Sohu Mobile Internet Media layout shaping new mode to seize media platform high

Sohu's mobile media open platform to build a common win pattern

December 27, 2012, Sohu (Nasdaq:sohu) held the annual conference of Mobile Internet Media Partners in Beijing, with hundreds of media participants from all over the country. It is understood that Sohu, including Sohu News client, mobile phone Sohu, such as mobile media around the layout of the product has accumulated hundreds of millions of users. Sohu News client has received nearly 60 million installation activation, subscription platform online publications more than 130, total subscriptions exceeded 160 million, become China's largest mobile media platform.

Zhang, chairman and chief executive officer of Sohu, said, "in the real blowout of the mobile Internet at the moment, Sohu will not hesitate to embrace, taking into account the core competitiveness of Sohu, as well as the historical status of China's internet important media, we are in the mobile Internet entry point is the media." We have more than 10 years of polishing, forming a technology, products, channels and media content of the comprehensive ability and cultural genes, our editorial department knows how to accurately and comprehensively organize the formation of information, our technical product channel capabilities to make this information quickly and widely easy to reach the user hands. Now, Sohu News client and mobile phone Sohu already has a very large user scale, this is our exerting force point. ”

60 million users: The rise of Sohu news client Platform

At present, mobile Internet applications in the field of platform has become a trend, and in several major subdivision areas, the participants in the industry that the micro-BO, micro-letter as the representative of the social platform to Taobao as the representative of the platform, to Sohu News client as the representative of the rise of the media platform, Show the current Internet big guy's first round of wireless internet enclosure is coming to an end, the Giants have basically established their own advantages in their respective areas.

"From April 2010 to June 2011, Sohu News client spent more than a year to do 1.44 million of the installed user activation, from June 2011 to June 2012, another year to achieve 13 million of the installed user, but the next 6 months, From 13 million installed to activate users to do nearly 60 million, day active users more than 14 million. Sohu Fang, vice president of product, said Sohu's channel advantage in which the obvious.

Over the past year, Sohu successfully held more than 20 mobile phone manufacturers, and with more than 20 mainstream Android application stores to cooperate well, beyond all the same competitive products. Data show that the current Sohu News client 25% installed capacity from the manufacturer's cooperation, including Samsung, Huawei, Apple three brands of smartphones occupy 21%, 21%, 17% of the user share.

In addition, Sohu News client in product technology development has also made a rapid breakthrough, not only in the industry pioneered the "News + reading" mode, but also the first realization of the "Live + sharing + audio-visual" function, the real realization of the "full media" of the platform function. Apple App Store just released the top 100 recommended applications, Sohu News client ranked among them, become the only news class application, but also proved the Sohu News client in the technology and user experience advantages.

Channel advantages and good user experience, attracted a large number of domestic publications to join, and further enhance the user activity, online browsing time, daily average browsing volume, the total number of media subscriptions are leading the industry counterparts. It is reported that, currently, more than 14 million smartphone users active in the Sohu news clients in various periodicals, active users on average online 14.5 minutes, total subscriptions 160 million, daily browsing more than 180 million, and daily new activation of the user around 240,000, the equivalent of 2.77 new per second.

"There are more than 130 publications and more than 200 publications are coming online," he said. "Sohu News client related leaders, channel and technology advantages have begun to form industry barriers, future news clients will be in the future of platform strategy to further promote, through the open API way, to attract traditional media, publishers stationed, to create a new" mobile media platform.

Model Innovation: To build a mobile media open platform with hundreds of media partners

In the context of mobile Internet, traditional media and internet companies have seen opportunities, and many traditional media even began to launch their own apps a few years ago, but so far this model has not received significant returns, and December 15, 2012, The world's first exclusive ipad newsletter, which is also expected by News Corp, is officially closed.

Analysts believe that the advantages of traditional media is content, and the new media focus on technology and costly channel input, there is no large-scale capital investment, technology updates, maintenance, optimization are difficult to continue the bottleneck. and Sohu News client nearly 60 million users to solve the problem of user coverage, the media subscription model to solve the media independence and future profit model issues, so the relationship between Sohu News client and traditional media has become more than just the copyright purchase, but formed a cooperative win-win situation, This is Sohu News client rapid rise reason.

Sohu News client coverage ability to attract more quality content to join, and more high-quality content will attract more users to use, which also makes the development of Sohu News client mode into a positive cycle.

