Small web site's big road: to practice martial skills first repair

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The scarcity of resources is shrouded in the market competition in the head of the circle of "black cloud", especially entrepreneurs, if not in the scarce resources of a piece, the next meal may not know where to eat, and finally, the fate of starvation. In this connection, the grass-roots in the field of Internet have more profound experience.

The number of Chinese websites has reached 1.31 million by June 2007, according to the 20th China Internet Development Statistics report released by CNNIC. The CNNIC report showed that in the first half of 2007 our country had added 470,000 sites, 520,000 more than the same period in 2006, and an annual growth rate of 66.4%. China now has 10 sites per million, an increase of 4 over the same period in 2006.

Aside from the accuracy and authority of the data provided by the CNNIC, the data from the website statistics, the size of its base is large enough, in fact, the proportion of the site to do specialized operations is not small, and made scale such as Sina, NetEase, Sohu and other sites, less than 20, There may be less than 100,000 sites that have achieved a break-even, and only hundreds of of the sites that have been invested may have had the largest number of operating losses.

In a round of capital surfing, in the cnnic of the number of Internet users continued to increase the statistical data released, small and medium-sized sites began to launch waves "out of the grassroots" attack.

Get a BP see VC, carrying a creative worship angel, doing products to find the market, set up a platform to pull the user, set up the head to raise heroes, but the scarcity of resources has not been obvious relief. The IPO is still few, make a pot full of still not much, to get the investment again sprint than the huge nuggets can only be said to be very little, although the Qing branch of the "second quarter 2007 China Venture capital Research Report" Statistics 121 enterprises have been funded by the venture capital institutions, The amounts disclosed amounted to $694 million trillion, much higher than in previous quarters. and 12 venture capitalists have successfully raised 2.359 billion of dollars, but this number is a "drop in the bucket" for millions of nuggets.

How to make small and medium websites bigger, how to dig in the scarce resources of their own that bucket of gold, I am afraid not only is the investment in the hearts of the stone, but also the webmaster are sleeping on the bed, walking on the road, sitting at the table, and even sleep in pondering the problem. To be or not to be, it is so easy, for a moment, that anything can happen.

Let's think of two situations:

1. Rely on investment

Did not get the money, always want to get investment after how how, like thinking of the world drop pie hit their head, unfortunately many people's head because too small, when the pie hit down, did not hit, was other big head to catch.

Get the money, but found that either lost the project's dominant right, they have always wanted to do things but hard to do, has been the ideal of the investment hit a smash, and then for good results and exhausted, but still have a lot of enterprises even if they got the investment, but did not survive. It's worth thinking about. If it is due to illegal operation or other bold operation led to "crash", may also be understandable, if nothing happened, it quietly died, I am afraid to find the reason from the inside.

2, hang on, hold on to the "left to be king"

Some people like to talk about "The Remnant is king", some people like to shout loudly "hang on", these two kinds of people are talking about the same meaning. If an entrepreneur believes these two points, I am afraid the proportion of starvation will double. There are two types of people who preach, one is real money, pockets with a lot of money, enough to burn a few years, until the opponent burned to death, or burned himself, the other is afraid of the world is not a mess, the poor jingle, but like to pack big guy, some seemingly guiding point of view "hat" to get around to buckle, In fact, these theories are merely superficial summaries of a phenomenon in previous years, rather than a guiding inner experience that is misleading to entrepreneurs.

Just imagine, as a grassroots, hand is so Xiang, tens are not on, also think of "the remainder of the king", want to hold on, to bloom, mixed to the end, but did not think how to make cash flow, a limited number of outcomes may be placed in front of you:

Dead, silent;

Live, Buthen;

If you can finance success, if you think so, it is dangerous. To be aware, "The remnant is king" is the environmental requirement, that is in some competition pattern, the multi-party power competes, and the market is forming, the cash flow already is no longer distant thing.

What to do? For many in the second, third Echelon so that More of small and medium-sized sites, how to live, how to live in the meantime do strong, big, I think, the core idea is very simple, the "canon" such as: to Practice martial, first repair the internal strength

How to say, one is the team, the second is the product, the third is the platform, four is the market, five users, six is cash flow, the so-called "new six-vein God Sword" is also.

