Short-lived AD league webmaster Heart Forever Pain

Source: Internet
Author: User
Keywords Advertising Alliance
Tags ad alliances advertisers advertising advertising alliance advertising alliances based development development plan
The domestic Advertising federation more and more, its various aspects are also uneven, really can survive for a long time, the majority of the advertising alliance its survival in general 3 months to half a year. The short-lived advertising Alliance, more and more become the heart of the webmaster pain. Why the ad league is so short-lived, "alliance" AD League evaluation Network for you one by one to uncover the answer: first, the lack of reasonable planning. Most of the advertising alliance before the establishment of a reasonable plan, did not work out effective development plans. The Union is founded, many are based on the interests of a momentary consideration. There is no plan for long-term development.  Have not worked out the feasibility plan, so that in the development process, encountered problems often feel unprepared, not very good problem solving. Second, the lack of strong backing. The threshold of the advertising alliance is very low, a bit of money and some technology, will be set up the alliance site can be playing the advertising alliance of the signs of publicity. Nor has the state policy imposed too many restrictions on advertising alliances, so much so that the country's advertising alliances have sprung up. These ad alliances are mostly personal or a small team to create, without strong financial and technical support, lack of effective management.  It is often the result of a financial problem or a hacker attack that causes the alliance to shut down. Third, the lack of effective promotion methods. Most of the ad league at the beginning of the formal line, like to spend a huge amount of money to promote publicity. Some alliances are willing to spend money on Baidu, Google and some large web portals to advertise, in a short period of time can indeed improve the alliance's own visibility, can attract some advertisers and adsense ads. But the latter did not continue to develop. Because the ad league has previously spent a huge amount of money to increase the popularity of the alliance, and did not make advertisers and AdSense gain any benefits, the previous promotional costs may be passed on to advertisers and stationmaster body.  Advertisers and AdSense is the Advertising alliance of "food and clothing parents", if the alliance can promote the cost of publicity to save for advertisers and webmaster words, establish a good reputation, the use of webmaster and advertisers word-of-mouth propaganda words, may achieve better results. Iv. the lack of a fair environment for competition. At home, in order to develop themselves, there is a vicious competition between advertising alliances. Some of the Allies, in order to crack down on rivals, are willing to pay hackers to attack rivals ' alliances or directly hire the navy to discredit each other.  The direct mutual pinch of the Advertising Alliance also accelerates their demise. V. Lack of integrity. Lack of integrity is a common problem of the domestic Advertising Alliance, but also lead to the alliance short-lived important reasons. At home, many of the advertising alliances are not paid, serious deduction and other phenomena. Some advertising alliances raise the threshold of payment by raising the minimum pay point, and when the webmaster members reach the minimum payment, they look for various reasons not to pay. Some ad alliances set the minimum point of payment low, but they are heavily deducted. Alliances like these that do not pay or are heavily deducted are difficult to develop. The majority of the webmaster is not a fool, the amount of deduction, the webmaster can through and other alliances in the comparison of feelings. If an ad league can only pass the "deduction"A kind of immoral behavior that damages stationmaster's interest to maintain existence, the author thinks, this union has no need to exist. The lack of five points is the reason why the domestic advertising alliance is short-lived. Advertising Alliance to continue to develop and grow, we must create an atmosphere of good faith, the development of scientific and reasonable direction, more concessions to the advertisers and webmaster, and strive to achieve the alliance, advertisers and webmaster Tripartite mutual benefit and win. Here in the league (WWW.LIANMENG.LA) to remind you that the choice of advertising Alliance is a very important thing, related to the site's profitability and development, can not be overlooked, the webmaster may go to the alliance to choose, there are many webmaster to the alliance of the comments, including checkout timeliness, Alliance reputation, Alliance services.
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