Shun Fung's "Retail Empire Dream": Wei grab the 3rd wave of "Blue sea"

Wei insists that being an electric dealer is an opportunity. Electric business industry, the domestic first wave of opportunity is to do clothing, such as Taobao; the second wave of opportunity is to do 3C products, such as Jingdong, Suning; the third wave of opportunities is to do food, at present only a few competitors belong to the "Blue sea" field.

In mid-May, http://www.aliyun.com/zixun/aggregation/32134.html "> Shun Fung Express Group (hereinafter referred to as" Shun Fung "), its food and Electronic business website Shun Fung preferred buyers began busy in the surrounding countryside to visit Litchi farmers , they want to purchase to the fineness, quality are in line with the headquarters standard of Litchi.

Selected as qualified suppliers of farmers, will get a website background account, login to the system can view customer orders, as long as the user order, information will be back to the site through the background of the cooperation of the orchard, farmers will be in accordance with the order process requirements of picking and packaging sent to express delivery staff.

In the preferred web page of Shun Fung, a part of the South China origin of Litchi has been online sales.

Although Shun Fung has the advantage of express delivery, in the building of this "C2B" mode and no obstacles, but how the current situation of the electric quotient of the diversity of the positioning is a problem to be solved. As a result, increasing the proportion of overseas food production and shortening the global supply chain has been put on the agenda of Shun Fung.

Since 2010, Shun Fung tried to do the pace of the electrical business has not stopped, from the positioning of food and commodity "e shopping district", to the positioning of high-end gifts "ceremony", and then to positioning high-end food platform shun Fung optimization, Shun Fung all the way stones, in constant frustration.

According to the reporter of China Business newspaper, Shun Fung's business cross-border behavior is not only in the electric business, in the retail trade, Shun Fung also boldly try to open shun Fung convenience store. Shun Fong President Wei's retail empire Blueprint has emerged.

But for Shun Fung, it still faces challenges. Because of the early investment, cold chain logistics network to create a higher cost, so far, shun Fung optimization is still in a loss stage. In the industry, shun Fung must urgently increase order to support its cold chain logistics expansion and investment. and supplier customers on its platform for the integration of the electrical and logistics system, but also with a larger alert mentality, because they are afraid of the customer's capital flow, information flow, logistics are the master of Shun Fung.

The last kilometer of the electric dealer

Taiwan Pineapple Crisp is the first direct production. The next June to August, we will begin to sell direct-harvest fruit.

A box of 12 grains of pineapple crisp in central Taiwan, the local price of Taiwan is 300 yuan, equivalent to about 58 yuan, after shun Fung "fast" to the mainland, only a week can cross the Customs heavy links, sent to Beijing Shun Fung Electronic Commerce Co., Ltd. warehouse. On the sfbest.com (Shun Fung preferred) website, this box of pineapple cakes promotional price of 109 yuan. This product is exclusive sales in the mainland, but in some electric business platform, similar products are more than 50% higher than the price of such products.

Recently, following the 1th store announced the use of Wal-Mart online direct mining products, Shun Fung Group's E-commerce platform Shun Fung optimization, shelves of the first production of direct products-Taiwan Pineapple Crisp, become the second domestic import and export goods qualified electric dealers (the first is Wal-Mart shop 1th).

"Taiwan's pineapple pastry is the first direct product, and the next June to August, we will start to sell direct-harvest fruit." Shun Fung preferred Marketing department head said.

According to Shun Fung preferred public relations revealed that in accordance with the planning of this year, Shun Fung optimization site will continue to achieve all over the fruit, snacks, beverages and other categories of direct mining, at the same time according to the transformation of the season, the domestic characteristics of economic products such as cherries, litchi, crabs, etc., will also use the full network of Shun Fung Logistics

Shun Fung has a Global express network, this is Shun Fung optimization of the origin of direct mining is an important condition. Downwind optimization can be through direct mining to reduce the circulation of middlemen, to provide consumers with the benefit of eliminating agency fees, the price of more affordable direct mining products. Pineapple Crisp, for example, although its actual sales price is nearly one times higher than Taiwan, but compared to the mainland shopping malls placed in the same prices, but much cheaper.

At present, Shun Fung optimization within the Taiwan Province has been the selection of food buyers, these people were responsible for shun Fung's daily consumables procurement, understand the procurement process. "The company has set up a purchasing department of 32 people who are responsible for the selection of goods and sales." For example, they need to know where pineapple cakes are sold. ”