"Singles Day", lasted four years, became a veritable "electric business Festival", "Online shopping festival"

For the electric business, this year's wonderful festival is far better than in previous years. According to statistics, in the first minute of the formal opening of Singles Day, 10 million of users poured into the cat and Taobao. The chief executive of the day has predicted a 10 billion-day sales forecast for the Singles Day this year. Only after less than 14 hours, the cat reached the target of 10 billion. It also means that the day Cat Singles Day turnover has surpassed the US last year "net buys Monday" 1.25 billion dollars.

In this respect, the Southern Metropolis Daily Review article pointed out that "Singles Day price war on China's e-commerce development is not good," the argument is alarmist. In fact, the success of "Singles Day" shows the wisdom of the electric business giant

The review article points out that the success of the Singles Day promotional activities seems to be somewhat unexpected, not only because of the overall development of the electricity market this year is not good, some people in the industry made the "2012 is the electric business of the winter" conclusion, but also because the price war as the main content of the network promotion seems too frequent, has made But the fact that consumers are buying a new round of online shopping frenzy suggests that these conclusions need to be rectified. As long as the real concessions, as long as the user sincere feedback, any time consumers will be hot; the electric business industry has experienced a high speed growth period, but it is still far from the division of the old reactive situation, still have great potential to dig.

Any price war always leads to some controversy. It can not be denied that the price war before the existence of the first rise and then fall and other frauds, but also consumers under the simple easy to pay the embarrassment of course, this is the failure of the online shopping spree, or need to improve the electricity business, or need strong supervision. And some of the other criticisms are almost unfounded, such as the Singles Day, such as a price war on China's e-commerce development is not good, because it consumes too much social resources and business reputation, at the same time sacrificing the gross margin of the practices of the brand, electric business enterprises to survive, More observers have sent out the Singles Day as the harangues of the electric dealer's kidnapping of consumers.

The sinewy of the above argument is that it has a double underestimate of the IQ of the electric quotient and the consumer. From the Singles Day of 2008 to today, the promotion of the war has brought to the electricity business, no one will be more aware than the electric dealers themselves. In an information age, consumers are not allowed to involve or even manipulate puppets, in the face of more and more mature consumers, to kidnap is not easy!

Through the uproar of various controversies, it is easy to find that every round of the electricity price war, the proportion of consumers interested in online shopping will soar sharply. Like Singles Day Network promotions no matter how much dust, only to trigger the consumer online shopping frenzy this point, whether that is enough to prove its positive and reasonable?

In fact, it is not only the producers, the electric dealers and the consumers, but also other related industries that are profiting from the Singles Day carnival. Media reports, in order to deal with Singles Day, including Em S, Shun Fung, four-pass, and so on nine Big Express enterprises add 29,500 vehicles, add 65,000 to collect the delivery staff. The hand of the market is really impressive.

Artificial a holiday, leading a carnival, change an industry, the success of Singles Day and the wonderful show the wisdom of China's electric business giants fully. Such wisdom is welcomed by consumers, and also in the hope of boosting domestic demand. Let the wisdom of Chinese entrepreneurs erupt more violently.