Six basic methods of website promotion

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Six basic methods of website promotion (general website promotion method) Introduction
　　
1. Search Engine Promotion method
Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Fixed rankings, content-based advertising and many other forms, while the latter is primarily a Web site login in a category that is appropriate for the catalog. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.
Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.
From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

2. E-Mail Promotion method
e-mail as the main web site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads. Based on user-licensed email marketing and spam (Spam), licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users of ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty.

3. Comprehensive marketing strategy.

E-commerce is certainly inseparable from network marketing, and network marketing depends on the details of success, out of many aspects of knowledge and skills, such as search engine rankings, links, network advertising, community publicity, e-mail marketing and so on, you can do their own learners, But it might be better to start with a few professional companies. I've also used an online shopping tool--"online guest

Service Expert "(http://www.23kf.com), is an enterprise-class web site real-time online communication system, for corporate websites and site visitors to provide a real-time, online communication platform. In simple terms, visitors to the site in the process of browsing the corporate Web page, only need to click on the page's customer service icon, you can communicate with the enterprise real-time, without downloading plug-ins or software,

is a powerful tool for online consulting, online marketing, online customer service. You can also automatically invite visitors to talk to me. So I firmly seize the delivered to the customers, access to active marketing opportunities, a short period of time to help improve the site sales, passive to active, variable flow for income.
　　
4. Resources cooperation Promotion method
Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website to realize mutually promotes the goal, among them most commonly used resources cooperation way for the website link strategy, utilizes the cooperation partner website traffic Resources cooperation mutually to promote.
Each enterprise website can have its own resources, such resources can be displayed as a certain amount of visits, registered user information, valuable content and functions, network advertising space, use the resources of the website and partners to carry out cooperation, to achieve resource sharing, and jointly expand the purpose of income. In these resources cooperation forms, the exchange link is the simplest kind of cooperation way, the survey indicated also is one of effective ways which the new website promotes. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. Exchange links There is more than whether it can achieve a deeper level of meaning, in general, each site is inclined to link the value of other sites, so access to other sites also means that access to the partners and a field of similar sites recognized.

5. Information dissemination method
Publish relevant website promotion information on other potential users of the site, the use of users to access information on these sites to achieve the purpose of Web site promotion, applicable to such information published on the Web site includes the online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites. Information release is one of the common methods of free website promotion.
　　
6. Quick Web Site Promotion method
That is, reasonable use of the network real name, common Web site and other similar keywords Web site quick access to achieve the method of website promotion. The Quick URL establishes its correspondence with the natural language and the website URL, this is used in the use of Chinese users, provides a great convenience, users only need to input than English web site to more easily remember the shortcut site can visit the site, with their own mother tongue or other simple words for the site "replacement" a better memory, More easily reflect the brand image of the Web site, such as the choice of business name or trademark, the main product name as the Chinese web site, this can greatly make up for the English web site is not easy to promote the shortcomings, because in the Web site promotion has a certain value. With the increase in the number of registered fast Web sites, these users data can also be equivalent to a search engine, so that when users use a keyword search, even with a website registration of Chinese web site is not consistent, there is also the opportunity to be found by users.

7. Network Advertisement Promotion method
Network advertising is a common network marketing strategy, in the network brand, product promotion, website promotion and so on have obvious effect. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsorship ads, email ads and so on. Banner ads rely on the media is the Web page, keyword advertising is a form of search engine marketing, email ads is a license to email marketing One, can be seen that the network advertising itself is not independent, need to be combined with a variety of network tools to achieve the function of information transmission, it can also be considered, The network advertisement exists in each kind of network marketing tool, only the concrete manifestation form is different. Network advertising users to promote the Web site, with a wide range of network media can be selected, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage.

New competitiveness, website promotion is a systematic project, not just a variety of web site promotion methods of simple application, the 3rd is a new growth of an effective way, is to choose a good customer service software system, I think the company's products are not bad. (www.23kf.com) New competitive website Promotion integrated solution, the above website promotion method as the conventional website promotion method, under the website promotion overall strategy guidance, for different websites according to its characteristic choice corresponding method, on this foundation further uses each kind of website promotion method effective combination, as well as the more advanced website promotion means 。