Set-top box price difficult to accept programs scarce to promote

"HD" TV heat may be a few years from September 28 onwards, CCTV's first program and Beijing satellite TV, Shanghai Oriental TV, Jiangsu Satellite TV, Hunan TV will broadcast high-definition, SD TV program.　　Although there is no charge for watching, but if you want to enjoy the "high-definition" audio-visual feast, you will need to buy 1680 yuan a high-definition interactive set-top box, because the price is too high, the program is scarce, many people in Nanjing said it is difficult to accept. The public said the price was too high to hear High-definition television program will be free to broadcast, at the weekend, many people were interested in the Nanjing Radio and television business Hall consultation, but was "splashed" a basin of cold water. "A high-definition set-top box to 1680 yuan, it is too expensive!"　　"Not only that, set-top boxes and TVs are" one-to-one, "which means that if you have two televisions watching HD, you must buy two sets of set-top boxes. "My family only bought a cable digital set-top box three months ago, what if the original set-top box is changed?"　　Nanjing Radio and Television Service center learned that the current radio and television departments do not have any recycling or upgrade the original set-top box services. In addition, for families that do not have high-definition TV machines, also need to buy High-definition TV, it is understood that the current market 32-inch high-definition TV prices at least 3500 yuan. "For our average family, it's too expensive to watch High-definition TV, it's unbearable!"　　The citizen, Ms. Liu, was disappointed to say to reporters. The program is sparse HD ratings are difficult to promote in addition to price constraints, high-definition channels and the scarcity of programmes has become an important reason not to be accepted by the public. According to Nanjing Radio and television service staff, the current China's premiere High-definition digital TV channels have 4, respectively, CCTV HD, Shanghai New Vision, Shenzhen Deep Vision HD, Huacheng HD. In addition to CCTV high-definition can be free to watch, the other 3 are charged.　　Nanjing high-definition Digital TV users can currently watch only CCTV HD, and will be launched in late September, the 5 TV stations of high-definition programs, but only temporarily do not charge just. The HD set-top box was lit in the market during last year's Olympic Games, but after the Olympics, market sales plummeted. "There is no good program after the Olympics, and HD set-top boxes are just as useless." A citizen complained.　　To this Jiangsu satellite TV related personage Introduction, satellite TV has already begun to solve the technical problem of replacing HD, with the number of high-definition channels increasing, the popularization of HDTV in the next few years is expected to be achieved. "The HD TV market is not mature at the moment and demand is not hot." Analysts point out that a complete high-definition digital TV system includes: High-definition TV program source, HD set-top box, High-definition TV and the necessary transmission network, indispensable. To complete the digital TV HD project, but also from the high-definition data production, transmission and other industrial chain development. Experts also suggested that high-definition TV program content providers and radio and television departments should be to reduce fees and provide complete supporting services as a breakthrough, so that the value of digital television platform fully reflected. Xu Xiao