The importance of the team actually needless to say, there is such a view, that is to have a complementary type of strong team, in fact, is to do a bad product, as long as can be used, can do success. No matter how extreme the idea is, its importance to the team is very revealing. However, small and medium-sized sites often because of the constraints on resources, often the vast majority of people do not have this condition, or even a person not only to engage in technology, and operation, but also to do the market situation is very common. Under the condition extremely limited situation how to do, the path also is not no, "the virtual team", is a very good ready-made path. This practice in the field of professional services, such as law, such as the field of management consulting, such as the new Rise of lawyers commissioned and advisory services commissioned by the law to integrate the 1000 more than 20 people all over the country law firm, and then rely on this huge service team and the system to open up the market, For businesses and individual customers, this is a typical type of "virtual team." If the small and medium websites cannot afford the service team, the technical team, the marketing team, even the operation team, can reach the Alliance collaboration with the peers, enjoy each other's resources, complement each other, but not subordinate, can develop own business, at the same time avoid the shortage of resources.

Products, a modern and very old words. Most companies rely on the Internet to do business entities to provide more virtual products, put online for users to buy consumption, such as Tencent around Im do a series of virtual product articles. And not engaged in virtual products and services to the Internet enterprises can do this level, mostly done a few days, failed to launch, or the market response is indifferent, should be very few, before long on the "Middle road collapse zu." For example, make a blog, just have BSP make charge, and can earn money, but also have most of the BSP go free way, to now still rely on at any time may famished advertising income to feed. Make a product, not only think of the market, customers, but also to think of channels, how to build channels, how long it will take, whether these time can bear, can not bear the words and what strategy to take, more important still want to be able to make money, the period of money is how long, can not make money and how to do, what is the alternative strategy? Of course, is not in advance to think of the Second product line is a hidden speculative practice, not good argument, there is no accurate answer.

Platform, often is how the website does, the user experience, the interactivity, stimulates the visitor to purchase the desire the design way and so on. In fact, if the foundation is not too strong, this work is best not as the core of the whole company, otherwise it may occur such a situation, the platform to do perfect at the same time, but famished. Often the platform is perfect, and the pursuit of flawless, are in a certain amount of cash flow, or the foundation of funds play more firmly.

The market here, including marketing and channels. This is an external work, can be the internal strength of one of the, can also be said to be one of the magic. such as sales strategies for terminals, if you give up the plan of large-scale advertising, then a few nets are necessary to weave, one is the Internet, you can simply say that the web site, if possible, to expand to WAP; If all over the country covered tens of thousands of effective agents, these agents are selling their products, do not say its product sales problem, the form of word-of-mouth effect and viral marketing effect are full of imagination space; third, through software weaving network. In fact, there are pioneers in the practice of software weaving network, such as the early 3721 Internet assistants, to the later Yahoo Assistant, Qihoo 360,alexa, as well as a class of rogue software, these are software weaving nets, terminal push the classic example, and as Microsoft, Oracle such large software developers, Its enterprise-oriented or personal software to occupy the terminal advantage, such as Microsoft through Windows Weaving network, strapped to Windows with MSN, ie browser and other products. Small and medium Web sites using rogue software weaving network is more common, but this is, after all, a disservice to the user, to be resisted, but if we provide users with a truly valuable software product that is independent of the Web site and other products, and the user is paying to buy the installation, for a voluntary act, The situation is different. Due to the recent focus on the analysis of professional services and the integration of the Internet related topics, observed that several sites are using this technique, such as the above mentioned the search for the French is a case, the current site proposed "three nets in one win-win terminal" marketing concept, through the "Internet + Software + channel" The Trinity of marketing channel construction , is in the nationwide launch of thousands of brand law firm signing Action, and launched the 34law.com portal, at the same time, is a large-scale recruitment "find the Law" product agents, this strategy is worthy of the emerging forces for reference.

The importance of cash flow is needless to say. Of course, this cash flow can give up financial rigour and be widely understood as: to continue to finance, or continue to profit, or even profit. This kind of profit needs to be realized by the first few.

    six-pulse God sword, the days of martial magic is not far. Small and medium-sized site operators and webmasters may wish to think more, try more, find ways, a little more humble, although the founders of the new economy are very passionate, and all think that they are very "cattle", but, in order to be able to "live", we still have more collaboration and sharing, do some more to create profit things, less boring " Saliva ", less to take some of the time that can survive the detour.