Shark: How to write the title of the website more advantageous optimization?

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SEO novice often asked: How to write the title of the site? What are the specifications? How to write more conducive to optimization? Use "_" "|" -"", "or other symbols what's the difference?"

Maybe you are not familiar with the website optimization, but I think you have written the article! In fact, the title of the article is the title of the site to write, with a simple few words to summarize the content of the article. The title of the site is also, he is used to tell the search engine, tell users what your site is doing, what you can provide services. So in this respect, what symbol do you use ("_" "|") -"", "the user experience does not have much impact, natural search engine rankings will not have much impact." If you have done programming, it is easier to understand, usually the complete program will have a parsing program, you can parse out some special symbols. Baidu's program also has this function, and I believe that the resolution of the symbol with the search engine algorithm to improve the increasing. Now what we know is the "_" "|" in the title. -"", "can be interpreted as a space by Baidu."

In order to confirm, I have a small experiment to prove the above conjecture. The experiment is very simple, do a search for a hot word, through the search results page number to determine the difference between the various symbols. respectively is "Beauty _ Hairdressing" "Beauty | Hairdressing" "Beauty-hairdressing" "Beauty, hairdressing" "Beauty Salon" "Beauty Salon" "Beauty Salon" "Beauty @ Hairdressing" ... The results found that there are a variety of combinations, query out of the search results page is "Baidu, find the relevant page about 93,900,000", and the home page rankings are no change. Through this simple test, we found that most of the title of the symbol can be Baidu very good resolution to the space. So we do not need to be obsessed with what symbols more favorable optimization, the impact is negligible.

According to the above words, that is not the title can be written? Of course not, there are some restrictions on the writing of titles.

1, the title word limit, Baidu can usually read 56 bytes, that is, 28 Chinese characters. Other search engines are slightly higher, but most are optimized in 30 Chinese characters, so you try to control all seo words within 56 bytes.

2,title In addition to the direction of your site operation, but also used to optimize the keyword, so the title can naturally embed your optimized keywords, the ranking is very helpful.

3,title optimize the word to try not to too much, control within 3-5. Too little, the weight of the home page will be wasted, too much weight too dispersed is not conducive to keyword rankings. On this point, you can see my "search Engine cake Principle Analysis"

4,title do not go to stack keywords, this is the most direct performance optimization, once the search engine caught, the punishment is quite severe.

5,title don't layout without practical meaning, such as: welcome you to this website and so on, this result will dilute the density of keywords.

6,title as concise as possible, preferably with the effect of attracting clicks, as far as possible with a fluent words of the title out.

The previous points, relatively easy to understand, I do not do too much explanation, on the 6th, we through the example to do further understanding, I now look at the usual web site status. The usual website, no matter is the enterprise station, the profession station, you go to see the other people's title, discovers all is optimizes for the optimization, the title is just some key words collection, completely does not have the readability, the user experience is also very bad.

In the look, optimization of the better site, people are how to write title, we can do a reference.

Baidu, you know

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Have you found that these titles are quite concise, a word on their own functions and provide services, and all of the keywords are included in the optimization, but also to optimize the attraction click.

Through the above explanation, I think we should understand how to make a good title NOW! I hope that we pay more attention to the title of peer site, there are more excellent can learn more, summed up, only in this way, everyone's SEO technology will make great progress.

Article Source: Shark blog-http://www.zero07.cn/archives/134