"Sea Amoy" mode of rapid admission: cross-border electricity business growth over 30%

Special analyst Zhang Mengjie Baohan "Double 11" not only belongs to Alibaba, also not only belongs to China. Cross-border E-commerce allows overseas products to rapidly enter the Chinese market, "double 11" is becoming more international. Yu Wen still in the "double 11" again refresh the network consumption record, and this year, the outstanding characteristics of electric business is: to join the international elements, consumers can "Amoy" foreign goods; at the same time, the pace of Chinese goods to go out with the help of electricity business is also speeding up-"double 11" gradually become a global consumer carnival. As the domestic electric business giant Alibaba, globalization is its first pilot this year, "buy global, Global can buy" is Ali this year "double 11" new slogan, intends to 35 years after the comprehensive internationalization to prepare. From the U.S. electric business giant Amazon also fancy the "sea Amoy" this big cake, in the "Double 11" before the opening of six overseas sites direct mail service in China, a total of more than 80 million products. At the same time, a store in the "Double 11" during the official line "1th Sea-shopping" project, through the bonded import model of foreign high-quality goods into the country. In the domestic market, the cat sits on the top of the background, the electrical business accelerated internationalization process, one of the demands is undoubtedly to find a new profit point, new market development. "Double 11" turnover is to prove that the domestic market has been the monopoly of the giant pattern. 21st Century Macro Research institute that the global "double 11" year a deeper significance is that, as many e-commerce enterprises into the international market, China is gradually moving towards the high-end global value chain, Cross-border E-commerce will become China's participation in the world trade new bright spot, will also transform China's trade structure and consumption patterns, The whole economy has thus transited to the consumer economy to the information economy era. Business 3.0: Cross-border electric business growth of more than 30% the Ministry of Commerce data show that 2013 China's import and export value of the first breakthrough of 4 trillion U.S. dollars, which exports 2.21 trillion U.S. dollars, import 1.95 trillion U.S. dollars. Among them, cross-border electricity dealers import and export turnover reached 3.1 trillion yuan, an increase of 31.3% per cent, the Ministry of Commerce predicts that in 2016 China's cross-border electricity imports and exports will increase to 6.5 trillion yuan, annual growth of more than 30%. In the case of traditional foreign trade growth of less than 10% per cent, the annual growth rate of more than 30% of Cross-border E-commerce has undoubtedly become the new growth point of China's foreign trade import and export, there are analysis and forecast, by 2018, China's electricity dealers in the Cross-border business transactions will reach the global 50%. At the import end, China has become one of the world's largest "sea Amoy" market. 2013 Mainland China "Sea Amoy" has reached 18 million people, to 2018 is expected to double, annual consumption amounted to 1 trillion yuan, and, in 2013 China's trade surplus expanded by 12.8% to 1.61 trillion yuan, balance China's trade surplus also need to import. In the export side, "Made in China" through the electricity business channel is expected to enter the rising channel. On the one hand, the Middle East, Africa, South America and Eastern Europe and Russia and other Third world countries to start late, permeability is still low, such as Southeast Asia, the total retail sales of 0.2%, andChina is 8%. On the other hand, demand for Chinese goods in major global markets is also increasing, and the PayPal global cross-border e-commerce report predicts that in 2013 the world's top five markets (the US, UK, Germany, Australia and Brazil) will demand more than $11 billion trillion in Cross-border online purchases of Chinese goods, And doubled in the next five years. The year of globalization: The market may enter the opportunity to be big in the domestic market competition excessively intense situation, the electric business industry has gone abroad, affects the world the year of globalization. 2014 is the first year that Chinese and foreign electric power companies have gathered force to open up Cross-border e-commerce part of the business, from the industry competition pattern, it has not yet appeared a monopoly pattern of exclusive occupation of overseas markets, the Cross-border electric business is still in the initial integration period. E-Commerce Research Center data show that in the first half of 2014, China's Cross-border e-commerce transactions in the total of 3 trillion yuan, China's Cross-border E-commerce platform has more than 5,000 companies, more than 200,000 enterprises. Based on the strong demand of domestic consumers for overseas goods, electricity dealers are speeding up the distribution of overseas import markets. This February, the day Cat International officially online, Jingdong also almost at the same time to launch a low-key overseas purchase channels, August, Amazon to Shanghai from the trade area as the entrance, the introduction of the global product line; On the other end, the pace of Chinese goods to go out is also speeding up, cross-border electric dealers increasingly become the focus of capital chasing, the industry ushered in a new round of integration period. Denmark to China's largest two-way shopping cross-border E-commerce platform-The Danish China Commodity