Self-help and cooperation of grassroots personal webmaster

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Recently, in the 36Kr to see a "grassroots personal webmaster to see entrepreneurship and investment," the article feel quite deep, grassroots owners have struggled with it's marginalization, at the lowest level of it, but also for the majority of it people despise, by earning the advertising alliance that few knives, build some garbage station group, and some rubbish flow, the whole of an Internet "Rubbish".

The author in a relatively high quality of the Webmaster Communication group found that, some grassroots webmaster or stay in the previous profit model, rely on advertising alliances, Taobao guest survival, most of the content is a day 10,000 IP site can earn how much, the content of communication and the Internet the original pattern of the same, The profit of the mobile internet is not there.

One of the webmaster mentioned some high-end internet people will often appear in which sites, I recommend some such as 36Kr, I stock, snowball, investment and other investment sites, including some new media I black, titanium media, tiger sniffing nets, of course, high-end internet people may look more than this, these are more common, The answer, however, was that they had never heard of the sites.

Although the development of the Internet than many years ago, but in the grassroots webmaster, many years of the pattern has not been too many changes, not only some traditional internet has not corrected the model, these grassroots webmaster in the access to information on the limited, it is more difficult to capture the changes in the Internet.

Most of the grassroots webmaster's main profit model is search advertising, according to the "1th Quarter 2013 China Internet advertising market monitoring," showed that the 1th quarter of 2013, China's Internet advertising operators market size of 18 billion, compared to the 4th quarter of 2012 14.5%, In the 1th quarter of 2013, China's Internet advertising operators market share, Baidu accounted for 31.8%, Alibaba accounted for 15.5%, Google China accounted for 5.8%, occupy the first three positions in the market.

Through the above report can be found, with the development of the Internet, the traditional search market share is gradually declining, users in micro-blog and micro-mail and some social networks appear more frequently, for the traditional search site will gradually decline, if not necessary, brush Weibo and micro-letter "about Cannon" is much more interesting than the search.

By the end of December 2012, Our country Netizen scale reaches 564 million, as of March 2013 end of China, mobile Internet user access number 817 million, the rapid development of mobile internet has brought a huge impact on the traditional internet, not only bat, some small and medium-sized Web site is also very big impact, and grassroots webmaster This lowest layer, it is more difficult to embrace mobile internet this big era, unresponsive grassroots webmaster Still in situ, have to say is a kind of sadness.

Grassroots Webmaster Entrepreneurship Problems

Grassroots webmaster Entrepreneurship is not like some from the traditional industry into the ranks of the people, the foundation is not the same, contact with the world is different, it is difficult to like entrepreneurs to do a pioneering project.

The so-called two values of entrepreneurship (functional value and cultural value) in the grassroots webmaster is more difficult to achieve. Grassroots webmaster mentality is mostly able to earn a knife is a knife, more realistic, one months to earn a four thousand or five thousand is very happy ah, to say rely on such a small station to start a business, the product is a big mishap.

The author proposed to some webmaster, the current fresh electricity business model is very hot, the use of O2O mode of profit, at that time a lot of webmaster said not reliable, regardless of unreliable, compared to the previous AdSense walk in the way of the Advertising Alliance, a new type of fresh electricity business model to try a taste is also not, after all, fresh electricity dealers just started, And the advertising alliance is gradually weakened by the flow impact, grass-roots webmaster survival of the "home" is a step by step is eroded.

"We all think the computer is fast enough, the Internet is fast, and many of us haven't figured out what is the PC Internet or mobile interconnection," Mr. Ma said in a speech about the 10 anniversary of Taobao's celebration. When we didn't get a clear idea of mobile interconnection, the big data age came again. The age of Change is the age of youth.

The change of the internet is swift, surging, the grassroots stationmaster as the earliest rooted in the Internet a group of people, along with Master Apprentice, apprentice apprentice, still in place step, always difficult to catch up with the rhythm of the internet change.

