Shi Yuzhu made giant home: the stars of the game industry praise

Editor's note with the completion of some enterprise parks, large scale community management and personnel management has become a new management topic. With the early establishment of large-scale state-owned enterprises to establish supporting facilities, today's enterprise community management is to consider the actual needs of the staff to increase the sense of belonging, so as to help enterprises realize value-added.　　In China, the list of best practices in corporate community management is no longer limited to multinationals, and local companies are starting to emerge.　　Shi Yuzhu (micro bo) made giant homes Xu Jieyun Shi Yuzhu like a parent, in Shanghai Songjiang for the giant network of employees to build a huge home.　　Many people in the game industry praised this huge park, space graceful, open to water, and even a complete variety of leisure facilities, such as Star-rated cinemas, bars, sauna, gymnasium, swimming pool and fitness room. The giant's interior will call it "the Giant's home", or "Hatch space".　　Min, vice president of the Giants network, said that this was the meaning of a warm and harmonious, incubation innovation, during which the giant egg-shaped pillars convey a nurturing metaphor. The park, which opened in June 2010, was launched 2009 years after the Giants ' network headquarters, and the giant's network of equity companies are now in the process of launching a project to encourage internal entrepreneurship.　　There are more than thousands of resident personnel.　　Other such as marketing, publicity and other departments located in the urban area of the road park, when the Giants have a product will be released soon, these parts will also be formed "Commando" stationed in Songjiang, and research and development team close collaboration.　　Giants are still mainly independent research and development, Min said, research and development is still the core department of the company, remote collaboration after all trouble, seamless cooperation is the best.　　"I'm the bad guy, but I care about the staff." Interestingly, the construction of the park investment is not from the giant network listed companies, but by the Shi Yuzhu from the pocket. Eight or nine years ago, Shi moved the idea of building a base in Shanghai. After several rounds, he chose Songjiang, which could provide large areas of land.　　Originally this park is for the brain Platinum team prepared, 2006 giant Network, Songjiang is located in Shanghai suburbs, more suitable for the clean research and development team, so the Giants.　　He is very generous, please come to the construction Master Mayne design, the relevant park planning has not yet been fully completed, has invested more than 700 million yuan.　　People familiar with the matter said that Shi Yuzhu himself did not charge the rent to the listed companies, in addition to the daily maintenance costs such as utilities, the giant network has saved a lot of money. These are obviously directly derived from the idea of Shi Yuzhu. Although the direct management has faded out, but for the Giants, his position can not be shaken.　　Giant employees say he is like a big family of parents, although no longer hands-on, but the huge home everywhere branded his mark. History has experienced a major setback in the early years, today's giant corporate culture has largely come from the lessons of the time, such as the special emphasis on hard work, only to recognize credit grease, the need to dare to assume responsibility. But even the tough style that has always stressed executive powerand famous, the existence of giant homes still bring a lot of warmth to form a hedge balance.　　Min said, as the "hatch space" refers to the Shi Yuzhu hope that its employees here to career development, married. Shi Yuzhu himself said: "I am a bad person, but I love employees." "In fact, the people in the Giants ' homes are showing more creativity, sense of belonging and fun, such as last year's spontaneous self-directed self-made a film" play Big ", in a very short period of time to show a higher level of recognition of collective memory and the love of the game industry.　　Min said the employees were "really good, very enthusiastic".　　To live in the park, more than 1000 employees can enjoy almost full life services, outsourced supplier operators canteen, and property companies manage cinemas, gymnasiums, bars and many other facilities.　　The park also has 16 6-storey staff dormitory building, and the rent is extremely low, double room charge only 400 yuan per month/person, single room also but 600 yuan. Min said that the original intention of Sted Songjiang Park is to provide employees with a home to live and work. At the beginning of the garden, the designer is not in favor of the integration of canteen and dormitory building, think this will improve the management difficulty, but Shi Yuzhu insists its view: Songjiang is remote after all, more than 1000 employees need a livable space.　　Now he's probably relieved that the staff are comfortable here and that many of them are still living with their families. He has more ideas. Not long ago, Shi Yuzhu openly revealed that, is seeking to continue to cover residential buildings in Songjiang, and then to the cost price to sell employees.　　According to people familiar with the matter, this stems from the giant's annual employee survey: Housing problems have long been the first concern of employees.　　The intention of the employee housing planning is not in the land plate of Songjiang base, and the relevant investment is not expected by the giant network of listed companies to bear, may be the personal control of the company such as giants investment to bear. In fact, the giant has already set up a team headed by a Deputy Vice-President responsible for the matter. However, due to the difficulty of taking land, there is no clear progress.　　However, around the idea of gardening for employees, the future Shi Yuzhu may also come up with more ideas. Promote the sense of belonging Enterprise community management to meet the needs of employees Zheng-tae-so it's not a nursery, but it's a place where blocks, chocolates, lazy balls (chairs for meetings) are not a medical clinic, but they have dentists and family doctors who are on standby.　　But you can always see an electric scooter or Green Machine car (a toy car for a 11-year-old child) on the road so that pedestrians travel between buildings.　　Everyone here has a story-walk on the road with you pass the person may have developed your desktop browser; the person with whom you play billiards may have written a textbook for your postgraduate course; The person you have lunch with may have invented the programming language you are using. Yes, this is the location of Google, the world's largest search engine. But unlike the average company, hereMore like a community.　　