Seven class optimization Web site user experience to enhance the volume of business methods

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have their own website, but also become one of the signs of SMEs into the Internet. The company itself to understand the site is not deep, resulting in the system to make a low quality website, coupled with the construction of the website industry is not standardized, so many enterprises with the confidence of the network significantly reduced, many small and medium enterprises Web site became a decoration. To this end, the author Lu Jianjia combined 8 years of experience in the Internet to introduce how to optimize the website user experience to enhance the business volume.

1, pay attention to the color of the Web page, color matching can reflect the company's formal, professional, you need to find a professional design staff is good, not to save money casually collocation.

2, the design of an easy to understand the navigation. On the design of the column name, professional vocabulary and easy to understand vocabulary to cover, professional vocabulary can show your profession, easy to understand can create Web site affinity, expand the site user base.

3, people are easily moved by the moving scene, thus making consumption decisions. Everything comes from life and is the best way to behave.

4. People want to know the feelings of consumers who use the same products before buying. Careful choice of consumers are using products, the best is in the life scene, it is best to be family, friendship embodied, no matter what nature of the site, people are inseparable from these human most instinctive feelings. Communication through the website will not be as direct as face-to-face, so it is necessary to have more feelings, in order to resonate with consumers, so as to promote online, network marketing activities.

5, in the appropriate place to collect customer information or feedback. What is more important is whether someone collates and analyzes the data and uses the results for marketing. Collect customer information or feedback must be back on the site.

6, carefully introduce your product, not general, there is no room for communication, even the forum, online customer service is limited communication. Give customers more information about what they choose to know. Don't let the viewer take the problem away, and don't expect people to call and ask, or you'll lose a lot of chances.

7, a lot of performance products or services to bring the benefits of customers! If there is a consumer, of course, the best way is to introduce the product to pay attention to the consumer's point of view to consider the problem, explain the benefits for consumers, rather than enumerating a lot of technical parameters. The more important point is that must explain the matter, most customers are most concerned about the problem must be explained, such as: your product did not obtain an industry certification, and this certification is a lot of customer consultation, then you must explain. Otherwise will bring the return, unnecessary consultation and so on trouble.

These all belong to the website user experience aspect optimization improvement. The author suggests those small and medium-sized enterprises in doing network marketing confused remember a point: the site needs to continuously optimize the user experience, carefully nurtured, will eventually have a harvest, not to rush, or naught.