Six young children to sue Blue Harbor online gaming industry copyright issue is valued

Wen/Midnight Recently, the state-level actor Zhang Jinlei (six young children) to sue Blue Port online incident sparked the industry's concern about the issue of game copyright. Six young children "endorsed" game according to the Sina game, the Blue Harbor in the "Journey to the" online, had invited Mr. Zhang Jinlei for the game endorsement, but the two sides did not reach cooperation. However, Blue Harbor is still in the "Journey to the" website and online games products "Journey to the Sun" in the use of "Monkey King Monkey" image.　　In mid-July, Mr Zhang Jinlei a petition to court the Blue Harbor Online (Beijing) Technology Co., Ltd. Zhang Jinlei said, "Blue Harbor online behavior violates his right of portrait, performance and trademark rights." He sued the defendant company to stop using its image of the Monkey King, compensation for the loss of 1 million yuan, notarization fee of 2000 yuan, and request blue Port online written public apology. "Six young children why the lawsuit August 24, Mr. Zhang Jinlei on Sina Blog wrote:" About my lawsuit with a technology company, the Beijing Morning Post July 24 A07 version of the social news section has published relevant reports, before I also hope to be reconciled, lawyers and the company responsible for the communication, But the results are not ideal, our country is a country ruled by law, but also want everyone to use morality to restrain this behavior, which is what is not, the recent lawsuit progress hope to get the attention of netizens at home and abroad and legitimate support.　　The reader's vote is very lifelike. As of October 11 11 o'clock, a total of 2189 people participated in the vote of their Sina blog, of which 97% of the readers said Blue Harbor propaganda photo and six young children's Sun Wukong image is very similar. Mr. Zhang Jinlei on Sina Blog, said that the impression that the past seems to be the case of China's intellectual property rights has not won, winning or losing for me is not very important, I hope that the cases so that netizens and viewers at home and abroad to pay attention to the protection of China's intellectual property rights, I look forward to the　　I also hope that every citizen can abide by the laws of the country. At the same time, a survey on the court's blog showed that as of October 11 11 o'clock a total of 620 participants in the vote, 93% of whom supported Mr. Zhang Jinlei in court. The majority of voters support the six-child-age children in court to defend their rights, because of the fear of negative Zhang Jinlei in the media interview in recent days, "Journey to the West" should be to let the young friends from the Western culture of traditional charm, to comprehend the philosophy and wisdom of life. But if there are some problems in product-oriented online games, not the means of entertaining, such as the Monkey King and Bones love or go to play together, so bad!　　"This is the main reason why the game has not been endorsed. Since 1997, Zhang Jinlei in the national Trade and Industry Bureau has registered more than 20 of the Sun Wukong's art image trademarks, although many manufacturers are also suspected of unauthorized use of these images.　　Because of his busy work, he was not too much investigated. New phenomenon: Celebrity cartoon cartoon image constitutes tort industry lawyer XuThe case analysis said that the Blue harbor suspected to violate six young age children the portrait and the trademark right probability is bigger. She said: "Plaintiff early in the national Trade and Industry Bureau registered a number of Monkey King's art image trademark, although the defendant did not directly to the plaintiff's registered image for publicity, the existing law does not specify the use of celebrity cartoon cartoon image constitutes infringement, but if the court found that this cartoon image and the plaintiff's registration image is very high , the defendant company is suspected of violating the plaintiff's right to portrait and trademark. Because, the cartoon image because of it has the specific, the fixed appearance image, its itself is one kind of "the copyright" the manifestation form. "Copyright issues frequently bred concern in addition to the" Journey to the outside "copyright issues. Recently, a video of the game propaganda also triggered a netizen hot discussion, the video shows a "Small ninja" game, the characters are popular in the Japanese anime "Naruto" and "death" in the role. Publicity video title shows that this is a "2010 Animation page Tour Peak masterpiece" promotional film.　　Surprisingly, the characters in the game are not only very similar to the original, but also has a whirlpool naruto, Kurosaki, I love Luo, Chun Wild Cherry and other role names, by the industry called Anime game! However, in its official website did not find the official animation (Japan set British Society, "weekly Juvenile Jump" or the author himself) any formal authorization. Many people therefore question the possibility of copyright problems. Sina Weibo (http://t.sina.com.cn) disclosed the copyright problem resolution before, Sina game contacted the game's product owner, the insider said about the copyright game company has arrangements, and because only need some people's portrait and do not need exclusive, the cost is not very big.　　In addition, he also revealed to Sina Games, set the British society very much hope to get the game of Japanese market proxy, "so is talking."　　Simpauping, an expert in Beijing venture capital, said that the ability of comic-book brand transformation is endless, and copyright issues need to be focused. At present, China's cartoon production has ranked first in the world, but most of the ideas are from Japan, similar to manufacturing processing. In the comics themselves, it belongs to the sunrise industry, in today's reading era, the market demand is very large. Secondly, the transformation of comics is very strong, the ability to transform the brand is infinitely large.　　However, as the original cartoon platform of the Internet, it may encounter many practical problems, copyright issues need to focus attention. In addition, July 13, "Three Kingdoms kill" to be suspected of plagiarism, sued "Three Kingdoms chop" case in Hangzhou West L. District Court, the case also caused the game industry people on the desktop game market copyright issues concern. Three Kingdoms to chop the defendant tort in the "Learn from foreign products, imitate competitors," the development of the game under the rules, the winger as a grand subsidiary to sue a scale of the General Online Board board site, has aroused the focus of the game industry attention.　No matter who is in the case, will be the referee of the game copyright dispute case, the Chinese game market of copyright disputes penalty criteria.　Eric analysis that the Grand action, not a game, but in order to pass the lawsuit, to enhance the national legal Department of the current game research and development market supervision, clear on the game product copyright disputes of the penalty scale.　　Once the standard is set up, in order to Shanda in the entire network game market occupies the share, combined with the surrounding industries and the market downstream control, the game product copyright control will greatly improve their market discourse. Predictably, the game product copyright resources will become the network game market new competition point and the enterprise core competitiveness, the new competition prologue will pull open.