In addition to the above features such as entertainment, leisure and other functions, Google's Corporate park also provides staff with free shuttle and ferry services to transfer employees to and from work, and these vehicles have wireless Internet service, staff in the commute can also be convenient to use. Today, Google's community model is emerging across the globe.　　The community of supporting facilities and services to meet the needs of the company's employees, so that the staff here more sense of belonging, which naturally more exciting their work enthusiasm.　　With the construction of many enterprise parks in China, facing the complexity different from the past, the community management of Chinese enterprises is facing great challenge, how do managers conduct community management and personnel management? The significance of the community as the global trend, China's community and even the urbanization of the Enterprise Park is more and more, Zhongguancun Science Park, Shanghai Pudong Zhangjiang Park, as well as NetEase, Alibaba (micro-bo) and other enterprises of the corporate park are built.　　Why is there a large number of community-and urbanized corporate parks today? Henry Mintzberg, a management guru, explains the significance of community existence in his "Mintzberg": "Human beings are social animals, and if we do not have a wider system of society, we will not be able to exert ourselves." This is the meaning of the ' Community ', and the community is like a social binder that binds us together to pursue greater benefits. "And from the construction of China's Enterprise Park, Shanghai Jiaotong University, an Antai School of Economic management assistant Professor Dong Ningyu," The first financial daily (micro-blog) Analysis: "No matter what type of park, the ultimate goal is to maximize the overall benefits."　　"The prosperity of Chinese enterprise parks is the result of the interaction of government, policy focus and corporate business," Wanrijang, vice president of Shanghai German Cultural Creative Industry Development Co., Ltd.　　At present, there are four kinds of enterprise parks in China, one is in the 90 's after the gradual rise of the development of the park, which is dominated by the government, High-tech Industries, agglomeration investment, industrial development and talent advantages, the local economic development has a great role in promoting, such as Shanghai Pudong Zhangjiang Park. The second is specialized park, they are based on market demand, business needs, policy needs of a certain industry cluster into a series of parks; there are also such as Alibaba, Foxconn and other enterprises from the development perspective, the formation of their own as the main park, the size of such parks are different sizes, such as Foxconn in Shenzhen's Park,　　There can be hundreds of thousands of people, the size of a small city, and a certain kind of community, such as the 798 Park in Beijing. But no matter what type of Enterprise Park, Wanli Jiang said: "For the park's enterprises and staff to provide comfortable office space is only the beginning of the Park Service, Enterprise community, urbanization management, the ultimate goal is industrial operations." "In order to achieve the ultimate management goal of enterprise and employee needs, managers mustAt the same time consider the needs of enterprises and staff needs. "For the managers of the park enterprises, how to achieve better development with the help of the park, and the upstream and downstream of their industry to create more opportunities for business cooperation, is their most concerned about the content, and for ordinary employees, there is a more humane, people and nature of a harmonious office environment, Office and Life convenience combined with physical space And be able to meet new people through social interaction, and the cultural atmosphere that generates wisdom through collisions is what they crave.　　Analysis of Wanli River.　　Therefore, for the managers of Enterprise Community operation, it is a long-term process to provide a more comfortable office new ecological environment and to set up an industry service platform which is constantly modified based on customer demand. However, whether it is the park with the enterprise as the management object or the park with the staff as the management object, from the spiritual and cultural level, Dong Ningyu thinks: "The manager must manage from the angle of ' person '."　　"After visiting and experiencing the practice of some foreign enterprises, Dong Ningyu concluded that: Good Enterprise Park is to meet the needs of employees, stimulate work enthusiasm, reflect the sense of belonging."　　Compared with foreign practice, China's Enterprise Park in the early design, pay more attention to its physical functions such as office, production, while ignoring the park's social and cultural functions, such as some of the park in the evening became empty city, Dong Ningyu that this is the park in the embodiment of the lack of human needs sufficient results. So for managers, how can the Enterprise park increase the staff's sense of belonging to inspire a higher enthusiasm for work?　　Dong Ningyu that different park location, including the types of enterprises are also different, at this time the enterprise managers to do is based on the characteristics of employees, such as Zhangjiang Park to the knowledge-based staff demand and Foxconn to labor-oriented staff needs to reflect a difference.　　Decentralized participatory management in the realization of the ultimate goal, large-scale community management and personnel management has become a new issue for enterprise managers. "The biggest challenge for managers is the increased complexity of management, and this complexity can not be solved by enterprise managers alone," Dong Ningyu pointed out, "for the large-scale enterprise park, and even have similar experience in the management of towns, zoning film needs to be, a lot of levels, so many institutions to help managers management. "This is why many of the parks are outsourcing some functions," he said.　　Mintzberg will be the management of the needs of the community called "Decentralized participatory management", the leadership of community leaders, to motivate others to devote their efforts to ensure that everyone can play a positive, day-to-day work only needs to be enough leadership, to leave a lot of room for staff to encourage everyone to play their role. This decentralized participatory management also works for parks that manage objects as businesses. "Whether the operators of the park can realize that the development of the park is not real estate but industrial operation." Only the park which can help the park enterprise to grow quickly can be invincible in the market.　　Wan Jiang said. Dong Ningyu suggested: "The future park should pay more attention to integration, from the design, layout and management of the park, so that it can still have a social and cultural extension after the noise of the day, so that enterprises can add value through the management of the park. ”