Second-hand car electric dealers savage Shanghai, business model dazzling

　Sales of new cars have soared in the past few years, and experts predict new car sales will soon reach the ceiling in the coming years, with the future of the second-hand cars that are typical of the lemon market exploding.

2013 is a second-hand car dealer barbaric growth of one year, auction mode, consignment mode, mall model, platform model and other business models, gradually surfaced, and won the VC and the traditional alligator eyeball. Light used cars first brand of "car easy racket" last year singled out transactions 100,000 units, sales 5 billion, this is to let peers small partners were stunned.

In the face of immeasurable second-hand car market volume and new Internet channels, a number of enterprises in the Internet layout of the second-hand car business, including the Ping An group cost 1 billion layout of the ping ' an good vehicle, 273 car network layout of the O2O Mall ' 99 good cars ' and so on, and today more heavy news of the huge group together Easy Car Network, Excellent letter to set up a huge smart-letter second-hand Car joint venture (hereinafter referred to as "huge wisdom letter"), into second-hand car 020. Market cake, just formed embryonic, has attracted a large number of people cut cake, so in the multifaceted market, who can live to the end, sitting on the line of second-hand car trading head, the answer to this question, perhaps five years have results, perhaps a decade of results, perhaps there is no answer, no matter the outcome, But it is an extremely exciting business for other used-car dealers, as everyone will witness an industry with nearly a trillion market plates coming from behind the scenes.

First, mainstream second-hand car website classification:

From the website business model to divide, the second-hand car website is divided into the electric quotient class, the information platform class, the Life service class, the third party appraisal class four class.

Second, the following author listed in the current industry relatively mature business model and the company do a comparison:

The above four enterprises are basically the industry leader, each business model is not the same, each has a better, through the phenomenon to see the essence, through the nature of business, look at the development of the model, the above presents the current second-hand car electric business industry disputes.

Third, the future of second-hand car dealers mainstream business model:

The future of second-hand car business model gradually towards the "O2O2O+BC2B" (line offline, line on the wire directly to sell, custom) mode closer.

Will realize anytime, anywhere mobile car, based on different consumers of large data precision marketing and personalized product recommendations, perfect integrity system and high-quality vehicle source integration, to meet the user online car under the line of cars, online car check the condition, can also be directly on the line to shoot cars.

The author's several thoughts:

(1) The current second-hand car electric business, from the business in essence for TOB, Toc,toc mainly information level services, and Tob is really in the transaction, from E-commerce closer.

(2) Nowadays the Internet era relies on information services to make money and buy and sell by product difference is past, the future adhere to platform strategy, light mode more suitable for the second-hand car industry.

(3) The change of the Internet, the traditional second-hand car industry shape is about to be O2O mode gradually subversion.

(4) To solve the "one car, one condition", to achieve the trans-regional circulation, is the future mainstream.

(5) The traditional second-hand car dealer, if does not take the initiative to choose Net, will soon be revolution.

(6) Car dealer net, not only Taobao open a shop, their own platform is so simple, but need to develop a set of suitable for their own enterprise Internet layout program.

(7) Consumer thinking in the Internet thinking assimilation, through the Internet to buy second-hand cars will gradually become the industry mainstream.

(8) The new wave of the traditional second-hand car industry will be "internet thinking" transformation and subversion.