Sina Weibo, no profit will be old!

No profit will be old! This is undoubtedly Sina Weibo now the most headache problem. Sina Weibo only took only two years to prove that each network ID can reflect the media value of social change, and how Sina Weibo will prove the economic value of each network ID in the social network era.

At the same time, the major electric dealers began to move towards socialization, and put a lot of energy and assets into social media, in order to get greater economic returns. Obviously, Sina Weibo, a social media giant, faces a lot of olive branches, but it needs careful consideration on how to give full play to its advantages.

April 29 This year, Alibaba announced the purchase of 586 million U.S. dollars Sina Weibo 18% shares, the purchase amount of the first half of this year the Internet industry's highest.

Even Ali and Sina's deep cooperation, at the user level is just a platform for personalized advertising push, from form to content almost no "socialization" shadow.

For most electric dealers, the socialization of the road is still in the traditional meaning of hard to promote: advertising position, time line promotion, fan-top, popular tags and topics--using social platform to increase exposure and traffic, but can not borrow the characteristics of the social platform itself to the platform, brand and products to generate social economic value or even premium.

This time Sina Weibo and personalized customized electrical business love set the depth of cooperation, the combination of both advantages, Sina Weibo has the best social environment and huge flow, love customers have a leading flexible supply chain, the two sides combined or cracked the current electric quotient of the socialization of the myth.

Love set off is a C2B new front, to on-demand customization as the core of the world's first online personalized customized electrical business. In the business model of the customer, each individual user is the starting point of the brand and product production, which is the model of the customer's demand.

Future microblogging users can open their own micro-shop, create their own brand merchandise, and on Weibo sales, and all this back-end of the supply chain and customer service logistics, and so on, by the love of the customer platform is responsible for. Users, Sina Weibo and love the three-party cooperation, formed a whole open, interactive industrial chain. In this industry chain, the user is no longer just passively receive information push terminal, but the initiative to become the product or even brand creators and spokesmen.

According to Sina's 2013-year Q3 earnings show, Sina Weibo's quarterly earnings rose 125% per cent year-on-year, to $53.4 million trillion.

The commercialization of Sina Weibo is being argued, and the potential of social economy has been recognised. And the social economy is not going to be a simple ad, as it has been seen in attempts by foreign social media such as Facebook.

The cooperation between the customer and Sina Weibo, the vertical excavation of social platforms, the horizontal development of business model, which may be able to transform the influence of each user into commercial value, for the transformation of the electrical business to provide more possibilities.