Smart phone War Competition content services

This reporter Peng 2011 global market smartphone shipments will grow 55% year-on-year, to reach the mobile phone market overall growth rate of 4 times times.　　Research Institute IDC recently released this set of statistics to let many domestic mobile phone manufacturers see the vast "money" of smartphones, domestic terminal manufacturers have joined the smart Phone Corps, diversified application services to become the focus of competition. The global smartphone market continues to heat up, IDC's latest statistics show that the global mobile phone shipments increased to 372 million in the first quarter, up 19.8% from 311 million in the same period last year, and 99.6 million for smartphone shipments, and 55.4 million per cent last year.　　Relative to the mobile phone market overall increase in shipments, smart phone nearly 80% year-on-year growth shows that the market has begun to blowout. "The conditions in the smartphone market are creating a storm of continued growth," he said.　　IDC analyst Remont Labasse said that more middle and low-end smart phones are on the market, and the choice of more devices is the main reason for the growth of smartphones. The recent data show that China's smartphone market in the first quarter of this year gross domestic sales amounted to 19.91 million (excluding black mobile phones and parallel mobile phones), the chain growth of 4.8%.　　In addition, according to Analysys International statistics, by the end of March 2011 China's smartphone ownership market share has reached 13.8%. From the above data can be seen, domestic mobile phone brands have also begun in the world before a lot of bright eye performance. ZTE, for example, occupies the fifth place in the world, raising its market share to 4.3%. In addition, HTC in the smartphone sector is also a brilliant wind.　　HTC overtook Apple to become the number-one maker of the US market in the fourth quarter of 2010, according to NPD Group, a market research firm. In other mobile phone market, Huawei, Tcl and other domestic brands also perform well.　　According to statistics, Huawei smartphone shipments over 3 million last year, in the global Android smartphone market ranked fifth, TCL mobile phone sales reached 36.22 million units, an increase of 125%, ranked among the seventh place in the global market. Domestic smartphones are facing a burst of growth opportunity prices, operating systems, distribution channels, brands, 3G standards and market acceptance of mobile apps, the six major factors play a key role in the growth of China's smartphone market.　　Domestic smart phones in price, technology costs and channel cooperation and other advantages. China's low-end mobile phone market has been strong demand, since 2010 Huawei and ZTE and other manufacturers are vigorously promote the thousand-yuan smartphone, domestic mobile phones because of its positioning in the low-end mass market and the operators favored, operators with the help of domestic smartphones, through customized applications, increase subsidies and other ways to enter the low-end 3G market. Shenzhen War National policy analyst Yang Qun said, "Low-cost strategy and operator customization channels are domestic handset manufacturers to counter the smart phone market the biggest magic weapon." "The progress of domestic mobile phone chip technology and the appearance of Android are also domestic smart phonesAn important factor for rapid development. It is reported that China's mobile phone shipments per month more than 1 million of the company, has more than 30.　　Yang Technology CEO Shang said that in the mobile phone chip sector, China has accounted for 70% of the world's mobile phone production. Into the 2010, open, free and customizable Android appearance makes domestic smartphones with the advantage of cost-effective in the low-end market to gain the opportunity to flourish.　　According to Analysys statistics: Last year ZTE, Huawei, Cool faction, Lenovo and the sky language and other major domestic manufacturers of new smartphones, more than half of the use of Android platform.　　Analysys International Forecast, 2011, in the Android platform and micro-chip manufacturers such as the strong impetus, domestic smartphone 2011 sales will be broken tens of millions. Although in the price positioning and market segments, the current domestic mobile phone this wave offensive is very powerful, but in terms of brand reputation and product line comprehensive strength, the current domestic mobile phone manufacturers in the field of smartphones and foreign brands are still not a small distance.　　And with the trend of homogenization more and more obvious, the price war is unavoidable, once the international brand will price down, domestic mobile phone in the brand weakness will be highlighted. Content and service competition is the focus of smart phone battle for smartphones, price and application services are the two areas of concern to users, cost-effective is to enhance the user's sticky weapon.　　The traditional single closed cell phone terminal whether in the user interface, function design or unicom is difficult to meet the future development trend of diversified applications, only can carry the diversification of the application of smart phones to meet the needs of mobile Internet development. In recent years, smartphone manufacturers have been using the number of applications as the main selling point. Now, some manufacturers are adjusting their strategies to focus on integrating content and services.　　In the next phase of mobile device battlefield, the integration of content and services will become the focus of competition. Kevin Restivo, a senior analyst at IDC, said: "Global mobile phone users are abandoning ' phone messages ' and switching to smartphones, which help users with day-to-day activities such as shopping and banking."　　"For most domestic intelligent machines, the" terminal + content "of the Apple model is difficult to replicate, and operators to cooperate production depth customization terminal can be said to be the choice, with the help of the operator's power, channels can enhance the end-user experience. Industry analysts say handset makers are developing more and more content and services and integrating them into smartphones to stand out in the fierce market competition.　　Apple, which owns the itunes service, is far ahead in this area, especially across the platform for a wide range of devices, including TVs, PCs and mobile phones. In any case, in the smartphone terminal performance and function further upgrade today, the terminal vendors have been recognized, will be rich in applications, content and terminal bundle, can provide users with a better experience to increase the stickiness of users to attract more users to use their own terminals.