Shun Fung Brewing the third generation of offline chain stores, positioning for community life service platform

Although Shun Fung desperately want to create their own convenience store business, but there are always news to testify, showing the courier company layout offline consumer market ambitions.

People familiar with the matter said that Shun Fung is brewing the third generation of chain stores, positioning for the community life Service platform to O2O mode, to the future landing 30,000.

"Third generation" shun Fung shop looks like an Apple store.

This layout seems a little familiar. According to billion power network to understand, Shun Fung previously had aimed at CBD business circle and living community, launched the "Hey Shop" under the chain of convenience stores, the target number is also 30,000.

From the information disclosed by the material, the new Shun Fung store named and "Hey Shop" does not relate to the same main middle-end residential and office areas, providing logistics, advertising display, virtual sales, pre-sale, fitting rooms and other services.

From the size of the layout, the first batch of Shun Fung store will be set up 300, June Landing 1500, the end of the year will reach 4,000, and the future ultimate goal is described above in the 30,000.

The coincidence of the signs that the third generation of Shun Fung chain, is the former Shun Fung convenience store and the "Hey Shop" extension or upgrade.

New Shun Fung shop interior structure and decoration, and Apple stores very close. In addition to the product display function, but also added more experience venues, such as digital, video game products Interactive zone, customers in Shun Fung shop can even play games.

At the same time, the new Shun Fung Store also launched a commercial wall and two-dimensional code wall, users can directly use mobile terminals in the scene to complete the scan, and to obtain relevant product information, so as to more excellent space to display more goods, thereby improving the ping effect.

Room with more interactive zones and commodity walls

It is noteworthy that in the effect of the picture, there is a Uniqlo clothing booth and promotional information, and advertising is very similar, indicating that Shun Fung has intended to display advertising and other types of revenue approach.

In addition, Shun Fung also has a place to pay, including shop consumption, network payments, cell phone recharge, water and electricity can be realized in the store.

Thus, Shun Fung Line shop is between the entity and virtual, shopping and experience, based on the internet and O2O thinking to build. If you can combine shun Fung already have the core distribution business, expand their own points, door-to-door services, its coverage breadth, user stickiness, distribution efficiency and other commercial value will be further amplified.

More importantly, Shun Fung can take this from a courier and supply chain for the main business of the logistics company to develop into a new retail company. The line has been opened on the electric platform Shun Fung optimization, e business circle, etc. may bring a huge user increment.

In fact, whether the new Shun Fung shop or the previous exposure of the "Hey Shop", are not shun Fung first intervention convenience stores. It is reported that from 2011 onwards, Shun Fung has been plotting cross-border convenience stores, and claimed to build 1000 convenience stores nationwide.

But at that time, the timing and the people did not stand on the side of Shun Fung. Because of the retail chain of "layman", the pace of expansion of convenience stores gradually stagnated, some areas have been closing the phenomenon.

Industry analysis, convenience store expansion faced with a series of costs, such as rent, personnel, water and electricity, and there is no domestic convenience store can be a single, around a few kilometers within the regional chain is usually competing, whether to attract enough passenger flow, will directly determine the Shun Fung Shop model can be feasible.