Network recently officially online trial run; the former Maritime network trade E-commerce Company under the "Indonesian China Commodity Network" recently also officially on the line, another domestic well-known Cross-border electric Network website Dunhuang has also completed hundreds of millions of yuan of financing. The development of Cross-border electricity dealers in the mainland will break the lead of foreign websites such as Amazon and ebay. Analysis predicts that three years is a time period for overseas market construction. In three years, China's cross-border electricity industry has the hope of achieving global E-commerce platform, a group of E-commerce services with global operational capabilities began to dominate the new rules of cross-border trade, China has the opportunity to become the global e-commerce era of the trade Center. But even Alibaba, which occupies the domestic monopoly position, is the initial test water foreign market, is still in the initial stage. According to Connexity, a marketing consultancy in Los Angeles, about 63% of the 3,500 U.S. Internet consumers surveyed said they did not know Alibaba. Sea break: Logistics + mode + third-world electric business enterprises to promote foreign markets spontaneously, Cross-border E-commerce will be the government's focus on the new growth point of foreign trade. August 2013, the Ministry of Commerce and other departments issued a joint "on the implementation of Cross-border E-commerce retail export policy advice"; This January, the Ministry of Finance and other issues on Cross-border e-commerce Retail Export Tax policy notice, the Cross-border e-commerce retail export tax preferential policies to be clear. Under the support of macro-policy, the electric business needs to make up the Logistics Short board, clarify the profit model and exert the international market with precision. Make up the Logistics short board.At present, the domestic consumer net buys the import commodity mainly through 3 kinds of ways: first is through the Cat International, Suning "global buys" and so on the "bonded import" or the direct mail import model, the second kind is through the Amazon, ebay and so on overseas website Direct purchase commodity, The third is through personal purchasing or like jingdong overseas purchase, such as the implementation of overseas purchase platform network shopping. From the current point of view, the bonded mode is the international, rookie network and Cross-border electric power provider Pilot City cooperation of an import logistics model. At present, the rookie network in Hangzhou, Guangzhou, Ningbo, three warehouses set up a warehouse. But also has the electricity merchant to build the logistics, like the Ocean Terminal, but also may face the capital and the logistics obstacle, also has the electricity merchant to choose the Third party logistics service, for instance and the postal cooperation. Each of these approaches has its own considerations, but international logistics, as the key to the "last mile" of cross-border electricity dealers, will need to await the advent of the policy dividend. Central Network Letter Office informatization Development Bureau Director Xu Xian in "Double 11" period, said, the Central network Office will coordinate relevant departments, strengthen the construction of E-commerce information infrastructure and logistics system, provide convenient payment, customs clearance and logistics conditions for cross-border electronic commerce, strengthen market supervision, and further standardize the network market order. Clarify the business model. From the pattern of the import electricity quotient, it is divided into the following four kinds of modes mainly: The business platform mode, Amoy-Amoy mode, Consumer-to-consumer mode, self-run mode, etc. 4 kinds. From the public data, in addition to shopping guide rebate mode of financing seems not optimistic, the other three modes of financing is good. Business Platform mode the financing amount of a round of the electric commercial Ocean Wharf is close to tens of millions of dollars, self-employed electric business model electric dealer COFCO I bought the net August 2014 B round of financing 100 million dollars. In 21st century, the Macro Research institute considered that the Cross-border electricity business "blue sea" attracted domestic electricity dealers from the beginning of the past two years to enter into this area, coupled with the competitive pressure of overseas retailers, the current Cross-border electricity market competition is still unclear, but mature and sustainable business model, Strong financing and dedication to the layout of the strategy will be related to enterprises bigger and stronger than the law. Exerting the third world market. After several years of accumulation, China's electric business has a relatively mature operating base, while entering the international market, China's commodity for the low penetration of e-commerce in the third world countries, there will be a great marketing space. Data show that the Middle East, Africa, South America and Eastern Europe and Russia and other Third world countries, the late start, the permeability is still very low. In the Middle East, for example, although people are rich in income, online shoppers are only 6%, accounting for 1% of total retail sales, and 15% per cent of companies involved in online marketing, but their net purchases are growing fast, at $1.1 billion in 2011 and 15 billion in 2015. According to UBS, a global bank, south-east Asia accounts for 0.2% of total retail sales, while China is 8%, and if the ratio of electricity sales to 5% rises, it would mean a 21.8 billion dollar market.