Shun Fung Suspense: annual revenue soaring to the tens of billions of electricity dealers to try to be frustrated

March 19, 2011, noon, I am in Shenzhen Futian Wanji building edge of the wing Fu restaurant to eat. It serves Cantonese snacks and the most authentic milk tea. The Hall of People, I know from my side passing through the inside, there are many employees shun Fung. This is a shun Fung contract restaurant, almost the same as the company's canteen, as long as the work of the license plate can be discounted. However, I can not guess which is the Shun Fung, I also could not expect to be here in good luck to bump into Wei-even if I see him, I probably do not recognize him.

You can't imagine that this is one of the most powerful people in the Chinese express industry. 1993, the 22-Year-old Wei in Shunde, Guangdong, founded Shun Fong. At that time, the company counted Wei himself and only 6 people. 2010, the company's sales have reached 12 billion yuan, with 80,000 employees, an average annual growth rate of 50%, profit margin of 30%. 18 years ago, when Wei carrying a large bag full of contracts, letters, samples and customs data to and from Shunde to Hong Kong's land passage, he certainly did not expect, the future Shun Fung will become the industry champion.

Look at these numbers, they are simply Wei's "right to Speak" index. At present, Shun Fung's operating scale, network coverage and market share after China Post Group (EMS), in China Express companies ranked second in China's private express companies ranked first.

Tips:

Shun Fung in the country has 38 direct branches, 3 distribution centers, nearly 100 transit fields, more than 2,500 grass-roots business outlets, covering in addition to Tibet, Qinghai outside 31 provinces, nearly 250 large and medium-sized cities and more than 1300 counties or towns. In addition, Shun Fung in China, Hong Kong, Macao, Taiwan and South Korea, Singapore have set up outlets, or open the collection of business.

365 days a year, 24 hours a day, from Heilongjiang to Shenzhen, from Shanghai to Xinjiang, the connection of these outlets is the collector's electric car, the modified Gold Cup and Boeing 757 aircraft. In addition to 80,000 employees, Shun Fung's assets also includes more than 1200 types of land transport lines and more than 6,000 vehicles. In addition, Shun Fung is the first (and currently the only one) use of the full cargo jet private courier enterprises. 2008, Shun Fung joint venture set up a shun Fung Airlines, with 15 special aircraft (including 2 own cargo aircraft), the implementation of 30 flights a day, the entire network with 45 aviation group, signed more than 400 airlines, more than 800 daily flights. The scale will also be expanded by an average of 2-3 new aircraft per year.

"Shun Fung will certainly become China's FedEx." "It's inevitable that you want to stop and stop it," says a supplier of Shun Fung. It would buy 100 airplanes in 10 years, and he would take up nearly all the land around the national airport. No second family can compare with him. ”

Such a company, along with its founders, knows little about the outside world. When we talk about Shun Fung and Wei, it's like talking about a ghost who can't see, but is filled with air.

The end consumer knows little about it. Prior to 2002, Shun Fung Strictly controlled all of its operations within the scope of South China. At the end of 2004, Shun Fung set up a marketing department. We turned on the TV to see Liu Xiang as an EMS endorsement, struggling to run between high-rise buildings, and Fengyi, who was wearing a UPS brown-yellow work suit in a huge warehouse. But Shun Fung, so far, the company has never done any advertising.

The peers know little about it. Before the reunification of Hong Kong in 1997, as a Chinese state-owned enterprise, China Railway Express hopes to open the Hong Kong courier market by rail, but the people sent to the talks in Guangdong have touched a nail, which was eventually declined by local customs. China Railway Express understand that there is already a local enterprise monopoly of almost all the Hong Kong business, even if they opened this line, can not get enough supply. This company is Shun Fong.

Even government departments once knew little about it. 2002, Shun Fung in Shenzhen Futian set up corporate headquarters, almost under the Charter located in Futian Wanji business building throughout the building. At this time, Shun Fung in the country has more than 180 outlets, and has a Hong Kong-Shenzhen freight 70% share. It is said that at that time, Shenzhen leaders to Beijing to participate in the postal department of the meeting, this happened to know that their city unexpectedly has a leading enterprise industry. Thereafter, Shun Fung received some preferential policies from the municipal government.

Wei and he is too mysterious. For 18 years, Wei never received any media interviews. "You couldn't have interviewed him. "A senior person in the logistics and express industry told me," once, the Postmaster General handed the words, he still politely refused. "Another editor of the industry newspaper said that for many years they had been inviting Wei" to sit in the editorial office, not an interview, an internal communication, "Wei promised, but never appeared. Even the company's magazine "Communication", published 7 years, has never appeared the head of the face. There are a few times, the monthly publication of the Wei photos, but are back or extremely vague side photos.

So far, Wei only appeared once in the media. This is a dramatic experience. In the spring of 2010, Wei spent HK $300.005 million to purchase a piece of land in the Hong Kong-la-Sullivan Road in Kowloon Tong and built two 4-storey independent housing estates with separate swimming pools. The sale, which broke the record of property prices in the same district, drew the attention of "one weekly" reporter. Dedicated paparazzi not only in the Shun Fung Shenzhen headquarters in front of the office waiting for Wei days, but also infiltrate Shun Fung Hong Kong's Point department, did a day of courier, received more than 300 parcels. Finally, the paparazzi finally took pictures of Wei, the article on the "parallel to buy a house, buy 757 aircraft" as the title of the issue. It is said that this matter makes Wei very unhappy. Now, the Internet can also search for this article, but Wei's photos have not been found.

