Show field into video site standard business

In the see 9158, yy day into the bucket gold, long-term in the loss of video sites are clearly in the press can not withstand. and video site of Love, Youku also opened the show field projects, music is intended to be simple and rough, direct acquisition of a main show field site.

I'm embarrassed to say hello to people outside the show.

Archie Art CEO Gong confirmed that Archie Art of the PP live show is currently testing, the company invested tens of millions of yuan, and by PPS founder Xu Wei directly lead the main responsibility. Gong that the company's show business in the first year is mainly to consider not profit, but to seize the market.

Not only Archie Art, Youku is also ready to show in the beginning of the product star dream of the low-key test, and even has given up the video business NetEase, now also quietly launched the Bobo show field. In addition, online rumor music is with the main show field business of the six rooms for the acquisition of negotiations, hoping to fill their own in the Show field business blank, Alibaba, Baidu and other giants are not outdone, are considering similar mergers and acquisitions.

"The show is now a standard video site, if you do not show the field, go out and feel embarrassed to greet others." "said a video website, who declined to be named. The other side revealed that by YY and 9158 to create the Show field business to a certain extent, or even stronger than online game, the face of this piece of fat, a lot of video website curtain three feet, so scrambling to start into this field.

The show's business in advance

Through a variety of inquiries, we gathered the situation of the parties to the Show field as follows:

1. Bobo Show Field

Bobo Show is NetEase after the Spring Festival has just been online products, before this has been prepared for nearly half a year, belonging to the website of the new business, the current team mainly in Beijing, the number of unknown.

According to disclosed, NetEase website department runs the main reason of Show field business is: NetEase's traditional portal ads by the video site's serious impact, and many years ago, Ding lei because of the video business invested too large and gave up the independent development of their own video business, in this case, small investment in large output of the show field business is NetEase website department to increase revenue of the big kill device.

2, Star Dream Show

The star Dream Show was once considered an equally important item in Youku's interior, but then because of a variety of considerations, eventually Youku will be the product still in the tester to the Tudou, and the Star Dream Team is also adjusting and restructuring, heard that the star Dream Team is relatively large, do not know whether to the potato will streamline layoffs.

It is understood that Youku's first project to Do Star Dream Show is because see 9158 and yy two companies through the show model to make a big profit, and the rush to prove their profitability to the capital market Youku is a can make quick money products. However, although the model to make money quickly, but bad handling may also cause damage to the brand, such as YY show has been dubbed "Network Nightclub", another company of the same type of 9158 also spent a full 2 years to reverse the image.

3, pp show field

and NetEase to earn fast money, Youku and want to make money and scruples about the brand image, Archie Art show the determination and strength to appear a lot. Gong said that the Show field business for the 1th year does not consider the profit, but he saw that this is a broad space market. It should be noted that Gong said that the 1th year is not to make money in the investment period, but he did not say the 2nd year and the 3rd Annual meeting. And show the business is by VP Xu Wei directly responsible for, visible its attention degree.

Gong did not disclose the revenue expectations and team size for the show, but we learned from other sources that the PP show, which is currently in beta, is still in the recruiting phase, and the conditions are very generous.

4, six rooms and 56 nets

Six rooms and 56 nets is a pair of boat, six room show field time than yy earlier, but because of a lot of reasons, the current and YY market share has opened a huge difference, anecdotal rumors six room show last year's revenue of about 500 million yuan, although the living moisture, but with NetEase, Youku, Archie art These opponents to enter, The living space may be further squeezed.

56 Network to show the business attaches great importance to, and from the internal spin-off out, give the individual brand "I show". Although the internal importance, but I show the market share is not high, even compared with six rooms still have a big gap.

It is rumored that six rooms and 56 are looking for buyers, all two companies are in contact with Alibaba, Baidu, Lok view these buyers. From the competitive landscape, in addition to 9158 of such already formed, small and medium-sized reality show site in the future does not depend on the tree is really difficult to survive.

Why do video sites want to show the field?

Although NetEase, Youku and Archie are different in their approach and attention, the goal is very consistent: make money. Many people know that the show is very lucrative, but how much money does the business have? We might as well cite some figures to illustrate the market space for this business:

1, reality show is now a can create 4 billion revenue market, in this area, YY and 9158 occupy more than 2 billion of the market, but in the remaining 2 billion market has not yet formed an oligopoly.

2.9158 of the main reality show business has been set to be listed in Hong Kong this year, relying solely on reality TV to support a listed company.

3, yy fourth quarter revenue from online music and entertainment business is 336.6 million yuan, a 217.1% increase from the same period last year, which means that it is still a fast growing market.

4, and then yy as an example, a short period of 1 years, YY from the 2012 listing of 15 U.S. dollars near the rise to 90 U.S. dollars near, up to 6 times times. And the authentic video concept of Youku in the past 1 years has only risen from about 20 dollars to around 35 dollars, or less than 1 time times.

Summary

Show field is a mature business model of the product, and the starting point is not high, the benefits are not low, this is still the vast majority of video site losses, is a good profit opportunity. But also because everyone saw this, the swarm began to pour into the market. Along with Youku, Archie art These website's entry, even Baidu, Alibaba these giants ' involvement, the future show market is bound to undergo a round reshuffle again.