SEO Experience Summary (a): Search engine ranking factors on the page

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine rankings of several factors, today mainly on the next page factors, visible on the page factors.

What is the page factor? The fabric factor is the key to Web pages, which are determined by the content of the Web page itself. They are important to search engine marketing companies, but they are less important now because they are too easy to manipulate (because spam sites do so much work in this area that search engines can only raise the importance of other factors.)

Of course, this is not to say that the page factor is no longer important. The factors on the page can be further divided into two categories: one is visible, the other is invisible. The former is much more important than the latter. At present, most seoer think the latter has no effect, basically do not mind it, it is because it is too easy to manipulate, and the user to watch the page without any effect, so that spam can be very carefully hidden in the Web page. Search engines believe in honest or accurate factors, so the latter have a lower degree of trust.

That is, the search engine's algorithm gives the visible content more trust, because that is what the user actually sees. (for example, CSS, hidden links or other forms of hiding, will be considered as a page not page factors, thereby reducing the weight of the site, if the excessive use of the page or the entire site will be search engine to k off)

The visible page factors include:

I. Page title (title)

Second, the page header (heading)

Third, the content of the page

Iv. Outbound Links

Keywords in URL and domain name

Vi. internal link structure and anchor text

Vii. expansion of the entire site

1, page title: The page title is a text string, defined by the content of the title element in the "head" in the HTML file. The title is displayed in the title bar of the browser window and also as a headline in search engine results. It is one of the most important factors in search engine optimization, because it is not only an important factor in search engine rankings, but also its invocation can enhance the click rate. I'm pretty sure about that. "Make sure the page has a descriptive title label and header," said Foxg, a Google Vanessa. If each page is the same page title, it is useless. "So please make the network optimization people do not use the same title as the title of the entire site, when the search engine will these pages as a repeat page, the worst possible is that the site will be punished." Make sure that all pages on a dynamic site have unique and related headings.

2. Page Header: The page header is the area of the Web page text that indicates the entire content and meaning. They typically use fonts that are larger than other content in the document. In Htwl, a page header is typically created using the 〈hx〉 tag, where x represents a number from 1 to 6. The page header, formerly abused to manipulate search rankings, is still an important page factor and can help users navigate the page.

3. Page content: The page that contains the key that the user is looking for should be related to the content he or she is querying. Search engine algorithms are designed to do the same. However, the insertion of keywords should not be uncontrolled. and different word order (such as "Network promotion" and "promotion network", etc.), the keyword is a good optimization method. However, too many, artificial keyword duplication, that is, keyword piling, it is easy to be used as garbage. But because the search engine algorithm is unknown, "too much" is a bad quantitative word, here can only say so. and the keyword natural layout is also conducive to dilution keyword conspiracy.

One of my favorite tips is to subtly repeat keywords at the beginning and end of a sentence. For example, "Network promotion skills of search engine rankings factor _ visible network promotion factors." But the content should also contain relevant keywords. )

4. Outbound Links: Search engines will evaluate the links included in the document. The related links in the Site page are very useful content for themselves, as are the search engines. However, pointing to content that is not relevant at all, or the content of the rubbish, can be detrimental to the ranking of the page. Links to the junk site's "bad neighbor" and a large number of unrelated sites, will affect the ranking of the site. This blog before the ranking of Google can be very good to illustrate this point, the exchange of some unrelated sites, ranked from the second to the third.

5. Page URL and the keywords in the domain name: whether in the domain name or file name, keyword included in the URL of the ranking is not significant, but at least positive. Because the keyword in the URL enhances the feeling of relevance, it may make the user more willing to click. Similar to page headings, URLs are often selected as anchor text for links. This will also have the same benefits as before.

6. Internal link structure and anchor text: Search engine can be linked to determine the importance of the page, from the main page to the links to important content, can effectively improve the ranking of the page, from the site map chain, or from the site of different related topics linked to the link, also have the same effect. It mimics the behavior of people in the real world. Popular products are usually put on the front of the store.

Also noteworthy is a small detail, link hierarchy, do not use such "〈prev" and "next〉" link form to achieve pagination, preferably like this 〈prev 1 2 3 4 Next > This blog to use the WordPress plugin to achieve this function, You can look at the source code to know the advantages.

7. The entire site expansion: that is, site-related page expansion, site pages and other pages in the site related to the content, may enhance the ranking of this page. That is, the site links to other related pages can be used to enhance the entire site to publish high-quality content, it will naturally occur ranking upgrade, but also to enhance the weight of the whole station.

Well, write so much, do not know how many people can read all, but also how many people can absorb, but I still hope to be able to help people in need.

Reprint Please specify www.ttcodes.com.cn Daily source station.