Second homeopathy born domain name

Among the medium-sized companies, there are two companies with similar market capitalization - New Oriental and YY. The former main education business, is well-deserved education big brother; the latter started with the game, although before has been low-key education, not long ago suddenly brought 1 billion yuan into online education, and threatened to subvert the New Oriental. After more than four months of trying, YY and its 100 education did not make a big difference. On the contrary, it announced that how long it would take forever to go free has also raised doubts in the industry.

Bystander YY

Second homeopathy born domain name

As one of the four famous names in IT circles in Beijing's media circles at the time, Li Xueling, the founder of YY, may not have thought of going public at the 2006 New Oriental Stock Exchange. He may one day meet with the general assembly of the education and training industry. YY started the education three years ago and now it is getting deeper and deeper. YY threatened to dig up 2,000 new lecturers in the New Oriental area, though it seems that YY, once created by him, has become quite worth the market value of New Oriental.

Founded in 2008, YY is an online voice tool for gamers. Due to its stability, it can accommodate up to 10,000 online voice leads and rapidly brings together a large number of users who later turned to the music field Extend, start listing in the United States laid a good "mass base." Of course, some of these users found that using it for a remote conference was not bad, so they had an online conference; others found that they could also use it to teach remotely and got an online education ... Many factors led to YY being enabled in June 2011 Second-level domain name YY education.

YY Education essentially provided an online classroom, and more and more lecturers later came to the classroom. Du Changxu, Le Jing, Mei Han, Liu Wei ... ... "big names" who make this "classroom" more and more lively, most of them are holding the head of the New Oriental, the original IELTS, the original Hua Tuo education and other famous aura. Relevant data show that YY education platform gathered a total of nearly 800 educational institutions and 20,000 certified lecturers, has held more than 100,000 online classes, monthly active users of more than 6 million. These data are currently all online education platforms are unmatched.

In addition to relying on teachers, YY education itself is also creating a teacher. One of the most typical is the grass-roots Xing Shuai, this can not afford to go to college, was forced to drop out of school after the "80" young people, actually YY education on the $ 10 PS curriculum to achieve annual revenue Hundreds of millions of dollars. Later, Xing Shuai and his team won 15 million yuan of financing, became a star in the field of IT online vocational education.

However, in the early days of business, YY was just a bystander of the online education industry, and the platform it built was more about "doing wedding gowns for others." Reflected in the economic value, YY education did not bring proud revenue YY, according to its fiscal 2014 first quarter earnings report, YY's 642 million revenue, online games and online music accounted for two total 88%, the other 12% by the entertainment, membership programs and education, including other businesses together.

Spoiler YY

"Do not understand education" but threatened subversion

Since its establishment in 2011, YY Education has reached the age of three. During this period, the online education in China went through a period from enlightenment to the first year to explosive growth. It is clear that this era has little to do with YY education. In addition, since YY is playing games and music started in the New Oriental executives look, "the left is a game, the right is singing, the middle is the class, YY education looks awkward." In addition, YY education in the model compared with three years ago did not make much innovation, in the Yangtze River after the wave of online education pioneering, both industry and public opinion, YY education is not the focus, so by the industry Evaluation as "got up early, catch a night set."

Plot from the beginning of March this year, a big reversal. "Spend $ 950,000 on 100.com Domain Names," "Invest $ 1 Billion in Next Two to Three Years," and "Subvert the New East." YY announced that it will embrace online education in a whole new light and Enabling Independent Domain Name 100 Education, it is clear that YY and its 100 education are well prepared. "Tycoon" YY was joked by the industry as "spoiler."

"Because we do not know education, we dare to say subversion." Li Xueling's comments inevitably surprise the outside world. However, Liu Yujun, its vice president, quickly came out to explain that YY is using Internet-based education. The core of Internet thinking is ultimate, word-of-mouth, focused, and fast. The whole industry will be restructured through disruptive online education products and strategies. "YY's 100 education announced that it will be permanently free of charge, planning to dig 2,000 new oriental masters during the year." Liu Yujun said.

Of course, YY's provocation has also been a counterattack by the New Oriental. New Oriental chairman Yu Minhong believes that the essence of YY free education is to attract users through lectures, and finally converted to paid users, and nothing new, is the new East 20 years ago, playing the rest. Deng Hong, assistant assistant president of New Oriental, said: "I am not familiar with the objective laws of education. I just want to overturn everything with one technology. I can not do that."

More than 4 months, the original hustle and bustle quietly, YY did not subvert the New Oriental rhetoric, New Oriental did not wait for "subversion", but in the active layout and embrace online education. After chicken feathers, but also to the industry to leave some to be solved the problem: in the end what is online education? Internet thinking can really do online education?

"Preacher" YY

Permanent free mode was asked

After holding the free banner, YY first introduced the TOEFL and IELTS courses, followed by the SAT, GRE and GMAT courses. In June of this year, there were 40 or 46 university courses on the 100 education page. However, unlike the previous free trial, this course first proposed a fee of 100 yuan.

The fee-based course named "forty-six hundred meters sprint second speed sub-division", including 12 hours summary of skills, devil training, charge forecast; 6 hours customized test + lecture precision analysis; ; 14 hours sister sister Q & P lesson to solve after-school problems; a student writing fine correction. As in the previous few, lecturers teaching listening, reading and writing in this course also come from New Oriental.

Although YY explained that "the value of absolute over a thousand dollars, we only charge you 100", but this does not dispel the outsiders questioned its "change section". In WeChat friends circle, there are people in the industry jokingly said: "Good for free? Say good permanent free?"

Now, Li Xueling has made a new definition of "free". "YY's education is to find the key points in the user's needs. When it is found that the service cost is not high, it is courageous and free to obtain the user's" . Li Xueling said: "The Internet has another characteristic. Everyone who has the right to do something has to pay. Internet provides you with the most core service for free, but you have to pay if you have the above thought. If you take the initiative to learn, do not spend a penny. "

"Unlike other professions, education is knowledge-based and service-oriented. Its essence is the transfer of knowledge from higher level (teacher) to lower level (student), and knowledge is valuable. If knowledge is free, education is difficult Go away. "An online education platform founder thinks.

Beijing Commercial Daily reporter Li Lixun / text