See "Where Daddy goes", the way of marketing promotion

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Mango Taiwan 2013 The end of the "where Dad go" can be said in the year-end completely fire a, five stars father and son only with two-stage program on the instant become a national topic, become the four-quarter undisputed viewing "dark horse." By setting up a series of tasks performed by the father and son, the program group gave the father and son a few opportunities to stay together and created a memorable time to close the gap. The hit of the "Little Fresh" program sparked a big debate about the relationship between parents and children.

Focus on Albert (www.weyes.cn) See, in fact, this and network marketing has a similar, if from the point of view of the product, some people say that the content is good, some people say that marketing is good, the reasons for the popularity of it can be divided into three points:

1, the first is a product category of victory-the field of comprehensive arts.

2, through the Star manufacturing products scream point.

3, through social manufacturing marketing explosion point.

There are three reasons for this, but what is the real reason behind the show when it comes to product analysis? What does this bring to the people who do network marketing? Here are one by one explanations for you: 1. Pay attention to the social hotspot--product demand is the key step to get customers ' attention. Today's Society, The economy is highly developed behind the parents and children meet time, the reduction of the number of parents work, social intercourse and children get along with less for the price has been more and more people know, so the program of the interaction between the father and children so many viewers feeling much, but also saw the father in the child's role in growth. In Chinese culture, the father almost no time to accompany the children, but not complete with the child growth, even the program's "best father" Lin all said "missed the child's first shout Daddy, the first time will climb." So the show is more of a vision, a bowl of soul chicken soup. This effect is more sympathetic in society. Always pay attention to the latest hot news of society, find hot spots, combined with their own product advantages, such as your business is the sale of tea, it can be combined with women's health, weight loss, beauty and other social needs, tea to two-degree packaging. Of course, these should be based on the real premise, not for false advertising.

2. Accurate advertising positioning users-the first step to obtain the number of users this is a family of children's programs, the natural audience are families and young parents, children. So, the advertisement that invests this program is also close to this audience group. But because before the official broadcast, this program is not popular, and even advertisers have no bottom, before talking about a well-known brand of household appliances to do the title, in the program soon aired about October 4, and replaced by the current title of the business. After the program was hot, naturally attracted a large number of advertisers to join. In the first episode of the show, the attentive audience can notice that there is only one advertisement, that is, a skin wash lotion. But in the program broadcast a set of high ratings, the gap between the program ads more, there are baby supplies, household items. Taobao on the smart sellers are crazy brush "where Dad", open Taobao station, enter "where Dad", can be found in almost all the show in the "equipment." This tells us: In doing network marketing at the same time, advertising before the target to find a prospective user positioning, otherwise the ads to the unsuitable platform will result in flat.

3. Publicity and promotion to keep abreast of mobile and social media marketing tools-products for people to be familiar with the need to step family positioning, Idol choice, the topic of public, as well as the style of the program has created a "where Dad" program hot. On the other hand, the program's propaganda team and publicity methods are also leading to the street to know the story of an important reason to smell. TV, network, video, Micro Bo, micro-letter, Soft wen, and so on a variety of ways to make this program one night street know lane smell. Therefore, marketing can not rely solely on a way, to be targeted to combine a variety of social media marketing and mobile marketing, brush the public screen, so that products everywhere. Since the broadcast of the program has been the attention, and constantly refresh the record of TV programs, the program also from the beginning of the Meng, happy to rise to the national hot debate on parenting, Father Love is not absent and other social phenomena discussed.

The popularity of the program brings a lot of related commodities. This kind of popular result, is the program behind the team's effort to build. From the program to do network marketing methods, as the focus of Albert saw, the first thing to focus on product positioning, followed by different ways to promote, the final advertising should be accurate. Do the above three points, not afraid of your products no one knows.