Shanhan: 5 ways to analyze the keyword competitiveness of SEO

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Shanhan has said before, to any site to do SEO before the most important step is the keyword research and choice, because I do SEO services, in the customer to provide keywords I have to do an analysis, and these two days also have friends asked me how to analyze a keyword competition, so I intend to write some of their own experience, But just on the internet to find this article, I have a general look at the same time, add some of their own ideas, the 5 analysis of the competitive degree of keywords to share.

First, look at the number of keywords search results (SERP)

In the Baidu or Google input box to enter the keyword, see the current search engine returned the number of results, the number of return, the greater the degree of competition, the number of return is less, of course, said the competition is small.

Shanhan the number of results to a competitive level as follows:

Search results are less than 500,000: weak words;

Search results 501 million: medium-small words;

Search result 1.003 billion: belong to medium term;

Search result 3.005 billion: belong to strong word;

Search results above 5 million: high difficulty words.

Here is one of the tips: it is based on the page title contains the number of target keywords of the page to determine the intensity of the keyword competition, the return result is more intensity.

Query syntax for "intitle: Target keyword", for example, we look at Bo Hundred Excellent competition, you can enter: intitle: Bo Hundred Excellent, Baidu returned the number of results is 290,000, that means there are 29W page title contains Bo hundred excellent.

Of course, in practical applications, we may find that there is also a large number of search results inconsistent with the degree of competition. In this case, from the number of SERP is not very reliable, the return of the results of a large amount of water exists, this time need to use other analytical conditions for comprehensive evaluation.

Second, look at the keyword search index

Our common tool is the Baidu index, this number reflects the user search frequency of the keyword, the greater the number of daily search, indicating that the higher the word business, the better the effect of the customer, the word will also be a large number of businesses to compete for the goal, so the difficulty will be more difficult.

The same number is also divided into several levels (here is based on the Baidu Index as a reference):

Less than 100 search: belong to less competitive;

Number of searches 100-300: belong to medium small;

Number of searches 300-500: belong to Medium;

Number of searches 500-1000: belong to the medium deviation;

Search more than 1000: belong to the high difficulty word.

At the same time, we suggest that we pay more attention to Baidu and GG related search, the ranking of the related search is based on the number of searches and relevance of the ranking. In other words, the first keyword is the most relevant word relative to the word, the word search is also the number one. This order in the previous search can be seen, now Baidu has already canceled this function, of course, now a lot of related words are brushed out, we can generally distinguish.

Third, look at the home page ranking whether there is a portal station, the industry station inside pages and Baidu products page

If you search a keyword in the first few Baidu home page is Sina, Baidu, Qq,tom and other major stations, or is the industry station, or Baidu know, Baidu picture station, Baidu News station, indicating that the word competition is also very strong, need to spend a lot of energy to maintain. such as the portal of some independent channels, ALIBABA,HC360,58, China Chemical Network, and so on, if there are many major stations in front, the weight of high standing in front, and immediately he is a two-level domain name, three domain name, directory page, you go to promote the words, resistance is also very large, the initial station

Four, look at competitor's website structure and internal optimization

The analysis of competitor websites has been said before, here is a brief mention:

1, the key word landing page is a stand-alone domain name, or a level two domain name? is the channel and column, or a separate content page? If the keyword is on the first page of the content page, then we use the topic, column, Channel page to optimize it may easily surpass the opponent.

2, Title, keywords, description tags and other: title whether the target keyword? is the target keyword in front? is the title format reasonable? Is there a different description of each page?

3, the structure of the site and other: up to a few clicks can reach any content page? Website navigation do good? includes a navigation bar, breadcrumbs. Is there a site map, including HTML format and XML format. For picture optimization is in place, including picture size, alt attribute, if the master optimized, in conjunction with the ALT attribute keyword, also put the target keyword around the picture. Whether the station has optimized traces, the head and bottom whether there are keywords bold, keyword connection, keyword navigation and other common practices? These indicators can give us a reference. On-site optimization can also look at Shanhan blog related articles.

Five, look at the competitor site outside the chain and included

This we should be good at using SEO tools, recommended Chinaz webmaster Tools, very good, a lot of features set. Generally we are looking at the external chain of opponents, to understand the number of links and quality pages. Another is to view the site of the competitor's collection and whether the snapshot update real-time, how many pages included in the day. If the other side of the chain more, the higher the PR value, included more than the page, snapshot update faster, it shows that the station has a higher weight, keyword competition is greater. The above data can be summarized in an Excel table, so as to facilitate the comparison of multiple competitor's website.

Of course, in most cases, analysis of the competitiveness of a keyword can not light reference to a data, but to be viewed from the top five aspects, such as "Bo Hundred Excellent" the word, look at the results, only more than 1 million, but the competition is very strong, so the keyword competition analysis to be combined.

Because the keyword analysis in the SEO position is pivotal, therefore the corresponding keyword competition degree analysis is also particularly important. Perhaps these many friends all know, Shanhan is listed here, just in order to let not know friends understand, let know friends more understand the importance of the keyword competition analysis. Do the same as the same as the same as the war, SEO to do the enemy, can be victorious, do not know the keyword competition analysis and there are no other better skills, but also want to know the friends are not hesitate to enlighten.

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