Slingshot: FB another face making

Introduction: After the $ 3 billion acquisition of the Snapchat offer was denied, Facebook decided to create a new "Post-Fire" application to counter Snapchat, so that Poke, a leading application for "post-burn" functionality, In early May this year, Poke shelves from the App Store.

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About a month after Poke took off, Facebook launched Slingshot, a new post-consumer application. Slingshot does not count as a pure post-consumer application. Slingshot has a lot of essential differences with Snapchat. Snapchat is a post-mortem feature, and it's hard to see the post-mortem figure in Slingshot. You can In Slingshot settings automatically save your photos sent by other users through Slingshot sent to your photos, you want to see how long you can see how long you can save, you can also screen shots.

From a product point of view, when you first open Slingshot, scene switching is associated with moving pictures with a small amount of textual commentary, allowing users to shoot and share them in the latest fashion anytime, anywhere. Interestingly, holding each picture on the screen with your finger, the picture swings in both the anti-clockwise and clockwise directions, adding a lot of fun compared to Snapchat's monotonous startup page. After signing up for Slingshot, you can choose to import friends from Facebook or invite contacts from Contacts, which is different from Snapchat's.

From the functional point of view, the most obvious difference between Slingshot and Snapchat is that Slingshot uses a mandatory "two-party exchange" mechanism, that is, want to see the content sent by others, first send their own content to others as a "symbolic" exchange, If you do not share your content first, you will not be able to open the full picture or video that others have sent you and you will only see fully pixelated pictures. This feature ensures that users interact with each other, not just simply passively receiving other people's pictures.

And Facebook does not encourage users to Slingshot send photos or videos to a friend, because Slingshot provides a select button, the user can "a key" to all friends in the address book to send photos and videos. Slingshot team members in the official blog also said that "everyone is the creator, no one is a bystander, we hope to use Slingshot to build such an atmosphere," but always feel the whole process so that through the cycle of mutual information Continued, has been in the "unlock" the other party information is always a bad experience, a bit similar to the program's cycle of death.

On the other hand, although Slingshot has the function of reading after burning, but never high-profile publicity, in fact, think about is also simple, the original Poke is to Snapchat simple imitation and plagiarism, the user has also been accustomed to read the establishment of Snapchat That is burning, why use another after reading that burning applications? So Slingshot did not go Poke's old road, did not encourage users to use as much as possible to burn, but through the flow of information, all users become content creators, whenever a user sends a photo or video To a few friends, all the unlocked content will pop up to show up in the interface. "When everyone is involved, the stress is lessened, the ideas are getting more and more, and even trivial trivia in life can translate into an amazing sharing experience.This is where Slingshot is all about." And, In addition to smooth interaction, Slingshot is full of creativity, every detail is different, such as dynamic music playing on graffiti, full-pixel stylish interface when switching, etc. Charm.

Slingshot overall better than the Poke, Facebook Facebook rejected the acquisition of Snapchat case, Slingshot can make up to some extent, lack of Facebook on the mobile end, enrich Facebook's existing product camp. If Slingshot succeeds, Facebook also has a counterbalance to Snapchat's weapons.

(Author Wang Tsai, starting to iDoNews column, please indicate the source and source.)