It was not just the media that looked for Wei, but the managers of investment banks were looking for him. This time, they are not just out of gossip or curiosity, but plainly smell the taste of money. It is said that as early as 2004, FedEx planned to enter the Chinese market when they had contact with Wei. It was rumored that FedEx wanted to buy Shun Fung at a price of 4 or 5 billion yuan, but was rejected by Wei. That year, Shun Fung's sales were 1.3 billion yuan. Looking for Wei PE and VC more and more. A consultancy chairman revealed that many U.S. investors, including Citigroup, had found him and hoped he would be able to broker a deal that would give him a 10 million-dollar commission once the deal was made.

"But these banks are too stingy," he said. "They are only willing to invest 5, 600 million yuan." Shun Fung which is the price. Shun Fung if listed, the market value should be around 15 billion yuan. That's not a premium part. If the premium portion is counted, the number is multiplied by 8. ”

This is a crazy era, the express industry suddenly became the investment in the eyes of a few of the value of the depression. Many people prepared billions of dollars, eager to cashing. But the threshold is low, the investment is big, the cycle is long, how will this express regiment integrate in the next 5 years? Professionals say, "China Express industry in the future there are two major trends." One is intensive, labor-intensive, technology-intensive and capital-intensive, with a large amount of money invested in information equipment, transit centres and airplanes. One is the fittest, the United States before the four major express companies accounted for 95% of the industry share, China's top four express companies accounted for the entire industry share of 50%, it is obvious that the degree of intensification is not enough. The industry will complete a round of consolidation in the next 5 years, and eventually 8 big leading companies will survive. ”

He added: "In these 8 homes, Shun Fung and EMS is certain." The rest are to be observed. ”

Mr Ma should at least partially agree with his views. January 19, 2011, Ma Yun, held in Beijing, Alibaba "Logistics Partners Development Conference" announced Ali's big logistics strategy. In the next two years, Ali will invest 10 billion yuan in advance, to create an open, shared logistics ecosystem, to promote China's early emergence of the world's leading logistics enterprises. "China will have its own ups in the next ten years," he said. The bad news is, 10 years later the most successful logistics companies must not be ranked in the top 10 today. ”

Even Ma is looking for Wei. I was told that a few years ago, Ma Yun has made several appointments in Hong Kong Wei, Wei declined.

The intersection of fate.

If you cross the Express Time Tunnel, 1993 is actually the first milestone. Shun Fung, Shentong and home urgent delivery are set up this year. The three companies have become industry specimens and survivors, but their fortunes vary.

By chance, I met a friend of mine. It is said that one of his start-up companies has just won a billions of Yuan venture, intends to enter the express industry in early 2011. Last winter, he started a travel-style research in Beijing, Shanghai, Guangzhou and Shenzhen.

In fact, what he saw was a "express slice" of the capillary end of Chinese society in the first ten years of 21st century. In Beijing Dashan Jiuxianqiao Building materials market near, there is a large courier company's distribution center, almost to the point of the door braving. Every night 11:30 was their busiest hour, and no one stopped him. He pushed the door open and saw the little girl with frostbite on his face sitting on the ground with a down jacket, dimly lit, surrounded by the hills of shoes, food, cosmetics and books, sorting the parcel one by one, and preparing the courier for the delivery task for tomorrow morning.

In Shanghai Qingpu North Green Road in the transit field, there is a corrugated box or red and white blue snake skins packaged goods in the automatic conveyor belt slowly forward, wearing uniforms of the transit workers to throw them into the Gold Cup transfer car. This is a kind of transportation with Chinese characteristics completely. The exterior of the car is painted as the theme color of every company, or black, or yellow, or green. In addition to drivers and co-pilot, the seats in the car are stripped down to provide a place for the supply of goods. This kind of "people mix" transportation way often brings trouble to the driver. According to China's traffic regulations, such vehicles are not allowed to travel in the central city of the first-tier cities. Fine is a common thing, but everyone is used to it. Shun Fung even once made a millions of traffic fine budget every year.

One morning in March, I watched the road from the window. The Blue road sign of the "Northern Tsing Highway", the Broken peasant house, the small processing plant with iron fence, the concrete pier built in the Republic of China and the gray and huge cement complex, they all shake from my eyes. The 7-kilometer-length highway is the largest Logistics Express transit field in East China. It is backed by Baosteel company, connecting the Shanghai-Qingdao Expressway, Shanghai-Nanjing Expressway, Shanghai-Hangzhou high-speed, covering the entire Yangtze River delta hub. From any corner here, you can quickly reach Shanghai city, Songjiang, Zhejiang and Jiangsu territory. Almost all express companies in this road set up a branch and transit center, an average of hundreds of acres per home, each day at least 150,000 pieces of parcel transfer.

There is a black transport car overtaking. It drove to the direction of the Shanghai-Hangzhou Expressway. A few hours later, a staff member would unload the parcel from the car and send it to the office, apartment building or villa.

My friend's trip is just the opposite. He went straight from here to Hongqiao Airport and then to Shenzhen Baoan. He is going to see the famous Huaqiang North. China's express industry has always been "South China strong north, North Zhongguancun," said one. These two electronic product distribution Place's express business has always been the most in the country. In the early years, Huaqiang north of a courier with his wife and children and a Gold Cup car, contracted a floor of the business, one months to earn 40,000.

A few hours later, he has been standing in the alley of an electronic market in Shenzhen. It was 12 o'clock in the night and the city darkened. But only at night can he see the truth of the industry. This alley door braving all is big and small express company, have Shun Fung, have EMS, have four pass one, also have the house to send urgently. During the day, The courier to the electronic market received the goods are concentrated here, in the evening, the shop has closed, but The courier company is also in the inventory and transshipment plan.