"Comparatively speaking, Sohu News client is more like the open platform in the media field, we have the news that Sohu edits, can simultaneously provide each media own brand store for the user to choose for oneself." "Sohu News Client related to the responsible person, through technology and mode innovation, Sohu News client to cooperate with the traditional media open, traditional media through the background and the news client docking, with full independent editing, layout-making power, which is different from the traditional PC-side news sites, other news clients, Read the news of the platform to capture the way.

Therefore, Sohu News client in a short time to attract including CCTV financial channels, "People's Daily", "Reference News", "Southern Weekend", "Caijing" (blog, Weibo), "story", "readers" and other types of positioning of the media stationed, including "CCTV finance", "People's Daily" are exclusive cooperation. At present, "CCTV finance" and "reference news" subscriptions are more than 5 million, People's Daily subscription volume of more than 3 million, Youth Digest close to 3 million, these data has exceeded the media circulation. In addition to the traditional mass media, Sohu News client also attracted the "36 Krypton", "tiger Sniff" and other new media or from the media.

"In building this free and open platform model, we provide our partners (media publications) with technical, personnel and investment guarantees." "At present, the news client can be with the settled media in the user, data, traffic and other aspects to achieve full sharing, the future mode of maturity, Sohu News client will also open advertising or pay-reading mode, then can bring advertising revenue, subscription revenue sharing."

"At present, the Sohu News client of the" People's daily "has been experimenting with advertising sales, in the future, we will join hands with all partners to explore more ways of cooperation and profit model. Sohu News client Responsible person discloses.

Zhang said: "I would like to thank many media partners, so that Sohu mobile media is so rich, but also hope that you can reach the Tens through the Sohu platform to be satisfied with the users." At the same time, we are actively exploring the business model of mobile Internet, I hope that in the future for Sohu, but also for everyone to bring substantial benefits, the Internet so many years of development has proved a thing, as long as the scale of the user, money things will come.

Sohu Mobile Fleet set sail

In addition to Sohu News client this flagship pilot, Sohu in the field of mobile media strategic deployment is also gradually clear. Data show that the Sohu News client pilotage, mobile Sohu, micro-video, Sohu Weibo and other products in accordance with their respective functional positioning of the steady advance, the future will be "wireless fleet" mode of the entire mobile internet battle.

"At present, the mobile phone Sohu daily PV6 billion, daily average of UV5500 million, has initially established its own brand advantage, the future of mobile Sohu will be to create media properties as the goal to establish the influence of Sohu brand mobile phone." "Mobile phone Sohu related responsible person said, since June 2012 new revision, through timely and accurate quality content and efficient operation management quickly expand market share, the future will focus on creating mobile internet age mobile phone portal new standards."

"The future mobile phone Sohu will be based on user models, identity, based on the user refined operation of Intelligent message push, and for the film, columns, TV Interactive products cooperation." "Mobile age users will be more and more picky taste, mobile phone Sohu will build a" intimate information butler, and work together to provide users with customized services.

"The end of the revolutionary era of Weibo, the new growth point of Mission no longer." At the same time, Sohu Weibo will further promote the use of differentiation, industry insiders said, microblogging social function is almost beyond, the future micro-Boijan is a personal intervention in the Internet and to the public domain of the most core entrance, so Weibo will accompany the transformation of Chinese society and continue to brilliant.

Sohu Weibo related responsible person said, the future Sohu Weibo will continue to lead the microblog from the text picture era into the rich media era, supporting micro-curatorial and personal mobile publishing, to erase the celebrity, so that information dissemination more equality. The future Sohu Weibo will be in the existing no word limit, large map of the function on the basis of open relationships and user import, open content to share quickly to all platforms.

Along with the micro-broadcast, the news client live and the development of the micro-video field, in the Sohu Wireless conference, the relevant technical director also showed a set of mobile video live technology, through this technology, all users can realize the equal broadcast of their want to release things, and harvest attention to the user's real-time watch, Mobile video Live technology is more and more mature, the future Sohu News client, mobile Sohu, Sohu Weibo will be as a content distributing center, the host user's video live and watch. ”

In addition, Sohu Wireless also shows a number of internal exploration projects and products, such as the internal code for the "Spring" of the magazine type of flat-panel reading products, the internal code for "wildfire" social aggregation of mobile phone video software. Sohu Wireless related director said, based on the media platform in the direction of exploration within the model will become the way to hatch new products.