SEO Scheme: Strategists overall, attention to detail

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Before the holiday, holding contact with the community to exercise their ideas, combined with their own interests and ability, contacted a company engaged in the sale of electric power equipment in Suzhou. The company's source of business came mainly from telephone and friend introductions, in order to broaden the business channel. The head of the company wants to do search engine marketing. Looking for external partners. So I'm primarily responsible for SEO.

Before he entered the job, he analyzed his existing website. Some problems have been identified:

1, the original site is developed with ASP, all pages are dynamic URLs, that is, in the Address bar appears? , =,% and other characters. Not friendly to search engines.

2, the homepage navigation structure is not clear, the website some columns did not appear in the homepage. Because the home page weight is high, so this has the influence to the rank.

3, the website title uses the company name, has wasted the very good resources.

4, the picture link does not carry on the reasonable description.

5, the product model page is used frame structure, navigation items are called with JS, search engines can not index.

6, all pages of meta keywords and meta de***ion tags are not written.

7, since the site was completed, did not do any promotional work.

Determined the above need to optimize the details of the company with the director of the exchange, I understand that the company's main business is ABB Inverter and Siemens 3NE series of fast fuses. At that time, the idea is to these large volume models and ABB inverter, Siemens fast fuse, such as the main keywords. Any work to be done in accordance with the search engine ranking algorithm on the premise of the word around these words, so that these keywords in search engines to achieve a better ranking position! So, for the next one months, the focus is on these words to do outside the station work.

First of all, in-station optimization, through and Web site developers to communicate, the establishment of new sites to use CSS+DIV development. The entire station can generate HTML. The Web site architecture is based on my optimization scenario.

With the optimization program:

1, from the title part, because the title is the highest weight of the whole station, a large part of the search results are directly displayed in the site title. So the title of each page is not the same, and to the content of this page.

2. The title design should be concise, including 3ne,abb and other keywords.

The 3.Mtea keywords and meta de***ion have been properly organized, highlighting keywords and increasing keyword density. example: Suzhou XXX Professional supply 3NE fast fuse, ABB Inverter. Is the Siemens Fast fuse Gold agent, ABB Inverter East East level agents.

4. The title of the website content page should be highlighted with the H1 label. The keywords involved in the content should be highlighted in <b>. The occurrence of the keyword should conform to the order of the beginning, middle, and end.

5. At the end of each page there should be a link back to the home page to ensure that the "spider" Can index the whole station.

6. The key words in the article to connect to other related pages, improve the search engine page relevance.

7. Reasonable use of Baidu and GG Word segmentation technology, the Site content page address to be named with a keyword pinyin. For example 3ne-kuai-su-rong-duan-qi.html

After the completion of the station optimization, began to set up outside the station optimization.

1. Try to increase the quality of backlinks, because in the search engine has this principle: from the quality of Web pages linked to the page, must also be high-quality Web pages.

2. Links with other sites, to the keyword as text. For example: 3NE fast fuse high quality agent

3. Use Google Webmaster tools to make sitemap.

4. Establish a robot.txt that conforms to the standard syntax and place it in the root directory of the site.

5. Choose Baidu, and News, Goole blog, such as the high frequency of updates to the site, the establishment of their own blog, update the article, and then add the site links.

6. In the industrial control-related BBS registered account number, and in the personal signature plus the site link. Each post in the future is equivalent to increasing the chain.

Results: "Supply 3NE" "Siemens 3NE Rapid melting spot Sales" "" and other key words have been able to rank in the top 5 Baidu. Also brought two new customers to the company. It should have been better before.

Summary: This one months, in order to optimize the site, read a lot of information to do a lot of notes. I think, SEO can be summed up in a word as "strategists the overall situation, attention to detail."

Note: I am a novice. Sophomore year. Contact SEO is about one months, the article did not appear to connect, so not ad oh. Please forgive me for the bad writing or the wrong place.

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