Small screen to achieve large data public comment on the sharing

When the mobile phone end for the public comments brought about by the traffic has exceeded the web end, the number of use of mobile phone coupons has reached 75%, the web end to 25%, the company's mobile-end product planning has been quietly carried out.

In an interview with the general public comments Vice President Jiang Yuping, he revealed that the public reviews have been doing some of the internal development and testing of new applications. As for will buy a separate application, the site of some content, such as the list and introduction to mobile end to make information class applications, these are in the public comments on the consideration. Jiang Yuping 2010 joined the public comment network, currently in charge of products and operations.

"Whether to do independent apps is a constant challenge, and the main consideration is whether to meet the rigid needs of mainstream users," Jiang Yuping. The public comment on the large scale local life information data is very cautious in the consideration of every new plan.

"For example, local merchant information is the most important source of information, but the preferential is not as the first factor affecting the user's consumption judgment, the first consideration is whether the business is good or not." In the face of small differences in quality of businesses, concessions will be used as the main basis for selection. So we didn't take coupons out alone. That's why some of the apps that make the offer can be hot for a short time, but it's hard to keep it up for long. "Jiang Yuping that the preferential function can not be separated from the platform's existing large-scale local merchant information."

Mobile End Design: How to display large data on a small screen

According to the data provided by the public, the number of independent users of mobile clients exceeded 24 million as of the first quarter of 2012. Web site and mobile clients more than 800 million months of comprehensive browsing, the current number of mobile client browsing has exceeded the site.

"The public reviews the three features most commonly used by the mobile side: proximity, search, and group buying. The user uses the Web end product How many is has the plan, uses the mobile end to be more random and the instantaneous, therefore, the mobile end product function design must guarantee the light quantity, reduces the use step. "The Jiang Yuping share is a golden rule for mobile product design, but it still tests the whole team to be fully implemented at the product level."

As a platform that has accumulated 9 years of merchant data, to choose a large number of data display on a small screen, to ensure the usability of the product, the public comments make the following:

1. Product positioning to do subtraction, enlarge the key information. When a user finds a merchant on a Web page, the list of merchant listings includes marriage, parent-child, but taking into account the most common content that mobile-side users need to find, they are replaced by nearby ATMs, gas stations, café merchants.

2. Use the mobile end of its own product features, including gestures, voice and positioning functions. Users can use voice input information to reduce the threshold of information entry when they look for information. The use of gestures on the ipad is a highly rated feature of the location of the merchant.

3. Pay attention to the limits of network speed. 3G in the rapid development, but there are a large number of 2G users, functional design to take into account the needs of this wide range of users. For example, comment app provides a delayed offline upload image feature, users can submit pictures in the mobile phone, and so on when there is WiFi network uploaded to the comments network, thereby saving wireless traffic.

The use of mobile end users to consider the behavior of a number of lightweight functions are most often used, such as check-in, photo and shop error function. Users are relatively few on the phone to write reviews, but on the ipad on the active degree of comment is not low, and often a one-time for a number of business reviews. After the discovery of this, the public comments will be introduced in accordance with some of the occasional features, such as the user after writing a comment on the page prompts TA recently visited merchants to facilitate the user to continue to write.

Personalized function has been the public comments the highest attention

When Foursquare was repeatedly mentioned as a competitor for Yelp, the public comment on the importance of personalized and social functions is not a snub.

"Personalized function must be a battleground, which is also a public comment on one of the most important points." "Jiang Yuping's affirmative answer adds a more important supplement:" But personalization is also very difficult to do. ”

Jiang Yuping that any one product to add personalized elements, the need for two aspects of accumulation, the first is technology, the second is sufficient data. Technical level, many products can be achieved. But the difficulty is in the data accumulation problem. The current public comment has the advantage also here.

Jiang Yuping uses "2+1" to summarize the whole of user's consumption data, "2" represents the accumulated historical data and the current data of mobile client users, and "1" the new local data accumulated by the delegation and some new services.

The next thing to do is to turn these data-level accumulation and utilization techniques into personalized functions.

In the outside world, the weakness of the public comment is the mastery of the social relationship level. However, Jiang Yuping said that the current trend of the Internet is open, for domestic SNS products, openness has been highly valued. Therefore, the full use of domestic SNS products, such as QQ and micro-bo social relations can make up for public comments on the lack of this.

Jiang Yuping that the reconstruction of the relationship chain is not realistic for the local Life information service. Although the country does not have a unified social platform such as Facebook, but with the existing relationship chain products to solve the problem of operational difficulties, can still meet the basic relationship chain requirements.

The three advantages and disadvantages of domestic local life information service

The public comment is considered to be the similar product of the foreign Yelp, but the same as the life service is facing the different development environment.

Jiang Yuping Summary, in domestic to do local life information services, facing the following advantages and disadvantages:

Three disadvantages: First, there is no such a unified social platform as Facebook, so products want to access the social chain, need to consider multiple platforms, cost more.

Second, the domestic infrastructure services are not perfect, the product needs to do a lot of hard work and dirty. For example, some of the basic information of the merchant, including business hours, location, telephone and so on, some foreign companies to accumulate this data to provide, but at home, all need to get their own.

Third, the domestic credibility is relatively low, which led to the product in the technical and functional settings need to do more exploration to ensure that the information on the impartiality of the comment.

But at the same time, domestic life service products are also hidden high user demand, this advantage makes the product has a better market prospects. These high demand causes include:

1. The category and quality of life services vary greatly, and users need products to provide information to judge the quality of service and suitability of the merchant;

2. Due to the lack of more amateur leisure activities, Chinese users have a higher demand for beer and skittles;

3. The Chinese are facing higher economic pressures, resulting in a corresponding increase in demand for preferential information.

Therefore, in this market environment where the advantages and disadvantages are the same, doing local life service will also mean more challenges and greater prospects.

In response to the public comment on the future of open platform planning, Jiang Yuping said, "Openness is not only an attitude, but also a capacity." We look forward to 1+1>2 cooperation, the two sides together to achieve information sharing and precipitation. But at present, the team does not have enough capacity to meet the challenges of full openness, and can only take selective cooperation. In the future, cooperation will continue to expand. ”