Social networking sites are expected to implant mobile internet

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In the middle of the night to climb up "steal" friends kind of dishes, seize others "parking", can even buy others to do "slaves" to their own "work" ...

Nowadays the most popular way of online entertainment is not QQ chat, not a lot of throwing RMB net game, but SNS (social network Service) mode appears "Happy Net".

At present, this kind of interpersonal support, to "viral" communication as a means of SNS website is very popular office white-collar. 　　In the popular north of the city and so on, local white-collar workers are also in the group into unparalleled madness. And two years ago, if someone asked happy net is what also, you may answer do not know, because happy net in the beginning of last March was only a 300 seed users, 8 people's small team. This June, the Chinese social networking site "Happy Net" already has 30 million users, Alexa world rankings around 100.

and globally, social networks have become commonplace, with U.S. President Barack Obama building accounts on Facebook, the recently deceased pop king Michael Jackson, who has surpassed President Barack Obama on Facebook on social networking sites, With more than 6.71 million Facebook fans.

How does the social network affect the real world after it is said to be the world's hottest internet hotspot? How is this model profitable?

Phenomenon

A white-collar Chinese social internet addiction

Miss Liu's department built a QQ group, mainly for colleagues to work contact. But this period of time colleagues in the group are talking about stealing vegetables, rob parking spaces, work and communication is not the same as a fake.

"I was in April this year in the introduction of a friend to play happy net, one up on the fascinated, four or five times a day to log." There, I can find many friends. Especially inside the small game, although very simple, but just can't help but want to play. It's great to work under pressure and simply play some simple games. She smiled and said, "for a time every morning I got up, just to steal my best friend's food." She said, then she introduced happy net to a lot of friends.

"To be honest, I'm not interested in stealing food, but I'm interested in seeing the circle of friends on Happy net," he said. "The citizen Xiao Wang says, she discovers after registering, here not only can communicate with own friend, also can see friend's friend from the homepage of friend," this with traditional QQ, MSN and so on instant communication tool is different, it is a huge acquaintance social network. ”

"Happy net" virus-type transmission is very powerful. On the basis of making friends, let the exchange become the entertainment between acquaintances, so that the game has become a communication between friends, thus forming a rapid expansion, popular virtual community.

After playing a period of "grab parking" and "Friends buy and sell", many people are looking forward to happy net quickly develop a new game. "The first two months of playing is very interesting, and every night even affected the work." Now go a little bit less, the desire has been achieved after nothing to pursue. Want to update the game content faster, the new plate can stimulate the nerves. ”

Analysis

"Viral" spread of victory?

"Your dish Shan today?" This is almost a greeting to meet people in office buildings. Some white-collar workers in the local area, almost half of the office staff are playing happy net, the user's crazy even caused many corporate bosses dissatisfaction.

Many players said that happy net caught the spirit of white-collar needs. Now white-collar work pressure is very big, people need is leisure time can completely relax, play some simple and lively games, and communication with people also become simple, do not need to pay great spiritual costs, of course, can get white-collar favor. This shows the white collar of a group of naked reality needs, such as friends, collective games, release pressure.

School of Journalism and Communication, Wuhan University, Li Xiaoman, a professor of advertising, told reporters, "Word-of-mouth mode of communication, using the trust between friends." NET users from the initial hundreds of people to the current tens of millions of users, rely on is word of mouth. The use of user experience product reputation, a small range of mouth to spread. "Happy NET will give users some small rewards." For example, "Friends buy and sell" components, if successful invite friends to join the net, you can get 500 yuan virtual coins. It is this way, so that users are willing to take the initiative to pull friends into the net, like a virus as quickly spread. And this communication is spontaneous between users, almost do not need to go through large-scale publicity, and happy net popularity is still soaring, low cost, quick results, this is the traditional marketing means.

At the same time, the construction of net Users group is based on the company staff as the main body, this part of the group is a high income, to accept modern things such as the typical characteristics of the network advertising advertisers are the most important target audience.

