Secret Electric Dealer new enclosure Movement 5 giant crazy Rob service provider Resources

"Billion power network news" once low-key "water sellers" electric business service provider groups are coming from behind the scenes to the podium. They became the big electric business platform in the eyes of the lamb, these electric platform in order to improve their ecological circle, set off a new "enclosure movement", but this is no longer a consumer.

April 9 News, billion power network learned that into the 2013, including the days of Cats, Beijing-east, Alibaba, Dunhuang and other enterprises have dabbled in the service of the open platform business, trying to introduce the service provider to the online transactions, thus activating end-to-end service chain, creating a new model of platform revenue.

In order to more clearly present the above enterprises on the electric business Service market layout, strategic initiatives, billion power network is hereby counted for reference.

The sky Cat gathers the stone tower: closed Open Data

Since July 2012, after the strong introduction of poly Stone Tower, based on the retail channel service providers market began from the stragglers of the state of the foxhole, to the intensified, coordinated combat situation.

From the data, the sky Cat gathers the stone tower within six months of development speed is astonishing: on the scale, covering the days of the cat 20,000 business, the cumulative number of days to deal with the cat orders about 14 million, accounting for the total number of cat orders 23.86%; the effect, the order download efficiency than the service provider in the tower is faster than 3 times times, the current daily order Processing quantity has reached 650,000 Safety, the number of data pushed leakage is 0, and the failure of the Poly Pagoda itself is 0.

Obviously, in the happy enclosure aspect, Taobao department once again to Pioneer's posture card position electric business service market, not only obtains the core data, but also creates the barrier for the follow-up person.

First of all, in terms of product performance and service, Poly Stone Tower shows an efficient execution capability. More importantly, Poly Stone Tower is forming a reservoir effect: one end of the control of tens of thousands of businesses, at the end of the gathering of customers, goods, supply and marketing, finance, inventory, wireless and other management applications, the final aggregation of massive data once the gate open, will be on the retail, and even the entire industrial chain to This data-driven retail model is highly likely to become one of the core assets of Taobao's electricity dealers.

Although billion power network in the visit to some of the service providers, there are still products docking is not smooth, the use of the scene is not coordinated, the benefits of uneven distribution, but such as Tauis, E store treasure, cloud and other entrenched service providers absolute market share of large enterprises have been settled.

Of course, the Poly Pagoda is not seamless. Industry insiders pointed out that the Poly Stone Tower data control Taobao sellers Lifeline, but around the whole network services and data output is not very, showing exclusivity and closed side. Therefore, for the entire network of goods merchants, docking last still have a lot of restrictions.

BEIJING-East service provider: Ecological circle has not yet been established

According to billion power network to understand, in addition to Beijing partners, the current development of the Beijing-East service providers are very few. For the formation of closed-loop Jing-dong service ecosystem, Beijing Jingdong Board chairman Liu also admitted that there is no small gap with the Taobao department.

The gap is mainly reflected in the pop platform: on the one hand, Beijing and east lack of independent research and development of various analytical tools, marketing tools; On the other hand, although Jingdong has opened API interfaces in key applications such as CRM and ERP, it has not yet created a platform for cloud based data such as Poly Pagoda, Thus surrounded by the Beijing-East Department of the service provider resources.

In this respect, Liu's understanding is that the introduction of Third-party resources rich platform application and construction of their own is parallel two things, Jingdong is not neglecting the construction of the service provider ecology, but depends on the overall development level of the Beijing-east pop. "The current Beijing-East open platform is still in the investment period, and not to the formal exerting force, nor to the large-scale growth stage." ”

But the problem is that, in the future stage, Taobao department or other electronic platform to build a service provider system, but also left to the number of East Beijing resources. When all kinds of service providers and large data are completely controlled by other platforms, how much power does Jingdong have to dominate.

By then, Jingdong will be in the service provider this piece of cake division, again staged with the cat competition for suppliers of the play code.

However, some insiders pointed out that Jing-dong in recent years in the building of logistics warehousing facilities in the construction of high wall, the future can be around the logistics to open a variety of services, thus evolving into the largest electrical logistics open platform to accelerate the capacity of Beijing-east and service providers to cover the capacity of resources.

Alibaba + Dunhuang Foreign trade service provider open platform: business-to-business revenue Structure upgrades

Billion power network to understand that, in late March this year, business-to-business leader-level enterprise Dunhuang Network and Alibaba Chinese station has launched a service provider open platform. This is the dormant undercurrent of business-to-business in the depths of the Earth.

Online trading stalled, platform scale stalled, innovative scalpel must be zoned to open the "pus", and Dunhuang and Ali's attempt, is hoped through the joint service provider to pry the industry website revenue Model improvement.

"A single information service model can not meet the buyers and sellers, it must provide more in-depth, sophisticated services, so that throughout the transaction process, so that customers are more willing to pay for this, the platform to grab more profits." "Senior business-to-business operators to the billion power network that 2013, the provision of professional, small segments of the service sector will be a large number of emerging, they have a broad market space."

Judging from this, the Dunhuang network to give up the supplier's access threshold, replaced by the package-style depth of service, pay by the end effect, there is indeed a shrewd place. In the same way, Alibaba extends the service category to information Service, marketing service and transaction service, and uses different service methods for different categories and requirements, and finally realizes the separation of benefit distribution.

The industry insiders pointed out that the next, will continue to emerge more business-to-business platform, in improving their own profit model at the same time, take the opportunity to integrate platform resources, deep hand service providers to reduce the implementation costs of suppliers and suppliers.

Opportunity of Breaking the Bureau: Resource Integration of whole network service providers

Although there are Ali, Beijing-east and other giant type of electronic business platform is intended to divide the market, but does not mean that other services resources integration Model no opportunity and outlet.

Judging from the industry, Ali, Jingdong "Lap" of the service provider resources and mining data, more based on their own platform and business model, which means that, Amoy outside or east of Beijing, there are still a large number of market opportunities.

"First of all, there must be a clear sense of the cat service provider and the electric business service provider, if you can access a platform to serve the entire network of customers, that imagine the space is completely different." For example, for traditional enterprises to build stations, on behalf of the operation, and even do not rigidly adhere to the electricity and network retail, to intervene in other modes, such as Network Marketing, business-to-business, O2O and so on. According to the above people, the current market, the integration of network services resources of the Internet platform is very limited, only "ideas (silu.com)" and other few enterprises in operation, but early start, the potential of a huge.

"Electric business giant to do service provider open platform advantage lies in the large base of business, demand to point appearance, easier to meet, the defect is the quality of the service provider difficult to control, management costs relatively high." The opportunity to challenge Giants is to provide higher quality customers, service more tendentious and targeted, while evading the referee and when the gray area. "A generation of operators to the billion-State power network, service providers such as a single platform dependencies too strong, will reduce their bargaining power."

Of course, these small platforms still need to optimize the user experience and process. In addition to helping the electrical business and traditional enterprises find suitable suppliers, in the construction of data sharing platform, improve the establishment of members, merchandise, system data sales system, but also need to accumulate.