Absrtact: Search engine Optimization (SEO for short) is very important for internet start-ups. Here are some suggestions from four relevant experts. The first expert is AutoTrader Company Search Market Manager Dewi Nawasari, she thinks SEO is optimizes the website, in order to attract your eye
Search engine Optimization (SEO, for short) is very important for internet start-ups. Here are some suggestions from four relevant experts.
The first expert is AutoTrader Company's search marketing manager Dewi Nawasari, who thinks SEO is the process of optimizing the site to attract your target customers. Her recommendations are as follows:
1. Create a good bootstrap link
To simplify the user process as much as possible, the fewer steps required, the higher the probability of success. On the other hand, search engines are implemented through links, so it is important to optimize links.
2. Website should have relevance and descriptive
A good search result is usually a catchy title and a good description, which is convenient for the user.
3. The website should include the core content
To answer the core issues that users are most concerned about, such as service content, expenses, etc.
4. Joint Local Search engine
In addition to Google and Yahoo, the next step is to develop search engines in the region to explore potential users.
5. Encourage users ' responses as far as possible
To accept various forms of user replies.
6. Social networking Platform
This is a good way to increase recovery and explore new users.
7. Offering gifts
This increases the likelihood that the site will be searched.
8. Create Mobile Web site
Moving the end of the rapid development, to go ahead.
The second is Miinto's SEO manager, Ned Poulter, and his advice is:
9. Use Google Analytics tools
Install Google Analytics tools for each Web page to get a lot of user data.
10. Set up Google Webmaster Tools
This tool allows you to analyze your site's search, such as whether it is being cited, which links are identified, and so on.
11. Create XML tags
This is the simplest way to build a webmaster, even if the network layman can learn.
12. website Domain name Accuracy
To avoid "redirect" network errors, you should set up a good domain name.
The third is Morgan Online Marketing's SEO consultant, Steve Morgan's advice:
13. Links between multiple Web sites
If you have multiple sites, it is necessary to establish a link between them.
14. Link the relevant pages of the social platform
This can increase the likelihood of being searched, but it is overlooked by many people.
15. Focus on offline development
To actively participate in the new company community activities, expand interpersonal circle, which can quickly improve the efficiency of SEO.
16. Sort the list of Google places
Google places the keyword to sort, the service is free.
17. Choose a good domain name
The name of the new company is always strange, but a good domain name is very important.
Fourth is distilled's SEO consultant, David Sottimano, who divides the SEO into different grades:
18. Three Rank SEO
Primary level: Be sure to be lured by search engines, and use strong compatibility techniques such as HTML. The page level does not exceed 3 layers, the hyperlink is descriptive language and so on.
Intermediate level: To use some Google AutoComplete tools or user questions, to explore the user search keywords, and create special links to these keywords.
Advanced Level: Links in Google's search algorithms are still the most important. In addition to the special links mentioned above, for general links to be taken seriously, it is not advisable to rapidly increase the success of content with low quality links.