In Happy NET, is embedded a lot of implanted advertisement. such as in the popular game of Happy Net "buy a house to send a garden" among, when users choose to work to earn money, there will be multiple "implantable ads", such as the Crown Benefits Milk Care Courier, Wang Lao Ji Branch manager, telecommunications section chief, etc., its wages will be higher than other jobs, easy to attract the attention of users. "Compared to the traditional form of advertising, implantable ads to the user experience, the product brand into the entertainment element, more easily to obtain the recognition and goodwill of consumers, change the consumer to see the reverse psychology of advertising, unknowingly spread the influence of the brand." "Li Xiaoman said.

Trend

Social networking Sites Bundle mobile internet

Last month, Sony Ericsson launched a variety of 3G (WCDMA) mobile phones, it is noteworthy that Sony Ericsson officially announced the "Entertainment Unlimited" the specific content of the alliance, and the marriage of Happy Net, Sony Ericsson in the entertainment mobile phone embedded in the relevant client program of the media is highly concerned, thus, China's first mobile phone mobile social network based on 3G is moving into application.

Earlier, the analysis agency Analysys International thought that the current user is limited to use the Internet in the process of use, in the Internet can not use the environment or other leisure time, such as home work, users can not use the net service. and load mobile Internet mobile phone can carry, users can login anytime, anywhere. In addition, the mobile phone for the existing plug-in game or other services, information updates faster, the information to master a faster user, will be in such as "Friends trading", "parking" and other games to get a better experience and get more virtual value.

Happy NET general manager Cheng and Analysys International This conclusion coincides with, Cheng is expected in the next two or three years, mobile internet in SNS business will be more than the traditional Internet to bring the flow and popularity, this is the trend of industry development.

The news that, in addition to the Sony Ericsson Java platform on the client, the network will also be in the future, such as Symbian, Windows Mobile platform to establish clients.

Hidden

Chinese Facebook looks forward to mature profit model

Ms. Lee was once a happy net on the "grab parking" game regulars, but from the end of last year to the beginning of the first few months, she completely disappeared from the happy net, this period of time, "Rob Parking" also gradually became a less enthusiastic game.

In fact, the hot happy net also faces the user is diverted, the loss of embarrassment.

"This is because the social networking site development model is not primarily based on web games, so users lack loyalty." Once the game has no new ideas, happy net will inevitably encounter a large number of users constantly pouring in, a large number of exits. An analyst who did not want to be named said that the SNS website's development model and the traditional SNS website also have the difference. Happy NET is directly to a variety of entertainment applications into the market, in the initial development did not focus on the establishment of interpersonal network, it should be said that the success of happy is to seize office white-collar mutual desire to communicate between each other, life is lack of entertainment this demand point, but its future development is facing users difficult to maintain Other competitors have low replication threshold risk.

All games have their lifecycle, and the establishment of a relationship chain is the core of social networking sites. "In his view, the development of a human relations chain based on further development of games, advertising, e-commerce and other relatively mature business model to achieve profitability, social networking sites have vitality."

Guess

Social networking site business model conjecture

Although the social networking site faces many problems in its development, we can still boldly predict what "business opportunities" the SNS website will have in the future based on some current phenomena.

Social networking sites + online games

As early as last year, the giant network had spent 51 million of dollars on social networking sites 51.COM, apparently 51. COM this from the grassroots, the content of civilians, entirely by ordinary netizens, the major web site, showing a strong user viscosity and fidelity. Shi Yuzhu bet giant network Walk "the net swims community" The road, undoubtedly is to fancy this piece of good market.

Social Networking sites + Shop

If the social networking site and Taobao E-commerce combined to open online, in-kind delivery of services, or among registered members to carry out barter activities or second-hand flea market is also a creative.

This edition of the topic of reporter Wu Wise intern Ma Lei

Voice

Real social networks will be the Masters of the Future

China Community Network CEO Li

As far as the current social network is concerned, I think it is mainly divided into two categories, one for the virtual class, one for the real name class, for example, now popular network, FACEBOOK, community net, etc. belong to this category.

We all know how the real community works, we can also form a valuable community on the web, so long as our members are real, they have common interests, and they use the Internet technology to make their interactions easy. Depending on this interaction, you will create a good reputation among users.

And for the profit model, is not an unbreakable problem. Of course, this may not be from soft advertising, perhaps from a number of aspects, because for your customers to provide them with what they think is valuable, so it is very natural to charge a fee for the service.