually become an industrial system.

As of January 2013, there are 143 payment enterprises have received prepaid card issuance and processing business licences, run prepaid card business of 26 companies, the franchise prepaid card business altogether 117. It is expected that in 2014, China's multi-purpose prepaid card will reach 193.2 billion yuan.