Solve the problem of advertising tracking trouble The U.S. start-up company releases the reverse tracking software

Silicon Valley Network, "original title: Redirect Ads go away!" US startups release the reverse tracking software "according to foreign media reports, the United States specializes in network reverse tracking technology start-up company Disconnect this week released a can help users protect the network browsing records of the latest software tools. This new browser filter is designed for both Chrome and Firefox browsers, and can prevent some 2000 independent networks from tracking companies ' tracking of user network behavior.

Disconnect Web browser Filtering tool released this week (Tencent technology map)

Most of the tracking behavior takes place in advertisements. For example, if you browse a camping sale site on the weekends, you will be logged on to a news site the next morning or when you open your Facebook page to see the hiking shoe ads that pop up on the Web page.

This mature and reliable digital advertising strategy is called "redirect" (retargeting). Facebook is the newest member of the advertising strategy, and its advertising partners are using this more precise way to push ads on Facebook.

Brian Kennish, a former engineer at Google (Blaine Kennesch), began developing the disconnect filter software two years ago. The software is designed to control these directional ads.

Kenneth, a co-founder of Disconnect, said: "When users surf the Internet, we block the redirection of this data stream." Third-party redirects will not be able to obtain user information. ”

A lot of technology-rich consumers want to protect their own network data, so the privacy protection tool is born, disconnect this filter tool is only one of them. Most companies that develop such privacy protection tools will at least provide basic software at no cost, and then charge for upgraded software, Abine, Ghostery and several other companies. The disconnect provides this filtering tool in accordance with the "floating conversion" charging method.

The filtering tools developed by startups, including disconnect, can block all traces from third parties at once, and can show users the exact number of web tracking companies in the background of the site they visit. Kenneth points out that Amazon can still keep an eye on the types of books you buy and recommend them to others. But your book browsing record will not be monitored by other companies that are targeting targeted ads. You will still see ads, but these ads are not redirected based on your network behavior.