Shop promotion Marketing of several major considerations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Long-term on the Internet, said busy is not busy, or some free time. Thought, why not make good use of, now a lot of people in Taobao open shop, earn less, the fun of much, since is heavy in participation, then I also try it, maybe make a yearly income how much, life needn't worry.

I know about Taobao is not too much, previously just on the network more understanding, since it is online business, I think this should be similar to each other, interconnected. Therefore, the promotion of online shop and the promotion of the site should be a small difference, but, the site's main push IP traffic, although the shop is to IP traffic, but its ultimate goal is to convert these flows into purchasing power, has reached the purpose of the shop promotion. Now a lot of web site traffic is quite a lot, but not profitable, this is a worthy of all the webmaster deep thinking of the problem, in a word, to the existing flow into cash, so that your purpose is reached.

No more nonsense to say, talk about my understanding of the shop model:

1, the professional nature of the shop

An online shop is not trustworthy, in addition to the credit score above is a reference, I think for a first-run shop, the professionalism of the shop is particularly important. It's not like a few early sellers of several crowns, others look at credit can produce buying behavior, but for the first to Taobao people, indeed some difficult to break through this limit, we do not have any credit points, you need to prove that the shopkeeper is a credit and quality of service is trustworthy? The answer is the professionalism of the shop, Shop needs careful layout, need to plan well, let a person look feel comfort. Many sellers of the shop has not been decorated, so it is difficult to attract people, sometimes we would rather spend a little money open shop, also do not mean to give people a good impression of the opportunity.

2, shop theme

Your shop is the decision to do what product sales, if you have the resources you can choose it, if you do not have too much resources you have to decide what kind of better to do the product, and to make their investment is not too big, the output will not be too low. The choice of goods is not to be summarized. With the sale of products, it is necessary to set up a good shop color tone, to be able to foil the theme of the shop, such as selling cosmetics to highlight the kind of fresh and clean style to sell winter clothing class will highlight the warm and fiery style. So people will feel the first time you shop atmosphere, color psychology is very important.

3, shop Promotion Way

I think not all of the shop is suitable for fixed promotion, a lot of methods are only for most of the shop, a bit large and not complete. I speak of the promotion of the way must be targeted at the shop for the project to come, that is, sell what things on a set of suitable things to promote the way. is not the same as the number of promotional Dafa, some methods for some online shop is not suitable, the most important thing is to find the right way to do. This is the highest efficiency, based on the publicity of different audiences.

4, shop service level

21st century is not a century to sell products, but a century to sell services. A service-good shop, often more attractive to customers, in real life, the network is even more, and the quality of service in the network is recorded, perhaps in reality, we walked into a shop, will not know what it used to be, is not a service attitude is not good, is not a thing to the customer, None of this is known to us. So it can do business as usual; then now online but not, we walk into a shop, we can see this shop from the beginning to the present all the credit records, this is not a joke, if there is a bad time, it may affect the future of a lot of business, and customers into the shop, We know the quality of service in this shop, then will decide to buy it things, so, good service to help the normal operation of the shop, good will have a good record, poor will have a bad record, if not handled well, the effect between the two will double.

5, Shop Finance

Shop is different from the website, the input and output of the site is very obvious, but not necessarily shop. Purchase, freight, their own travel and food and clothing live all in it, and the output of one piece of goods is not the same, each one must have records. Although in this respect we do not need to ask a professional accountant to do our account, however, each expenditure, every expenditure, every return should have detailed records, but also to calculate a pure profit, according to the financial statement to clearly see which goods are more popular, can be based on the corresponding circumstances to make the next period of arrangement, Maximize the use of their own human and financial resources, as well as time investment. Relative to the small shop or early online shop, this aspect shows the importance is not very strong, but with the shop gradually improved, good financial records are essential. Every shopkeeper must learn to use Excel software, the big shop must have own specialized software to carry on the shipment to the cargo management.

6, Shop Customer management

Do not think that customers do not have to take care of him once, the business is often the repeat customers, it depends on whether you can catch them, if you hold well, they will be your future loyal clients, which is much easier than opening a new customer market. For this, I think that after every purchase behavior, to the detailed record of your customer information, including name, sex, age, telephone, address, hobby, etc., through the way he is interested in marketing, such customers, you also have a little understanding, you have targeted to marketing, it is likely to be twice the effort, such as mass message, email reminders, birthday gifts, holiday greetings, and so on, to gradually let them know your online shop to familiar with, from familiar to frequent patronage, from frequent to frequent purchase. That's what you're doing, and all the marketing has worked.

The above is my some superficial understanding of the shop, did not talk about the specific promotion of marketing, but the general description of the shop should pay attention to the problem, later will slowly write some specific methods of operation to share with you. My shop just opened, so there is not much credit, and I have my own work to do, there is not much time to take care of the shop, so, these are not the experience, because I am doing the network, the promotion of some understanding, although has been doing the site, rather than shop, but I correspondingly, the two have a lot of similarities between, So still can provide some more practical methods for everyone's reference, thank you for your support!!

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