SNS social networking sites look at users with development vision

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I don't know when social networking sites are starting to pop up on the internet. Some time ago, from the foreign Facebook to happy net, overnight, social networking site, "Thousand Tree million Pear blossom." But the recent news, social networking sites have come to an inflection point, social networking sites are not worth it to invest it?

Webmaster Network admin5.com News "Leisure dating site market growth slowed down the loss of interest is the first reason", "social networking sites high-speed network crime spread on Facebook", as well as some time ago for the "anti-Shishe alliance", it seems that a lot of news is aimed at social networking sites. Happy Network and other social networking sites, although have a lot of traffic, but the site is not clear profit model, many people even questioned whether social networks rely on advertising to feed themselves. Social networking sites, what's the future?

First, the real-name problem of social networking sites will eventually affect the development of the site.

"SNS social networking sites ' massive ' circle of friends to become a leak circle," the survey shows that the current global booming Facebook and other SNS social networking sites have become users of personal information leaks new channels. Because the social networking site encourages the user-name real-name, many users will submit their own detailed factual information to the site, which is precisely the opportunity for hackers. Social networking sites have a lot of users ' real data, and once that information is available to hackers, users will suffer a great deal of damage. These registration requirements for social networking sites are bound to worry users, and gaming social networking sites will not be as enjoyable.

Second, social networking sites have a single problem of information that makes it difficult to retain users.

Losing interest in social networking sites is the first reason users leave the site. For the same game, it is difficult to keep the user the same enthusiasm. I have also been a period of enthusiasm for QQ alumni, there have been a period of time crazy to rob parking space. But the time is long, feel meaningless. Single game project can not retain users, provide more games, solve the user's "aesthetic fatigue" is the key. Social networking sites will continue to tap and develop new products and services to meet the needs of user differentiation to retain users.

Again, social networking sites have a lot of user-time problems.

One of the goals of social networking sites is to keep users on the site for a longer period of time. However, as a user, may be a lot of time to enter social networking sites on the site, a long time, the inevitable impact of work, not easy to retain users long-term. And the rich virtual assets on social networking sites don't really bring anything to users. Users spend their time on social networking sites for temporary entertainment, but don't get real rewards. If later the social network profit pattern is clear, and realizes the substantial profit, can give the user to provide a "realizes" the service, believed will retain more users. When the user's virtual assets accumulate to a certain extent, social networking sites to provide users with "realize", in a certain proportion, so that virtual capital into real cash, it will be very tempting and attractive.

Finally, the problem of the social networking site's own profit model.

Only when the social networking site is profitable can it provide better service to users and a slice of the user's share. Many social networks own profit patterns are not clear, although the site traffic is very rich, but the conversion rate is not high. Not profitable site competitiveness is not strong, will eventually be eliminated by the market. Therefore, social networking site only to solve their own profit model, in order to get better development, can be a positive attitude to face the market competition and the vicissitudes of the Internet, in order to achieve long-term development.

The Dream River thinks, social networking site can have today's development pattern, must have its significance and market demand, but if the social networking site can not be asked in the market, constantly adjust their own, to change their posture to meet the test of the Internet, will eventually be eliminated, be replaced by a new network model. Social networking sites want to always get the user's approval and support, must change their own, with the development of the vision of the problem, with the development of the eyes to see users, in the unpredictable world of the Internet can not stand down.