Small team without resources, how to promote a new app?

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Introduction: When the app to promote the broad vision, analogy, must not think set, at the same time to stand in the user's perspective to consider the problem. And it is recommended not to do this promotion.

Often writing about app promotion, often have friends call me about the promotion of new app, some travel app, some women's app, some social class, ask the question is various, some say no budget, how to promote, some say a little budget but not much how to promote, Often call friends to answer, simply today I will write my ideas to treat the first into the industry to do the promotion of friends, if it is an expert in the industry, you can skip.

First of all, the initial promotion of ideas, a new app just come out, whether or not the budget can follow this.

The first step: Create a encyclopedia for your app

Just come out of the app on the network is definitely a blank, there is no information on the new app on the web, build an encyclopedia of apps, users search, users can learn more about you from Wikipedia, at the same time, if you do brand marketing, you can attract more potential users, of course, Wikipedia is not necessarily just Baidu encyclopedia, you can analogy in a variety of encyclopedia to build your entry, the more the more convenient users to quickly search. Building encyclopedia seems like a very simple thing, but it's not. Some encyclopedia looks simple and clear, some encyclopedia looks confused, this inside also has the technical content, therefore must establish the encyclopedia to be clear, the language is easy to pass, simultaneously with the clear screenshot, so the user can understand quickly. Many of the domestic app encyclopedia is very bad, why bad, one is to write a very professional, and there are a lot of cosmetic words, three is still very long-winded, such entries with a very heavy subjective thinking, users will not like, so the popular tell users your app can help them do, can be more convenient for them to download.

Step two: Create a microblog for your app

Weibo is a popular product and many people's phones may be fitted with when the user from the entry to learn about your app can be very easy to follow you through the microblogging, and you interact, including feedback, and some people say that users can use the app "message feedback" can interact with you ah, this is wrong, Many users will not be easy to download before they know about an app, unless the app is right or wrong, and many of the app's user feedback is hidden deep, and users generally can't find it. On the contrary, through micro-blogging, users can understand you in real time, good microblogging content will also cause users to forward and spread, these are the advantages of creating micro-blogging, of course, Weibo is not only Sina Weibo, other micro-blog will also be settled, do not let Tencent Weibo users to Sina Weibo to find you, it is impossible.

The third step: High Weight forum post

Filled with information from Wikipedia and Weibo, a new app is a certain brand base, the next is in the forum to send a post, do not underestimate the post, I once a post can spread millions of pages, but also by a variety of Taobao shop as a tutorial, directly affixed to sell mobile phone manual, I say this means do not underestimate a post, you want to write the posts of the intention of some, from the user's point of view, so that users see very useful to do. Post written well, to find forum hair, looking for what kind of forum, that is certainly to find the weight of high, those Web site forum weight is the highest? Webmaster query query, the high weight of the forum search engine crawl speed is the fastest, is generally a minute to crawl, I propose to send a 20~50 forum, before the promotion of app, The forum brings the flow up to ten thousand or twenty thousand activations and should now be more.

Fourth Step: Expand 200 channels

The previous three steps said so much, in fact, are in the network layout keywords, user-friendly search, improve the app's exposure and the ability to spread, the next is to expand the channel, the new app uploaded to a variety of application stores, software download station, expand 200 channels, the current channel a lot, you can classify according to categories, Explore new avenues at the same time. The channel is defined as the network media that can bring the app to show and download, talk about the channel is not just the App store, for example, some of the bus free WiFi also provide app download, but also your channel, and some of the other micro-credit fans more than the application from the media, often recommend some app It also provides some downloads for your app, which is your channel. In addition, shop channel is a kind of tired work, but it is very useful, I once only paved the channel to bring 1 million of the amount. Shop Channel There is another advantage is that through the natural download can know what a app in the user's heart is what position, also can know their app in the end excellent not excellent, but also can help you more detailed understanding of the quality of each channel, for future pay promotion to pave the way. Paving the channels of course can not simply shop channels, in the process of paving channels, to understand the channels of some of the situation, such as whether the new app has to promote resources, the first resources, etc., for the follow-up to a large number of promotion to pave the way.

Fifth step: Combining the audience to do campaign marketing

I said so much earlier, are free to promote some of the app, of course, if a little budget is not a lot of words, you can do some campaign marketing, spending will not be a lot, you can in the forum, in the channel to do some activities, the form of activities to be simple, can play strong, and prizes to attract people, Through the user's participation can increase the download volume of the app, can provide the exposure degree. Activity marketing should be combined with your app attributes, find your specific people, such as female app, you can do activities on campus, but also online women's community office activities, do tourism app, and some travel agencies to cooperate and so on, so do campaign marketing must and the audience to cooperate.

These are some of the new app extension ideas and methods, in the promotion of the app to a broad field of vision, analogy, must not think set, at the same time to stand in the user's point of view, now the new app comes out, most of the beginning is to change the quantity, suggest not to do, change this way of promotion, On the one hand, the impact of the product is relatively large, on the one hand, the product is not meaningful, the change is suitable for the garbage app. In addition, the idea of this article is suitable for individuals and small teams without resources.

Author: Mobile Internet Jianhua, micro-signal: YDHLWDYQ.