The author summarizes the root of the problem of entrepreneurship, there are probably the following:

① Capital Restrictions. Most grassroots webmaster hand always have so a group of websites, live bad, but also not bad, each month to a thousands of, plus their own work, almost enough to support their own, but relative to most of the capital of the venture, still too difficult, financial constraints. (But any entrepreneur is short of money)

② Manning limit. May be a whim to think of one or two entrepreneurial projects, but a person can not get up, such as recruit some people are also "bricks", only to keep a half-life of the site to earn some advertising fees, anyway, still have money to earn.

③ lacks good guides. The reason why there is a career mentor this profession, is to guide entrepreneurs in the entrepreneurial process of some doubts and help, and the grassroots webmaster their own circle of life is stationmaster, most of them are the road to make a net, entrepreneurs are few and few, no one leads the "door", so want to in the field of entrepreneurship is too difficult, or " Let it go.

④ is less sensitive to information. Now is the big Data era, the information for the control is very important, and often roaming in some webmaster website, nothing under 17.2G to see the grassroots webmaster, which have the mind will go to get information to enrich themselves, entrepreneurship? Too far away ...

⑤ is less concerned. Grassroots webmaster This noun is very few people have heard, listen to the people are also disdain with the exchange, not to talk about with the venture or investment, whether entrepreneurs or investors will rarely be eyes to the grassroots webmaster up, which also led to the grassroots webmaster "fend for themselves", more difficult to attract investors and entrepreneurs of the line of sight.

Grassroots stationmaster should save oneself

Ma Yun said: "Perhaps many people think that the Internet is now being bat occupied, young people do not have the opportunity, but in the beginning of Taobao, and the current state of no two, the Internet gives small business fair opportunities." Grassroots webmaster is not without opportunity.

Traditional grassroots webmaster has been difficult to meet the fast-changing internet, especially the impact of mobile Internet, with the user's transfer, the PC end of the flow will gradually weaken, this time the grassroots webmaster can follow the pace of changes in the Internet is very important, if still "complacent" in the PC End Eat "old", In the mobile internet and the Internet even more traffic than the Internet, the root of the survival of the webmaster is dangerous.

So, grassroots webmaster to save themselves, follow the trend of the Internet changes in the mobile internet to break through, of course, not to say to give up the PC end, but also to the center of gravity to mobile internet. The situation of PC side bat is getting more and more serious, with the pillars of bat more obvious, the root stationmaster will depend on bat more and more, but mobile Internet is different. Tencent CEO Ma in the fifth session of the Mobile Internet conference said Tencent also just rely on micro-letter to get the mobile Internet ticket, and Baidu and Ali are still in the mobile internet layout.

Mobile Internet's big pattern has not formed, the grassroots stationmaster still has the opportunity, especially some entrepreneurial projects, may go to the entrepreneurial idea more, self-help is the new outlet.

Grassroots Personal Webmaster Entrepreneurship "cooperation"

Grassroots personal webmaster in self-help also to show their own, if you can get some investment institutions of investment, then for the future of entrepreneurship will be greatly beneficial.

It may be difficult for some investors to see the "grassroots webmaster" figure, in fact, in the grassroots webmaster, there are many worthy of the project, there are some webmaster's website is also very creative, but the financial support and the integration of the team, it is difficult to make it a big platform. If there is an investment team at this time, it may be a different result.

Not to mention mobile Internet, in the PC side, bat does not fully meet the needs of users, all-inclusive mode is occupied, but the development of small and beautiful Internet products, but only just started, as investors, every day like a woodpecker, everywhere looking for good investment projects, perhaps, Grassroots webmaster groups will have unexpected results oh.

Grassroots webmasters are also trying to attract investors ' attention by turning their websites into projects that attract investors, rather than just advertising alliances.

The author from the point of view of the grassroots webmaster, the content is not before please understanding.

Wen/Guo Jing network author http://www.89guo.com/index.php/archives/323 Weibo Http://weibo.com/guyanleng